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Earlier this week, Digiday highlighted a post from ComScore’s Kirby Winfield listing his top myths of online advertising. It inspired us to ask other industry leaders for their top myths. Judging from the replies, it’s time to stop calling banners and clicks worthless, start questioning how new “native advertising” is, and acting like digital is going to take over from traditional media. Please add your own myths in the comments. Ian Schafer, CEO, Deep Focus @ischafer Online advertising is filled with more myths than Thor’s Kindle. But the one that’s captured my fancy recently is the myth of the Newfront.
Old-school agencies, be warned: Your clients want you to put your money where your mouth is. Pay-for-performance models have moved from throwaway lines at industry conferences to reality as marketers realize the value of tying agency compensation to bottom-line results. The new model is a hot trend, with its own buzzwords and metrics. Inevitably, it’s one that’s a bit like New Year’s resolutions: Many talk about it, but few actually follow through.
Editor’s Note: This guest post was written by Frank Barbieri, a serial entrepreneur and sometime blogger. You can follow him @frankba . I had dinner last week with a senior exec from a global advertising holding company who asked what I often get asked these days, “What’s going on with mobile advertising?” it’s a timely question as last week Apple announced they were lowering the buy-in price for iAds from $500,000 to $100,000 and increasing the publisher revenue share from 60% to 70% .
Un informe realizado por una empresa israelí, ClarityRay , titulado “ Ad-blocking, measured “ y que ha realizado seguimiento de más de cien millones de impresiones en publicaciones de todo tipo en Europa y los Estados Unidos, logra aproximar la magnitud del uso de bloqueadores de publicidad en el navegador: en media, un uso del 9.26%, que llega a ser del 17.79% en sitios de contenido tecnológico con una audiencia más sofisticada en este ámbito, del 15.58% en sitios de noticias generales, y que llega a ser de un 50% en algunos sitios específicos. Si te interesa el tema, te recomiendo que sigas este interesante hilo de discusión al respecto en Quora . Unos resultados significativamente más elevados de lo esperado: los gestores de páginas web tienden a minimizar el impacto de los bloqueadores de publicidad como AdBlock Plus y similares, y considerarlos un fenómeno prácticamente marginal.
Con los dos certámenes de premios de publicidad más importantes ya superados, les hablamos del Festival El Sol y de Cannes Lions 2012 , queremos hacer balance de todo lo que ha sucedido durante estos meses en el sector publicitario español: una caída considerable de leones en Cannes con respecto al año pasado, una gala de El Sol eterna, una polémica abrumadora sobre los plagios de algunos premios que nunca fueron devueltos… Desde MarketingDirecto.com hemos querido recoger la opinión de los profesionales del sector para tratar de averiguar qué es lo que le está pasando a la publicidad en general en España y a los certámenes de premios en particular. Éstas han sido las preguntas formuladas: 1.
Just a few years ago, legions of businesses practically tattooed themselves with the label "social media agency" so they could ink deals with brand clients looking to get on Facebook. But as the marketing landscape shifts toward cross-digital solutions and demands for big data, the term is beginning to be seen as too limiting by some. "As I start to talk to more people about the state of the quote-unquote social media agency, I vehemently deny that we are one," said Ian Schafer, CEO of Deep Focus. "That stance is probably not good for business in the short run." It wasn't terribly long ago when Schafer was growing his now 10-year-old interactive firm by successfully pitching brands like HBO on the company's prowess in creating MySpace and YouTube ads. But when it comes to social channels like Facebook and Twitter, he argues that modern agencies should know how to fit those pieces into cross-channel advertising mosaics.
Be sure to check out my brand new report, “Ten Tech Stocks for the Next Ten Years”, at 10Stocksfor10Years.com for $10. This site is not affiliated with MarketWatch. With Steve Jobs’ passing, I first want to extend prayers and condolences to his family and loved ones. I also wanted to pause for a moment to reflect on some of his and his greatest company’s greatest hits. I personally want to thank Steve Jobs and the crew at Apple for helping me in my career.
Jun 18, 2012 Below you will find a collection of creative, provocative and sometimes funny floor sticker ads that caught our eye. It’s fascinating to see the ideas ad agencies can come up with when they are not constrained by the restrictive borders of a magazine or billboard.
Ampliar foto 1882 ansiosos y un capuchón (Destilados Argentinos - MADRE - Argentina) SOL DE ORO tve Padres en slip (BGH Aire acondicionado - Del campo nazca Saatchi and Saatchi - Argentina) SOL DE ORO tve Trencitas (H2OH PepsiCo - Argentina) SOL DE ORO tve Einstein (Sony Cybershot - Del campo nazca Saatchi & Saatchi - Argentina) tve Zombies calientes del Getafe (Getafe FC - Sra Rushmore - España) SOL DE PLTA tve
When the concept of a social media "fan" emerged a few years ago, it held out the promise of enabling meaningful, one-to-one conversations between brands and consumers at unprecedented scale. But that promise has yet to be delivered. Think about it: do you know whether your fans are moms, or sports enthusiasts or country-music aficionados? Do you know which ones are "superfans" and consistently engage with your programs, and systematically use that information to increase word-of-mouth?
In light of Farrah Fawcett's death I decided to do a little research on former Farrah products, in the process, I found some PRICELESS ads from the 70's. I'm wondering how some of them would go over now.....check them out, tell me what YOU think?.... Were straight men buying this?? Who’s the poor guy crouched up at the top all uncomfortable? SAUNA PANTS- Just wrap yourself in an inner tube and lost weight! We're selling "cool" what are YOU selling?!
Publicidad y Marketing
The world's premier brand communications conference, Cannes Lions International Festival of Creativity, is well underway at its dazzling seaside location in the south of France. Perhaps due to the city's romantic charm, festival attendees have been checking in to the beach on Foursquare and documenting their morning croissants on Pinterest . But most of the Cannes Lions chatter is happening on Twitter. SEE ALSO: Cannes Lions: Ideas, People and Companies With Big Buzz Based on this infographic created by SapientNitro , the event has earned more than 56,000 Twitter mentions in its first three days. And the official @Cannes_Lions account has nearly equal the number of followers.
My World, My Way – New Ads Campaign from Allen Solly After the “I Hate Ugly” series, Ogilvy & Mather has released another ads campaign for Allen Solly. The ads masterly blend photograph with illustration to express the new theme “My world, My way”. Several characters were featured in the ads with their crazy behavior. View the details from the following pieces.
Pub des nuls
Consumerism & Ethics
50 Ads Starring Oscar Winners