Simon Anholt. Nation Branding » Everything about Nation Branding and Country B. What does having a good nation brand really me. What does having a strong nation brand really mean in practical terms?
Many things of course, but generally speaking countries enjoying a good (and strong) nation brand typically enjoy at least these 10 benefits: These benefits of a good nation brand are very general, but also very real. A good and strong nation brand helps virtually every aspect of a nation’s life. Some say nation branding can cost millions of dollars, but do never forget that having a good nation brand is worth billions. Article by Andreas Markessinis. The top 10 most influential nation branding ex. By definition, all emerging industries are very creative but also very chaotic, and it is hard to find the trend-setting individuals among the booming chaos.
But at Nation-Branding we thought it would be interesting to end the 2008 year with a special feature with some names to a field which is not only rising, but is also somewhat surrounded by secrecy. What follows here is a list with the top ten most influential nation branding experts in 2008 according to Nation-Branding.info: