A-blog. What’s the Biggest Myth About Online Advertising? Earlier this week, Digiday highlighted a post from ComScore’s Kirby Winfield listing his top myths of online advertising. It inspired us to ask other industry leaders for their top myths. Judging from the replies, it’s time to stop calling banners and clicks worthless, start questioning how new “native advertising” is, and acting like digital is going to take over from traditional media.
Please add your own myths in the comments. Ian Schafer, CEO, Deep Focus @ischafer Online advertising is filled with more myths than Thor’s Kindle. But the one that’s captured my fancy recently is the myth of the Newfront. The TV upfronts are meant to create a competitive marketplace for brands to synchronously reach large audiences with scarce, premium inventory. Online video is delivered asynchronously, with no track record of being able to produce “hits.” Randy Kilgore, chief revenue officer, Tremor Video There are those who feel that all digital companies share an agenda to “change the world.” Agencies Must Embrace Performance Pricing. Old-school agencies, be warned: Your clients want you to put your money where your mouth is.
Pay-for-performance models have moved from throwaway lines at industry conferences to reality as marketers realize the value of tying agency compensation to bottom-line results. The new model is a hot trend, with its own buzzwords and metrics. Inevitably, it’s one that’s a bit like New Year’s resolutions: Many talk about it, but few actually follow through.
Many agencies will trumpet a performance model that, in the eyes of the client, isn’t really one. Risk-sharing in the form of bonuses and small portions of an agency’s overall fees is a step in the right direction for the agency, but it’s an insufficient one. When you peel the layers back, it becomes more about perceived risk share than actual risk share, with very little skin in the game. We’ve also seen more than a few agencies using the term “pay-for-performance” as a replacement for cost-per-click or cost-per-lead. Mobile Advertising Is The Baby Huey Of The Media World (And Apple Is Taking The Low Road) Editor’s Note: This guest post was written by Frank Barbieri, a serial entrepreneur and sometime blogger. You can follow him @frankba. I had dinner last week with a senior exec from a global advertising holding company who asked what I often get asked these days, “What’s going on with mobile advertising?”
It’s a timely question as last week Apple announced they were lowering the buy-in price for iAds from $500,000 to $100,000 and increasing the publisher revenue share from 60% to 70%. The move seems innocent enough, but with a little inspection is actually very worrying for a segment still struggling to shake off its inferiority complex, and potentially chilling for many innovators and entrepreneurs.
You would think that the Flurry data posted late last year on exponential mobile adverting inventory growth late last year would correlate with an industry finally reaching maturity. Mobile advertising has become the Baby Huey of the media world: it’s huge and lumbering, but not mature. Publicidad: estamos viviendo un cambio de época. Advertisment. Puta Sacada - Redação Publicitária. Ads of the World™ | Creative Advertising Archive & Community.
Advertising. Ads. Los premios de publicidad en España: plagios, truchos y galas que se convierten en pruebas de resistencia. Con los dos certámenes de premios de publicidad más importantes ya superados, les hablamos del Festival El Sol y de Cannes Lions 2012, queremos hacer balance de todo lo que ha sucedido durante estos meses en el sector publicitario español: una caída considerable de leones en Cannes con respecto al año pasado, una gala de El Sol eterna, una polémica abrumadora sobre los plagios de algunos premios que nunca fueron devueltos… Desde MarketingDirecto.com hemos querido recoger la opinión de los profesionales del sector para tratar de averiguar qué es lo que le está pasando a la publicidad en general en España y a los certámenes de premios en particular.
Éstas han sido las preguntas formuladas: 1. Sobre la “debacle” de El Sol, ¿qué opina sobre los premios que no se han devuelto por parte de la organización tras el escándalo de los plagios? 2. . - Marcos Martínez de la escalera, director de marca y publicidad de Orange: 1. 2. 3. 4. 5. 1. 2. 3. 4. 5. 1. 2. 3. 4. 5. . - Javier G. 1. 2. 3. 4. 5. 1. 2. Culture Pub : Le site de toutes les publicités du monde.
Pub alzheimer censuré. The Artvertiser. Union Européenne : La campagne pub façon Tarantino. Publiz – Inspiration graphique et publicité créative. ActuPub | Le portail de la pub. Why Agencies Are Going Anti-Social. Just a few years ago, legions of businesses practically tattooed themselves with the label “social media agency” so they could ink deals with brand clients looking to get on Facebook.
But as the marketing landscape shifts toward cross-digital solutions and demands for big data, the term is beginning to be seen as too limiting by some. “As I start to talk to more people about the state of the quote-unquote social media agency, I vehemently deny that we are one,” said Ian Schafer, CEO of Deep Focus. “That stance is probably not good for business in the short run.” It wasn’t terribly long ago when Schafer was growing his now 10-year-old interactive firm by successfully pitching brands like HBO on the company’s prowess in creating MySpace and YouTube ads.
But when it comes to social channels like Facebook and Twitter, he argues that modern agencies should know how to fit those pieces into cross-channel advertising mosaics. “I bristle at that term,” he added. Comunicadores.info - Publicidade | Propaganda | Marketing | Tecnologia e Curiosidades | Web | Tendências | Cool | Design. 50 brilliant &038; creative advertisements for your inspiration.
Companies send a lot of money on trying to catch your attention, in this collection you’ll find creative advertising that probably reached their goal. 1. Bounty’s big spills campaign 2. Tyskie beer 3. Johnnie Walked 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. iPod shuffle campaign 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50.
Top 10 Apple Commercials of All Time (Updated) - The Cody Word. Be sure to check out my brand new report, “Ten Tech Stocks for the Next Ten Years”, at 10Stocksfor10Years.com for $10. This site is not affiliated with MarketWatch. With Steve Jobs’ passing, I first want to extend prayers and condolences to his family and loved ones. I also wanted to pause for a moment to reflect on some of his and his greatest company’s greatest hits. I personally want to thank Steve Jobs and the crew at Apple for helping me in my career. I often tell people in an interview when they ask me about Apple and how I bought it at and told my subscribers to buy it at $7 back in March 20003 that without that call, I’m not sure I’d even be in the studio with them. Apple’s wild success and the ride it took me and my investors and my readers on helped build my entire career and even in this column, that continues to this day. Two other notes about Steve Jobs that came into my mind as I reflected upon him and my relationship with him as such a long-term investor in Apple.
10 Best Ad Campaigns "Life's too short for the wrong job". Ads. 50 brilliant &038; creative advertisements for your inspiration. Apple TV Ads. 25 Really Creative Floor Sticker Ads. Jun 18, 2012 Below you will find a collection of creative, provocative and sometimes funny floor sticker ads that caught our eye. It’s fascinating to see the ideas ad agencies can come up with when they are not constrained by the restrictive borders of a magazine or billboard. If you know of any other really creative sidewalk, elevator or floor ads that we missed, please let us know in the comments! If there’s enough maybe a follow-up post will be in order :) If you enjoyed this post, the Sifter highly recommends:
10 embarrassing “Before They Were Famous” commercials. El Sol 2012. Ampliar foto 1882 ansiosos y un capuchón (Destilados Argentinos - MADRE - Argentina) SOL DE OROtve Ampliar foto Padres en slip (BGH Aire acondicionado - Del campo nazca Saatchi and Saatchi - Argentina) SOL DE OROtve Ampliar foto Trencitas (H2OH PepsiCo - Argentina) SOL DE OROtve Ampliar foto Einstein (Sony Cybershot - Del campo nazca Saatchi & Saatchi - Argentina)tve Ampliar foto Zombies calientes del Getafe (Getafe FC - Sra Rushmore - España) SOL DE PLTAtve Ampliar foto Generaciones (Toyota España - Saatchi & Saatchi - España)tve Ampliar foto Cómicos (Campofrío- McCann Madrid - España) SOL DE OROtve Ampliar foto Conversaciones sobre futuro.
Metrópolis 20.06.2012 Igual que la moda siempre acaba volviendo, la publicidad regresa a televisión española gracias a los trabajos más destacados presentes en el festival EL SOL, nuestra cita anual con la creatividad publicitaria iberoamericana, que este año ha traído 4 días de sol a Bilbao. The End of the Facebook 'Fan' As We Know It. Publicidad y Marketing. 13 Vintage Ads That Would Be Banned Today: Pics, Videos, Links, News. Twitter Dominates Day 2 of Cannes Lions [INFOGRAPHIC] The world's premier brand communications conference, Cannes Lions International Festival of Creativity, is well underway at its dazzling seaside location in the south of France. Perhaps due to the city's romantic charm, festival attendees have been checking in to the beach on Foursquare and documenting their morning croissants on Pinterest.
But most of the Cannes Lions chatter is happening on Twitter. SEE ALSO: Cannes Lions: Ideas, People and Companies With Big Buzz Based on this infographic created by SapientNitro, the event has earned more than 56,000 Twitter mentions in its first three days. And the official @Cannes_Lions account has nearly equal the number of followers. Understandably, the hottest topic among Cannes Lions online chatter is social media, following by entertainment. Check out Cannes Lions' list of award winners thus far, and follow Cannes Lions online as more winners are announced.
Thumbnail image courtesy of Flickr, Tambako the Jaguar. Vintage Scans. Note & Point. L'actualité de la publicité géolocalisée ! The Global Mobile Advertising Revolution Has Arrived. Resn - Interactive Agency. My World, My Way – New Ads Campaign from Allen Solly. Discover the Most Creative & Sophisticated Advertising Campaigns around the World Creative Ad Awards About / Directory / Articles / Category / Hot / Contact My World, My Way – New Ads Campaign from Allen Solly After the “I Hate Ugly” series, Ogilvy & Mather has released another ads campaign for Allen Solly.
The ads masterly blend photograph with illustration to express the new theme “My world, My way”. Several characters were featured in the ads with their crazy behavior. Go to the Top Copyright © 2007 - 2014 Creative Ad Awards All Rights Reserved. My World, My Way – New Ads Campaign from Allen Solly. Best ads: TV, Print, Outdoor, Interactive, Radio. Advertising. HOCHBURG | Advertising Agency Stuttgart | The knights of HOCHBURG welcome you. Mullen.com - advertising unbound. The Most Important People In Mobile Advertising. Reklama. Google Parisian Love. Talk about ads that make you emotional! This premiered two years ago during the Superbowl.
It’s one of my favorite commercials ever. I’m pretty sure that any one who watched this had an ‘awwww’ moment when they started to realize the intentions for all of searches. This commercial does a great job of framing Google as a brand that’s able to be emotional. For example, when I think of Google I think of it as a resource for the answers to all my technical questions. Like this: Like Loading... 15 Corporate Style Guides for Branding Inspiration | kmsm. Filed September 1st, 2010 under Resources The pillar stone of branding is the brand manual or style guide. It’s the central, unifying component of most brand development today. So it’s become the kind of thing that freelance designers might be expected to produce. And this trend isn’t limited to graphic design.
Smashing Magazine – a web design trade blog – recently broke down the basic components of style guides in a post by Kate Neville titled Designing Style Guidelines for Brands and Websites. In its wake, I thought I’d put together a premium package of example style guides for your own inspiration. All files hosted here are for educational purposes only. University of Northampton “Like any brand manual, its objective is to help people who use the brand to understand its origin, the brand values and provide detailed specifications and guidance on the use of all aspects of the brand.” University of Northampton Brand Manual (PDF) Government of Alberta Cornell University Brasil Telecom Cunard.
ADSVARK - Digital Publishing, édition déléguée, Brand Content, custom publishing, études, formations. Pub des nuls. Publicité. Ads. Vintage Ad Browser. Advertising Industry. Advertising/design goodness - advertising and design blog. Steve Jobs: 10 Presentation Tactics for Ad Agency New Business. Digital Agency London and Liverpool > iPhone and Android App Development, Smartphone Apps, Social Media Campaigns. Ads of the World™ | Creative Advertising Archive & Community. AD. ADVERTISING. Leo Burnett. Creative Money Advertising ~ Funniest commercials.
27 stunning visual ads for creative inspiration. The Most Raunchy Skittles Commercial You Will Ever See (NSFW) Clever Uses of Stickers in Advertising. Creative uses of stickers in advertising campaigns by various companies. Food Tray Sticker Fun stickers were placed on meal trays on-board selected Malaysia Airlines flights making the captive audience “feel” their next holiday. [link] Lay’s Ceiling Stickers Passersby in Chicago’s Jackson Tunnel were greeted with an overhead installation of potatoes breaking through the ceiling tiles, along with a clever message: “Our potatoes are grown closer than you may think.” [link] Surfboard Sticker Cool surfboard shaped floor stickers were placed on moving walkways to promote Demolicion extreme sport magazine. Ski Lift Floor Sticker While people were waiting for boarding, clever floor stickers gave them an impression of what their next vacation could be like.
Sumo Wrestler Sticker Life-sized stickers of a sumo wrestler were placed on doors in Bangkok to demonstrate that Meiji milk makes you stronger. Glow in the Dark Stickers Beer Door Handle Sticker Apple Store Window Sticker Anti Smoking Stickers. 15 Absolutely Brilliant Billboard Ads ...Really. Some of the following are great examples of outdoor advertising, specifically billboards, at their best. 1. Bic Razor Source: Say no to crack 2. The Economist Equipped with a sensor to light up when people passed underneath it Source: Cherry Flava 3. Source: Ad Freak 4. Part of the Irresistible Scent campaign, this 3D billboard has garments hanging and people climbing towards the fresh scent. 5. Yes, very creative to even be considered a billboard, but this massive 3d advertisement was placed at the Munich airport for the 2006 World Cup. Source: Jon Lee. Most creative and interesting advertisements for 2011. Campaigns. About - GeekTyrant.
Publikda - La Coctelera. Marco Creativo - Blog Agencia de Publicidad Creativa Diseño Gráfico Web Alicante Elche. Adverblog | Digital advertising and marketing: only the best ideas worldwide, since 2003. All | scaryideas.com. Excellent Ads.
The 5 Minute Guide To Cheap Startup Advertising. Consumerism & Ethics. AgencySpy - Inside Your Agency. Deep Inside. The Psychology of Consumerism. Ads of the World™ | Creative Advertising Archive & Community. Why Not Ad Retargeting? AdWords: Ad Preview and Diagnosis. Little Black Book | LBBOnline. Pub. The best anti smoking ads - Wall to Watch - StumbleUpon.
Ads. PUBLICITAT. The Ad Contrarian. 50 Ads Starring Oscar Winners. Brain Storm! Portraits from Creative Week 2012. Designing a good advert.