Earlier this week, Digiday highlighted a post from ComScore’s Kirby Winfield listing his top myths of online advertising. It inspired us to ask other industry leaders for their top myths. Judging from the replies, it’s time to stop calling banners and clicks worthless, start questioning how new “native advertising” is, and acting like digital is going to take over from traditional media. What’s the Biggest Myth About Online Advertising? What’s the Biggest Myth About Online Advertising?
Old-school agencies, be warned: Your clients want you to put your money where your mouth is. Pay-for-performance models have moved from throwaway lines at industry conferences to reality as marketers realize the value of tying agency compensation to bottom-line results. The new model is a hot trend, with its own buzzwords and metrics. Inevitably, it’s one that’s a bit like New Year’s resolutions: Many talk about it, but few actually follow through. Many agencies will trumpet a performance model that, in the eyes of the client, isn’t really one. Agencies Must Embrace Performance Pricing Agencies Must Embrace Performance Pricing
Mobile Advertising Is The Baby Huey Of The Media World (And Apple Is Taking The Low Road) Mobile Advertising Is The Baby Huey Of The Media World (And Apple Is Taking The Low Road) Editor’s Note: This guest post was written by Frank Barbieri, a serial entrepreneur and sometime blogger. You can follow him @frankba. I had dinner last week with a senior exec from a global advertising holding company who asked what I often get asked these days, “What’s going on with mobile advertising?” it’s a timely question as last week Apple announced they were lowering the buy-in price for iAds from $500,000 to $100,000 and increasing the publisher revenue share from 60% to 70%.
Publicidad: estamos viviendo un cambio de época Un informe realizado por una empresa israelí, ClarityRay, titulado “Ad-blocking, measured“ y que ha realizado seguimiento de más de cien millones de impresiones en publicaciones de todo tipo en Europa y los Estados Unidos, logra aproximar la magnitud del uso de bloqueadores de publicidad en el navegador: en media, un uso del 9.26%, que llega a ser del 17.79% en sitios de contenido tecnológico con una audiencia más sofisticada en este ámbito, del 15.58% en sitios de noticias generales, y que llega a ser de un 50% en algunos sitios específicos. Si te interesa el tema, te recomiendo que sigas este interesante hilo de discusión al respecto en Quora. Unos resultados significativamente más elevados de lo esperado: los gestores de páginas web tienden a minimizar el impacto de los bloqueadores de publicidad como AdBlock Plus y similares, y considerarlos un fenómeno prácticamente marginal. Publicidad: estamos viviendo un cambio de época

1. Peças originais Fiat | Leo Burnett Tailor Made Campanha criada pelo redator Mario Cintra.Veja o post completo. 2. Título benefício É simples, fácil e muito útil. Analise seu produto ou serviço…Veja o post completo. 3. Puta Sacada - Redação Publicitária Puta Sacada - Redação Publicitária


Con los dos certámenes de premios de publicidad más importantes ya superados, les hablamos del Festival El Sol y de Cannes Lions 2012, queremos hacer balance de todo lo que ha sucedido durante estos meses en el sector publicitario español: una caída considerable de leones en Cannes con respecto al año pasado, una gala de El Sol eterna, una polémica abrumadora sobre los plagios de algunos premios que nunca fueron devueltos… Desde MarketingDirecto.com hemos querido recoger la opinión de los profesionales del sector para tratar de averiguar qué es lo que le está pasando a la publicidad en general en España y a los certámenes de premios en particular. Éstas han sido las preguntas formuladas: 1. Los premios de publicidad en España: plagios, truchos y galas que se convierten en pruebas de resistencia Los premios de publicidad en España: plagios, truchos y galas que se convierten en pruebas de resistencia
Pub alzheimer censuré
Short introduction The Artvertiser is a software platform for replacing billboard advertisements with art in real-time. It works by teaching computers to 'recognise' individual advertisements so they can be easily replaced with alternative content, like images and video. Rather than refering to this as a form of Augmented Reality technology, we consider The Artvertiser an example of Improved Reality. The Artvertiser

The Artvertiser

Par Erwan (Juanou) Pour promouvoir l’augmentation du nombre de ses membres, l’Union Européenne diffuse ce spot qui ressemble à s’y méprendre à Kill Bill. L’Union Européenne lance une campagne pour vanter sa volonté de s’élargir. Alors que la Turquie désire toujours entrer au sein des 27 et que les négociations avec la Croatie semblent porter leurs fruits, l’UE pense à son poids sur la scène internationale, et tiens à justifier cette idée d’agrandir l’Europe à travers ce spot publicitaire qui emprunte beaucoup au film de Quentin Tarantino, Kill Bill. Union Européenne : La campagne pub façon Tarantino Union Européenne : La campagne pub façon Tarantino
Why Agencies Are Going Anti-Social Why Agencies Are Going Anti-Social Just a few years ago, legions of businesses practically tattooed themselves with the label “social media agency” so they could ink deals with brand clients looking to get on Facebook. But as the marketing landscape shifts toward cross-digital solutions and demands for big data, the term is beginning to be seen as too limiting by some. “As I start to talk to more people about the state of the quote-unquote social media agency, I vehemently deny that we are one,” said Ian Schafer, CEO of Deep Focus. “That stance is probably not good for business in the short run.” It wasn’t terribly long ago when Schafer was growing his now 10-year-old interactive firm by successfully pitching brands like HBO on the company’s prowess in creating MySpace and YouTube ads. But when it comes to social channels like Facebook and Twitter, he argues that modern agencies should know how to fit those pieces into cross-channel advertising mosaics.
50 brilliant &038; creative advertisements for your inspiration Companies send a lot of money on trying to catch your attention, in this collection you’ll find creative advertising that probably reached their goal. 1. Bounty’s big spills campaign 2. Tyskie beer 3.

50 brilliant &038; creative advertisements for your inspiration


Be sure to check out my brand new report, “Ten Tech Stocks for the Next Ten Years”, at 10Stocksfor10Years.com for $10. This site is not affiliated with MarketWatch. With Steve Jobs’ passing, I first want to extend prayers and condolences to his family and loved ones. I also wanted to pause for a moment to reflect on some of his and his greatest company’s greatest hits. I personally want to thank Steve Jobs and the crew at Apple for helping me in my career. Top 10 Apple Commercials of All Time (Updated) - The Cody Word

Apple TV Ads
25 Really Creative Floor Sticker Ads Jun 18, 2012 Below you will find a collection of creative, provocative and sometimes funny floor sticker ads that caught our eye. It’s fascinating to see the ideas ad agencies can come up with when they are not constrained by the restrictive borders of a magazine or billboard.

10 embarrassing “Before They Were Famous” commercials

We’ve all got to start somewhere. Before making big bucks in Hollywood blockbusters, many actors get their starts in the less-than-ideal world of commercial advertising. Keep reading to review ten super embarrassing vintage TV commercials that feature some of today’s biggest A-list celebrities. Photo credit: YouTube
El Sol 2012
The End of the Facebook 'Fan' As We Know It
Publicidad y Marketing

Twitter Dominates Day 2 of Cannes Lions [INFOGRAPHIC]
L'actualité de la publicité géolocalisée !
The Global Mobile Advertising Revolution Has Arrived
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My World, My Way – New Ads Campaign from Allen Solly
My World, My Way – New Ads Campaign from Allen Solly

HOCHBURG  |  Advertising Agency Stuttgart  |  The knights of HOCHBURG welcome you
Mullen.com - advertising unbound.
The Most Important People In Mobile Advertising

Google Parisian Love
15 Corporate Style Guides for Branding Inspiration | kmsm
ADSVARK - Digital Publishing, édition déléguée, Brand Content, custom publishing, études, formations.
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Digital Agency London and Liverpool > iPhone and Android App Development, Smartphone Apps, Social Media Campaigns


Leo Burnett
Creative Money Advertising ~ Funniest commercials
27 stunning visual ads for creative inspiration
The Most Raunchy Skittles Commercial You Will Ever See (NSFW)
15 Absolutely Brilliant Billboard Ads ...Really
About - GeekTyrant
publikda - La Coctelera
Marco Creativo - Blog Agencia de Publicidad Creativa Diseño Gráfico Web Alicante Elche
Consumerism & Ethics

The Psychology of Consumerism
Why Not Ad Retargeting?
Little Black Book | LBBOnline

The best anti smoking ads - Wall to Watch - StumbleUpon


50 Ads Starring Oscar Winners

Brain Storm! Portraits from Creative Week 2012
Designing a good advert