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È questo il business che la startup italo-americana Doochoo sta sviluppando con Pick1, una web app per creare sondaggi con cui ha conquistato la recente Startup Chile. Doochoo (da do chose, fai la tua scelta) è una società californiana, ma il ceo è l’italiano Paolo Privitera che ha trovato in Armando Biondi il perfetto co-fondatore: ognuno dei due è carente nelle materie in cui eccelle l’altro, racconta. Insieme hanno trovato due investitori e con 150mila dollari hanno messo in piedi dal 2009 un team di quattordici persone che ora lavorano in remoto un po’ in America e soprattutto in Italia, fra Venezia, Milano e Roma sfruttando strumenti come Skype, Podio, mail, Whatsapp e Voxer (un Whatsapp vocale).
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Layla Revis is vice president of digital influence at Ogilvy PR Worldwide. Her specialties include international affairs, tourism and multicultural marketing. It takes years to build a good reputation, but seconds to damage it beyond repair, as executives at companies from Dell to Domino’s certainly have found out. This was a sentiment echoed by executives at the Senior Corporate Communication Management Conference in New York when discussing social media and corporate reputation and how to embrace the new reality of immediate communications.
When you consider the sheer volume of earned media, or word of mouth generated on the Internet each and every day, it is clear that “controlling” messaging is no longer an option for large companies, who, for many years, have been in the driver’s seat when it comes to their own reputation. Outil Google. Trucs et Astuces. You Can't Control the Conversation on Social Media (and That's Okay) " iMediaConnection Blog. Beyond all of the Likes, retweets and +1s, social media’s greatest gift to marketers is that it helps give brands a human face. Before the social media revolution, virtually all brand communications were one-way—the brands talk and the consumers listen, with no possibility for participation. Thanks to Facebook, Twitter, blogs and online discussion forums, however, consumers now have the ability to speak directly to brands and share their experiences with brands with their friends.
At first blush, this seems like a marketer’s dream come true. Why go through the hassle of securing formal case studies and testimonials when people are talking about your brand organically, without prompting or payment? You can’t buy that kind of authenticity (though many have tried ). Outils de veille gratuits. Comment réaliser sa veille sans perdre de temps ? 54 Free Social Media Monitoring Tools [Update2012] If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services . This way you will get an understanding of what is available and if you need any paid services. I have collected 54 free social media monitoring tools. 9 outils pour surveiller et travailler son eRéputation !
Gérer sa réputation sur Internet est devenu indispensable, que l’on soit une entreprise ou un particulier. Pour une entreprise, c’est essentiel, car de plus en plus de clients se renseignent sur internet avant d’acheter, et les avis qu’ils y trouvent influencent grandement leurs achats (en effet le discours des marques est de moins en moins considéré comme crédible par les consommateurs). Pour un particulier ou un consultant, paraît désormais impensable pour quiconque cherche à obtenir un rendez-vous professionnel, un emploi… de laisser traîner sur son profil facebook la photo de sa dernière beuverie.
Trendistic - see trends in twitter. Free tools to monitor and manage your online reputation. Posted by Anton Koekemoer on Jul 11, 2012 in ORM | 6 comments Once you have taken the mighty leap of getting your business online and you are using social media channels such as Facebook, Twitter, YouTube, and Google+, then there is a good chance that people are talking about your business. It is really good if everything that is said about your business is positive, but you have to realize that this isn’t a perfect world and anyone has the ability to post something negative about you that can damage your business and brand.
If you are a small business owner, you most likely don’t have all the resources to employ someone dedicated to manage your online reputation and to be honest, it isn’t that necessary. Online Search Tools - Social Web. CatchFree - Perform Everyday Tasks for Free. Your.flowingdata / Capture your life in data. Webmaster Tools & SEO Tools. Methodspace - Research Methods community.