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Social Media Explorer - Social Media Marketing And Social Media Consultant Jason Falls

Social Media Explorer - Social Media Marketing And Social Media Consultant Jason Falls

https://www.socialmediaexplorer.com/

3 Ways to Improve Your Company's Social Media Architecture Joshua-Michéle Ross (@jmichele) is SVP and director of digital strategy, Europe with Fleishman Hillard and an O’Reilly Radar blogger. His free ebook on social media architecture is available here. While the pressures on large organizations to use social media have gone up, creating a social media presence has reached one-click simplicity. The result is a sprawling mess. Take one look at the social media footprint of any large brand and you find dozens of social sites that lie abandoned with no active engagement. Many are redundant, fracturing the same potential audience into separate, so-called “communities.” Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image Is your head bleeding? Is your heart bleeding? Here's my thought (and, I say this with full disclosure that I am no IT expert and have limited knowledge of the hacking space beyond a personal interest in better understanding technology - peace and love... peace and love...), but the process of text-based passwords needs to be tossed out. It just has to happen. We're all still trying to understand what the ramifications are of this nefarious Heartbleed bug is, and what it all means.

Marketing View the latest trends and charts in the 8 e-commerce categories listed below. Online consumers by country, age, activity, income; how consumers pay online; data on online shopping patterns. Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more. Internet penetration by region, income, age and other factors; web browser market share; time spent on social networks; country rankings by Internet population. E-retailer spending by marketing category, leading e-retailers in paid and natural search marketing, social media data, how consumers respond to online marketing. Consumer adoption of web-enabled mobile devices, mobile marketing and shopping data, top mobile shopping cities, mobile devices by technology.

Branded Content: Not a Good Idea Branded content. It sounds awesome, doesn't it? After all, our industry is married to the content industry. TV commercials keep the lights on at every broadcast network, and indirectly keep the cable bill low enough that HBO can exist. Content producers make their cool shows and make it worth brands' money to put commercials on the air. The Guide To Search: Why Social & Mobile Are The Future Search is currently in a transition period right now. As algorithms become more complex and the major search engines introduce new features, it's clear that our expectations about how search should work and what it can do for us has risen with every new development. It's not enough that it just suggests relevant information. Now we demand that it comes faster, becomes more accurate and matches our tastes and interests. Throw Siri and Google Now (or at least, the potential of Siri and Google Now) into the mix and the idea that the very concept of search will be radically different in three to five years time is a distinct possibility. Social search was seen as the next step in this process.

Social Media Marketing Guide Ask A Ninja shares his views on social media in What is Podcasting? What is Social Media? Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves. Social media can take many different forms, including text, images, audio, and video. The social media sites typically use tools like message boards, forums, podcasts, bookmarks, communities, wikis, weblogs etc.

Why social media strategy should not start with a drive for Facebook fans Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? This post will explain why that is usually a bad strategy if you are aiming at creating long-term, loyal customers. I’ve been honored to be selected to help judge a global company’s internal social media competition. Entries were submitted from all over the country as their locations put forward their best shots at social media gold. There were some interesting entries, even some very good ones, but they all had one thing in common.

3 Tips for Managing an Influence Marketing Crisis Social media crisis management plans are gaining traction inside companies who are very active online. They realize that with growing social teams, everyone needs to be on the same page in their understanding of how to handle negative feedback, mistakes, and hiccups in online marketing. If you’re working with influencers, there may be another type of crisis to plan for: Influence marketing crises. There’s not a lot written about this yet, perhaps because companies don’t want to reveal their influence marketing mistakes. How To Use Technology To Counter Rumors During Crises: Anecdotes from Kyrgyzstan I just completed a short field mission to Kyrgyzstan with UN colleagues and I’m already looking forward to the next mission. Flipping through several dozen pages of my handwritten notes just now explains why: example after example of the astute resourcefulness and creative uses of information and communication technologies in Kyrgyzstan is inspiring. I learned heaps. For example, one challenge that local groups faced during periods of ethnic tension and violent conflict last year was the spread of rumors, particularly via SMS.

How agencies are reinventing the creative team in the social era Agencies Published on September 24th, 2012 | by Steve Hall Over the years, the integration versus unbundling debate has raged on within the advertising industry. One side would argue it’s best to have all necessary expertise under one roof. Word-of-Mouth - How to Market on YouTube Now that YouTube is more popular than all the sites of the TV networks combined, you may wonder whether broadcast TV's days are numbered. It may well become more important for your brand or company to be on YouTube than to be advertised on TV. Undoubtedly for some that day has already arrived. With Google having acquired YouTube, certainly it has a heck of a lot more resources at its disposal.

How to Use Foursquare to Market Your Business & Reach a New Audience 23 December '12, 05:00pm Follow When we think of social media and business, the first few things to come to mind are Facebook and Twitter. Social Media Case Studies & Examples Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing.

Meet the man who makes six figures a quarter just from using Twitter For anyone who is semi-active on Twitter, the chances are they have been followed, retweeted or received a direct message from someone who calls him or herself a ‘social media guru’. The characteristics are always the same: countless thousands of followers, which almost exactly mirror the number of people the person follows, with plenty of self-promoting keywords and hashtags filling out their profile. Social media gurus (mavens, ninjas, masters) are everywhere you look on Twitter. According to FollowerWonk (via Adage), there are now 181,000 people who use one of these four terms in their Twitter profile. The worrying thing is that the number of self-titled social media specialists has rocketed from a modest 16,000 in 2009, a 1031 percent increase in a little over three years. Many so-called experts funnel their clients into made-to-measure tools, without a methodical strategy for how to use them or how to engage with the people that they want to be engaging with.

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