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Why Marketing Is So Hard Marketing is hard. But the problem is that too many people think it isn’t. Especially with all the new, “magic bullet” technologies out there that pretty much do everything for you. So where are the results? Why, asks your CEO, did we miss our numbers again?

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9 Criteria for Establishing Your Business' Brand Essence Brand essence, however, is felt.” These are the words that begin the fourth section in chapter 14 of Brian Solis’ new book, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution. Solis, a new media thought leader and author, describes brand essence as something that exists in our hearts—a thought or a feeling, versus a logo or trademark. Solis discusses the importance of defining your brand essence, something I believe is crucial in your inbound marketing efforts, and with good reason. An article in Science Business reported that American adults created 565,000 new businesses last year. This is the highest level of entrepreneurship seen in over the past 15 years, according to the Ewing Marion Kauffman Foundation’s Index of Entrepreneurial Activity.

Theodolite iPhone App: Augmented Reality Compass, GPS, Map, Zoom Camera, Rangefinder, Inclinometer Theodolite is a multi-function augmented reality app that combines a compass, GPS, map, photo/movie camera, rangefinder, and two-axis inclinometer into one indispensable app. Theodolite overlays real time information about position, altitude, bearing, range, and inclination on the iPhone’s live camera image, like an electronic viewfinder. Uses are endless, and Theodolite is great for outdoor sports, hiking, boating, hunting, golf, sightseeing, photography, and navigation. The app is used in the field every day by surveyors, geologists, architects, engineers, military personnel, competitive sportsmen, and search and rescue workers around the world. Theodolite set a new standard when it debuted in 2009, and has been a #1 selling navigation app worldwide. It has been featured in iTunes, included in Apple special event keynotes, and even filmed by Apple at the Great Wall of China!

The Ultimate Guide to Social Media Image Dimensions [Infographic] When you're designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn't enough. What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter ... how big should those be? Download pre-sized cover photo templates for Facebook, Twitter, LinkedIn, Google+, and YouTube for free here. If you're looking for a detailed guide to social media photo sizes -- including recommended dimensions, minimum and maximum dimensions, image scale, and more -- then this is it.

The Blog of Author Tim Ferriss “Everyone’s looking for rules to follow, and the sooner you realize there aren’t any, the better art can be.”– Jerrod Carmichael Jerrod Carmichael is pushing the boundaries of comedy with his groundbreaking work in stand-up, television, and film. Now just 29 years old, what this driven North Carolina native has accomplished is mind-boggling, and 2017 is going to be his biggest year yet. Jerrod stars in the hit NBC series The Carmichael Show, which he also writes and executive produces. The third season of the show premieres in 2017. In March of 2017, Jerrod will star in his second stand-up comedy special on HBO, directed by Bo Burnham.

16 case studies that prove Social CRM Posted on January 13, 2011 by Rob Petersen inShare13 Many expect Social CRM to be a hot phrase in 2011. Referral marketing Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies. Overview[edit] Referral marketing is a process to increase word of mouth marketing by encouraging customers and contacts to talk as much as possible about a brand or product. Online referral marketing, using digital marketing as a platform, is the internet based approach to traditional referral marketing. Home-SV1 - Cyfe Startup Track number of new sign ups, app downloads, subscriptions, and other related KPIs in real-time. Social Media Monitor brand mentions, track number of Twitter followers over time, view Facebook demographics, and more. Marketing Monitor all your marketing channels like email, SEO, SEM, social media, and analytics from one place.

Press Space or double-click to edit Capture ideas at the speed of thought – using a mind map maker designed to help you focus on your ideas and remove all the distractions while mindmapping. Create unlimited mind maps for free, and store them in the cloud. Your mind maps are available everywhere, instantly, from any device. Brainstorm, create presentations and document outlines with mind maps, and publish your ideas online and to social networks. Get Started Why use MindMup?

How to think like Einstein and unleash your inner genius Author Bill Bryson recounts about how the poet Paul Valery once asked Albert Einstein if he kept a notebook to record all his ideas. Einstein looked at him with mild but genuine surprise and said, “Oh, that’s not necessary,” he replied. It’s so seldom I have one.”A guide to thinking like Einstein is not an attempt to get you to solve the universe’s next biggest mystery or find a solution to the energy crisis. 15 Case Studies to Get Your Client On Board With Social Media Jonathan Rick is a social media strategist in Arlington, VA. You can follow him on Twitter @jrick and read his blog at JonathanRick.com. In business, definitions are everywhere.

How to Design the Best Navigation Bar for Your Website Daniel Alves is the design director for the small business web design division at the digital marketing and web design company 352 Media Group. The navigation bar is the most important design element on a website. Not only does it guide your users to pages beyond the homepage, but it’s also the singular tool to give users a sense of orientation. With this in mind, it’s important to adhere to time-tested design and usability conventions. Doing so will give your users a comfortable and easy reference point to fully engage with your content. Despite the necessity of an accessible navigation bar, usability studies on navigation across the web aren’t positive.

HyperLoop One month before Hyperloop One ushered a pack of cynical journalists to see the first-ever demonstration of a Hyperloop mag-lev train in the desert outside Las Vegas, it didn’t exist. “We said ‘It’ll be May 10,” and we picked a day,” CEO Rob Lloyd confessed. “And three weeks ago, it wasn’t done.” Sure, the world-class engineers had the science down, developed a reliable propulsion system, and ran the numbers, but physical testing? SME Performance Review - Small and medium sized enterprises (SME) - Enterprise and Industry The SME Performance Review is one of the main tools the European Commission uses to monitor and assess countries' progress in implementing the Small Business Act (SBA) on a yearly basis. With an emphasis on the measures from the SBA Action Plan, the review brings comprehensive information on the performance of SMEs in EU Member States and other 9 partner countries. It consists of two parts – Annual Report on European SMEs and SBA country fact sheets.

A Man Who Just Woke Up from a 24-Year Coma Reviews ‘Jurassic World’ Thank you for arranging for me to watch Jurassic World from my hospital bed. When do we need to return this movie to Blockbuster? Why are you laughing? Blockbuster doesn’t exist anymore?! What the hell? So how do people rent movies?

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