Tips for improving your online branding. Some people think that branding is a highly expensive marketing activity that can only be pursued by multinationals with million dollar budgets while others regard branding as a highly complex strategy that only those well trained are able to use efficiently.
These statements are not false, but they are only a small part of a bigger picture. There’s at least one aspect of branding which is so simple that even a child could do it, as easy as pie, and with little to practically no cost whatsoever. I’m talking about online branding. Business of all sizes are joining the web experience, not only to build their own websites, but also to expand their digital presence with secondary sites, social media outlets and company blogs. It’s at this initial stage that it’s more important than ever to establish a successful online branding strategy. 23 Answers You Need To Define Your Target Market.
How Famous Brands Got Their Names, Logos. The Marketer's Guide to Developing a Strong Brand Identity. Chances are, if someone mentions GoPro, you think of a super-sturdy camera for the adventurous.
Why's that? Because GoPro has done a good job defining its brand. Great brands like GoPro are easy to recognize. Their missions are clear, and they foster that customer loyalty all businesses crave. A brand is one of the most valuable assets of a business, and it needs to be carefully crafted to ensure it properly and authentically represents the business. Crafting a brand is a shared endeavor, though. Do you know how your brand is doing? If it doesn't, or your brand isn't as strong as it could be, follow along with this post. For more tips about brand identity development, download our free branding guide here. The Definition of Brand Identity A brand is the "name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers," according the American Marketing Association.
The Brand Identity Prism Image Credit: Salman Abedin. The Art of Logo Design. 9 Principles For Great Branding By Design. We all know great design has a critical role to play in building a great brand.
But how do we go about making that happen? I recently had the opportunity to speak to three top designers about that very question: Robert Brunner, founder of the design shop Ammunition and author of Do You Matter: How Great Design Will Make People Love Your Company; Joe Doucet, founder of Joe Doucet Studio and David Hill, vice president of design at Lenovo and author of the Design Matters blog.
Through these conversations, it became clear that the link between design and branding is important, and that having a top design team is to crucial to having a winning brand. Here's what I learned: Branding and design are, to a large extent, inseparable. While these steps may require a new way of thinking about design for some, they're key steps to the path for those who want to build a great brand and make life better for those who experience them.
[Image: Flickr user Eugene] Written tone of voice. Consider the following passage of marketing text: ABC Copywriting delivers professional, premium-quality business writing services to corporations and organisations throughout the UK.
We’re a cheerful lot and we’re always chuffed to chinwag, so if you want to chat about your project, grab the rap-rod and give us a tinkle. With ten years’ experience of developing content for clients of all types, we are ideally placed to meet your copywriting needs. Our copy’s too bootylicious for ya baby! The problem here is not quality, but consistency. Is Branding Important for Voiceover Talent? Is branding important for voice over talent?
Well, it depends. That’s an unsatisfying answer, I know, but it’s true. It really depends on what your voiceover goals are and what your target market is. The easy answer is, “Yes, of course it is.” And since I’m a big fan of good branding (and geeky enough about it to spend time on branding blogs and forums), I’m admittedly biased towards doing everything possible to put your best foot forward. Maybe Not.
Money For Nothing And Your Clicks For Free. Do real people really want to have a relationship with a brand?
Here are some of the many questions that brands are asking of Social Media... Is Social Media the best place for all brands? Much like any other media channel (TV, print radio, out of home, etc...), your mileage may vary. There is no "best place" for all brands. Each brand must define their strategy first, and from there figure out the tactics and channels that will best help them to reach their business goals. What are brands to do in a future where the old media rules won't apply? When I talk about the concept behind "burn the ships" or "CTRL-ALT-DEL" many people confuse this with a present/future where the old rules do not apply.