On Nation Branding
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What does having a strong nation brand really mean in practical terms? Many things of course, but generally speaking countries enjoying a good (and strong) nation brand typically enjoy at least these 10 benefits:
By definition, all emerging industries are very creative but also very chaotic, and it is hard to find the trend-setting individuals among the booming chaos. But at Nation-Branding we thought it would be interesting to end the 2008 year with a special feature with some names to a field which is not only rising, but is also somewhat surrounded by secrecy. What follows here is a list with the top ten most influential nation branding experts in 2008 according to Nation-Branding.info:
I was recently interviewed by the ICP Forum, an Athens-based organisation who take a keen interest in nation branding. Their questions were interesting and ranged over a wide variety of nation branding-related issues. You can read the complete interview by following this link: http://icp-forum.gr/wp/?