The benefits of publicness « BuzzMachine I’m reworking an early but foundational section of my book, Public Parts, arguing the benefits of publicness, a list I presented at the PII conference in Seattle a few weeks ago. I’d like to bounce my thoughts off you and ask for your views of the value you get from being public, the value that also accrues to groups, companies, government, and society as a whole. I won’t go into great detail in this list because I’m eager to hear your thoughts. Here’s my opening bid:
DeRosaWorld Here is the entire speech... It's a humdinger: Mr. Vice President, Mr. metacool A few of my Principles for Innovating are more popular than others. When I give a talk on those principles, the first six are received with a lot of enthusiasm, which is to be expected, because they're all about design thinking, always an empowering subject. People who get excited about principles seven through twelve tend to be in management positions, because that collection deals with innovating from a manager's point of view. Principles fifteen through eighteen make organizational design aficionados salivate, and nineteen and twenty always make me want to cheer when I talk through them. How to use Web Analytics 2.0 to improve your conversions You all have probably heard of web analytics 2.0 at some point in your life and thought what it is all about and how it can help me. In case you don’t know, Web Analytics 2.0 is a term coined by world famous Analytics Guru ‘Avinash Kaushik’ in 2007 when his posts used to be short :) But what is web analytics 2.0? Before we dive deep, let us first get a basic understanding of Web Analytics 1.0
FUTURE OF JOURNALISM On 23 September, world class media thinkers including Jeff Jarvis, Rafat Ali, Mark Glaser and Paul Bradshaw, joined the European Journalism Centre (EJC) for a day of debates on the future of journalism at PICNIC 2010. Held in Amsterdam every year, PICNIC is a renowned festival-cum-conference that blurs the lines between creativity, science, technology, business and society. Covering the successes and failures of recent years in the media industry, as well as the growth of public engagement, EJC’s exclusive one-day PICNIC 2010 programme focused on the real need to reconstruct journalism and its relationship with the citizen and society. The four general concepts of the EJC session included: Jeff Jarvis, is author of 'What Would Google Do?'. He is associate professor and director of the interactive journalism program and the new business models for news project at the City University of New York's Graduate School of Journalism.
NEWS January 11, 2014 by Peter · The chasm between the real Hillary Clinton and the unseemly caricature portrayed during two decades of personal attacks is all too familiar to those who know her. Distinct from legitimate policy criticisms, these attacks have served as lazy shortcuts for opponents, critics, pundits, political observers and media outlets to undermine one of the most accomplished women of our lifetime.
Word of Mouth Research Blog WOMMA is strategically focused on providing research knowledge and insights for its members and the public. The Research & Measurement Council, created in 2005, has been driving projects, education, and guides around the measurement of word of mouth marketing and social media marketing. The Research & Measurement Council (RMC) is responsible for developing projects, programs and tools that engage marketers and create understanding of the importance of integrating metrics and measurement into WOMM and social media marketing campaigns. Following a survey WOMMA did in collaboration with the American Marketing Association (AMA),WOMMA identified the top pain points for professional word of mouth and social media marketers which are inability to demonstrate ROI and difficulty measuring online and offline WOM. This inspired quite possibly the industry's most transformative study which will be launched in mid-2014 which set out to quantify the value of word of mouth marketing.
Social Media: What to Expect in 2012 Technology exploded in 2011. With the increased number of smartphones, iPhones becoming available in Verizon Stores, and iPads, Nooks, ebooks & Tablets becoming more known and popular, social media also increased. As we say good-bye to 2011, we look forward to what’s to come in 2012. During our last company Skype meeting we started compiling a list of ideas for 2012′s social media, so I decided to do a little research myself and share my top 11: 1.
New Business Models The ongoing goal of the New Business Models for News project is to inform the discussion about the future of news with business specifics — experience, facts and figures. After months of research and analysis, we have created business models that we believe demonstrate there is a sustainable future for local news. For the purpose of our models we utilized data from a top-25 metro market and hypothesized that the sole daily newspaper had ceased publication.