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10 Little Known Social Media Tools You Should Be Using. Editor's note: A version of this article previously appeared at KISSmetrics.com.
Social media is everywhere. It's in our homes, places of worship, schools and, of course, our businesses. Everywhere you look, people are using social media and are talking about it. And it seems that every week a new type of social site pops up. And as the number of social networking sites grows, so does the number of services that are created to measure, track and monitor those services.
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This was a sentiment echoed by executives at the Senior Corporate Communication Management Conference in New York when discussing social media and corporate reputation and how to embrace the new reality of immediate communications. When you consider the sheer volume of earned media, or word of mouth generated on the Internet each and every day, it is clear that “controlling” messaging is no longer an option for large companies, who, for many years, have been in the driver’s seat when it comes to their own reputation. Outil Google. Trucs et Astuces. You Can't Control the Conversation on Social Media (and That's Okay) " iMediaConnection Blog. Beyond all of the Likes, retweets and +1s, social media’s greatest gift to marketers is that it helps give brands a human face. Before the social media revolution, virtually all brand communications were one-way—the brands talk and the consumers listen, with no possibility for participation.
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Pour une entreprise, c’est essentiel, car de plus en plus de clients se renseignent sur internet avant d’acheter, et les avis qu’ils y trouvent influencent grandement leurs achats (en effet le discours des marques est de moins en moins considéré comme crédible par les consommateurs). Pour un particulier ou un consultant, paraît désormais impensable pour quiconque cherche à obtenir un rendez-vous professionnel, un emploi… de laisser traîner sur son profil facebook la photo de sa dernière beuverie. Trendistic - see trends in twitter. Free tools to monitor and manage your online reputation.
Posted by Anton Koekemoer on Jul 11, 2012 in ORM | 6 comments Once you have taken the mighty leap of getting your business online and you are using social media channels such as Facebook, Twitter, YouTube, and Google+, then there is a good chance that people are talking about your business. It is really good if everything that is said about your business is positive, but you have to realize that this isn’t a perfect world and anyone has the ability to post something negative about you that can damage your business and brand.
If you are a small business owner, you most likely don’t have all the resources to employ someone dedicated to manage your online reputation and to be honest, it isn’t that necessary. Online Search Tools - Social Web. CatchFree - Perform Everyday Tasks for Free. Your.flowingdata / Capture your life in data. Webmaster Tools & SEO Tools. Methodspace - Research Methods community.