That’s the question on the mind of every brand advertiser, ad agency, and publisher. Native advertising has emerged as a great hope for the future of advertising, to capture the billions of brand ad dollars expected to shift from TV, where mass audiences are finally collapsing, and from online display advertising, where already rock bottom prices, consumer attention, and effectiveness continue to plummet. Native advertising is also a great hope for monetizing mobile, where display ads aren’t just dying but DOA and digital dimes have turned into pennies at best. The hope for native advertising is based on its potential to create immense value for everyone involved: Value for Consumers At its best, native advertising gives consumers content that is genuinely interesting, engaging, and useful. Native advertising truly is NATIVE when consumers can value the content the same way they value editorial content.
Value for Brands Value for Publishers 1. 2. MediaShift. 1. Russia orders bloggers to ‘register’; outlaws anonymous blogging (Glyn Moody / Techdirt) 2. Comcast says Netflix slowed down its own streams (Peter Kafka / Re/code) 3. Facebook partners with Storyful to launch FB Newswire, a news feed for journalists on Facebook and Twitter (Andy Mitchell / Facebook) 4 Journalists’ sources are no longer safe [...] more » 1.
Columbia student paper plans to drop daily print edition (Peter Sterne / Capital New York) 2. 1. Amazon Publishing joins an extremely exclusive club this week on the e-book bestseller list: publishers with more than one No. 1 bestseller this year. 1. Let’s say that you’re a historian in 2064 and you want to look at the New York Times for a view of how journalists represented celebrity fashion in the early 2000s. Reported by Reuben Stern and Olga Kyle. 1. Tom Foremski. Let the people know the facts and the country will be safe. - Abraham Lincoln. Poynter. Constellation Research Group. WHAT'S NEXT: INNOVATIONS IN NEWSPAPERS. Editor & Publisher ® A Guide to the Media Industry - Media Decoder Blog. Greenwald and Poitras Land in New York Times Minute | The New Stephen Colbert David Letterman’s Legacy Russia Today Anchor Resigns on Air VHS vs.
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AppsTV Talk: Numbers for ‘Breaking Bad’'Breaking Bad': A Clear and Final EndingTV Talk: The Fall SeasonAt the Coaches Car WashWho Just Bought The Washington Post? Newspaper Death Watch. Newspaper Innovation. Understanding News in the Information Age. Nieman Journalism Lab.
The State of the News Media 2011. Columbia Journalism Review. On The Media. Nicholas Carr. Online Journalism Blog. MediaDailyNews, MEDIA and OMMA Magazines. Future Journalism Project. The Media Business. Future Exploration Network. World Association of Newspapers. Buyouts and layoffs in the newspaper industry. Home. Media Matters for America. Newsonomics - How the emerging business of digital news shapes what we read and know. Welcome to WAN-IFRA. NAA.org Homepage - NAA.org.