Social Media - top 20 Blogs
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a shel of my former self
Posted on April 9, 2012 6:14 am | For Immediate Release Content summary: FIR Interview with Sprint’s Sara Folkerts is up; Shel and Neville will be in Amsterdam this week at the 2012 International Social Media and PR Summit; FIR Tweetup in Amsterdam on Tuesday evening #firtweetup; News That Fits: Pinmania - ten ideas for businesses using Pinterest, Pinterest is the third most popular social networking site in the US, Kotex earns praise for first full-blown Pinterest campaign, Homes.com white paper on what works best on Pinterest, Pinterest is driving sales, magazines racing to capitalize on Pinterest, VentureBeat list of Pinterest clones; Ragan promo; Dan York reports on a Wall Street… Read More » This week, FIR co-hosts Neville Hobson and Shel Holtz (pictured l-r) will be in Amsterdam taking part in The 2012 International Social Media and PR Summit , organized by Ragan Communications , on April 11 and 12, 2012.This post originally appeared on our Madison & Mountain View Tumblr Blog . If you haven't already, check it out and follow all things MplusMV (the intersection of advertising and technology) 1. What launches in Austin sometimes stays in Austin (Sam) In the mythos of SXSW, Twitter and Foursquare both gained massive adoption at the show and went on to mainstream stardom.
Jaffe Juice
Search Engine Land: Must Read News About Search Marketing & Search Engines
Google’s about to make a change to how it reports referrer information for those using its Chrome browser. As a result, some analytics programs may begin listing search visitors as if they instead came directly from Google without doing a search, though major packages will probably adjust OK. The change was posted on the Google [...] The Search Marketing Expo – SMX Advanced agenda is now posted!
Conversation Agent
This morning I'm addressing the topic of rethinking business in the age of the social customer in conversation with a group of professionals at re:think in Oslo . Despite the globalization of digital and commerce, especially with the help of social, people still live and make things locally. The other day I was buying vegetables and cheese at the open market in Modena, Italy. At first blush many of the stands have similar products.MarketingProfs Daily Fix
A guest post by Henry Cazalet of Text Marketer. Mobiles enable direct communication between businesses and their intended audience. However, because it’s so easy to set up SMS gateways and send out text messages to target audiences without thinking them through, businesses often get mobile campaigns horribly wrong.
It can all seem a bit much to keep up with. SEO isn’t bad. Social networking sites aren’t evil. Content marketing isn’t impossible. But it can feel like it sometimes .
Online Copywriting and Content Marketing Strategies | Copyblogger
Online Marketing Blog
While I’ve been to Belgium the past week for the fine Fusion Marketing Experience , I decided to take a day trip to Paris yesterday since it was only 2 hours away by train. As you may know, I do a bit of traveling. The quality of the experience, memories and the stories you get to tell after visiting other countries are usually the most meaningful. Sure “stuff” is fun to get, but how often do you think “I met too many cool people” vs. “I bought too many souvenirs”? As I talk to other people about traveling (and online marketing), the spectrum of perspectives is pretty amazing.
Tonight I’m getting message after message that friend after friend has joined Highlight (the photo above is of Paul Davison showing it off to some of its first users back in December on the day it launched into a closed beta). What is Highlight? Well, two weeks ago, in the Next Web, I named it as one of two apps that will “win” SXSW .
Scobleizer — Searching for world-changing technology
Convince and Convert Blog: Social Media Strategy and Social Media Consulting
This is Episode 11 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Vanessa Sain-Dieguez who is the Social Media Director at Hilton Worldwide. Read on for insights from Vanessa, and Eric’s Social Media Stat of the Week (this week: 27% of people go through other channels before
I originally posted this on Techcrunch , and cross-posted here on the Web Strategy blog. If you’re like me, you may have noticed that Twitter may be arbitrarily, randomly, and haphazardly, unfollowing people you fully intended to follow. Similarly, if you’ve ever noticed your friends and contacts unfollowed you, it may have caused a sense of confusion, dread, or self-insecurity.
Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Seth's Blog
March 2012 is a big month for viral ideas that change the way people think about more than just LOLcats. Here are four that happened in the last week or two and each brings its own lessons: Marilyn Hagerty's review of the local Olive Garden was a huge Twitter sensation, an easy target for ironists in search of something to snark about.Editor’s Note : This is a guest post written by Megan Feltes, a member of the content team for the email marketing and communications company Emma. How to deal with mistakes, failures and assorted slip-ups Email may ultimately be sent and tracked by machines and robots, but it’s still a human endeavor at heart. And as such, email is vulnerable to human error. B2B campaigns are no exception, and errors in emails to customers can feel especially magnified.
Social Media Explorer — Social Media Consulting, Public Speaking and Education
For 99% of the history of the Public Relations industry, what good PR pros excelled at (and what they were known for) was exploiting SCARCITY. Throughout the 20th century, and into the 21st, there were merely a few hundred publications, broadcast outlets and reporters who “counted,” when it came to getting a company’s message out to the masses. PR was a gatekeeper to those resources. PR pros could tout genuine relationships with those mass media channels and contacts, and/or could claim the hard-won experience of knowing “what would sell” to them.
PR-Squared – Social Media Marketing and Public Relations
The future of TV is much more than social, it’s a multi-screen experience that takes design. Often, producers, broadcast and movie marketers and brands alike underestimate the role social media plays as consumers watch, share, and interact. Whether its watching movies, TV shows or listening to music, consumers will have at least one-to-two other devices in grasp or within reach. Depending on the device, each screen is used differently and with purpose. As a result, each screen requires the thoughtful development of an engaging or entertaining experience. Mark Zuckerberg by Brian Solis