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Web Strategy by Jeremiah Owyang

Web Strategy by Jeremiah Owyang
By Jeremiah Owyang, from Silicon Valley In many respects, Silicon Valley sits atop the world. Its growth and influence has made it the globe’s top location for innovation, STEM jobs, IT patents, venture capital funding, and Internet and software growth, and Unicorn startups galore. And yet there’s also been a shift in the Valley’s culture. Growing social and economic rifts have bred fraud, anger and protests. Where housing isn’t in high demand, neighborhoods lay abandoned. One could argue that there’s an emergence of signs that strikingly resemble Detroit in the glory days of the age of transportation. In Detroit’s case, where I visited earlier this week, the Motor City reveled in its dominance in the 1950s, but growing social unrest soon culminated in a massive riot in the late 1960s. Here are four threats, aside from natural disaster, or whole scale physical attack for Silicon Valley today, along with a futuristic probing of their possible conclusions in the coming decades:

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Related:  Social Media Marketing

How Small Businesses Are Using Social Media for Real Results The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here. Social media can be a scary prospect for small businesses; unlike traditional marketing methods, it puts part of the message in the hands of the customers. But while it's easy to be concerned that the message will go the wrong way, the benefits can outweigh the risks if you use the available services wisely. The most obvious benefits are increased customer loyalty and engagement. Six Pixels of Separation - Marketing and Communications Blog - B Is your head bleeding? Is your heart bleeding? Here's my thought (and, I say this with full disclosure that I am no IT expert and have limited knowledge of the hacking space beyond a personal interest in better understanding technology - peace and love... peace and love...), but the process of text-based passwords needs to be tossed out. It just has to happen. We're all still trying to understand what the ramifications are of this nefarious Heartbleed bug is, and what it all means. Right now, some of the most frequently and commonly used online tools and sites are asking all of their users to change their passwords because of this bug.

Meet Pearltrees: Bookmarks with a social twist A French Web site, called Pearltrees, is developing a Web service that is trying to bring a social networking element to bookmarking - but with the connections based on content instead of people. Think Facebook and Twitter mixed with one Amazon's recommendation system. You don't add friends in Pearltrees. Instead, you add links. Three reasons why the “experts” are wrong about social media mea There is an argument around the blogosphere that is DRIVING ME CRAZY. When it turns to the topic of measurement and social media marketing, many “authorities” flippantly rely on the “double standard” argument — If you’re trying to measure the value of SM, you might as well measure the value of a cell phone, the company car and the receptionist. One popular blogger and author recently said if your manager asks for the ROI of your social media initiative, you should ask him for the ROI of his pants. Their point is that you just need to accept the social web as something ubiquitous and necessary, so why worry about it?

How Social Media Drives New Business: Six Case Studies Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare. The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons. And while major brands like Starbucks, Virgin, and Levi’s have been participating in the social web for some time now, the rate of adoption among small businesses is increasing too. 13 Essential Social Media Lessons for B2B Marketers from the Mas This series is supported by the MarketingProfs B2B Forum, where you'll learn the ins-and-outs of social media as part of your overall B2B marketing mix. Register today! Social media marketing might feel simple for the B2C crowd, but with B2B, it's an entirely different beast. Businesses are entities that are not entirely social — and certainly don't do the immediate impulse buy like the typical consumer.

Brains On Fire Blog I asked our super shiny smart intern Kate to help me visually illustrate some of my favorite lines in the Brains on Fire book. I gave her little direction, just marked a few one-liners I love. I’ll share some of her art with you over the coming weeks. If you’ve read the book and have a favorite one-liner, let me know and I’ll ask her to produce it for you when she has little free time. That’s one of my favorite things about having interns amongst us! Geno, Vicky and I had the honor of attending Love146’s ten year celebration in New York last week.

PearlTrees: A Novel Approach To Human Mapping Of The Internet - Posted by Tom Foremski - November 16, 2009 Patrice Lamothe is the CEO of PearlTrees, an unique social bookmarking service that uses the visual metaphor of "pearls" with each containing a web page. And like all visual metaphors it is best to see it rather than read a description. Here is a quick video and a sample image: "PearlTrees is a way for people to map the Internet by collecting related web pages.

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