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Dan doen we het zelf wel | Gameclowns | We take gaming seriously
Features - The Designer's Notebook: Triple-A Games for Women? Seriously?
6 Tips to Accelerate Word of Mouth Marketing through Social Media
Whether we admit it or not, the opinions of other people matter. Whether it’s about simple things such as which brand of laundry detergent to buy, or bigger decisions such as who to consult with on critical business matters, we’ve always taken into account the points of view of those we deem important in order to get the information we need to make the best judgement calls. This is exactly how we can define word of mouth from a marketing perspective: the passing of information, hopefully beneficial to our brand, from one to another via oral communication. The potential influential power that word of mouth has when it spreads is what marketers have always wanted to tap, so much so that giving people something to talk about has become one of the foundations of marketing and advertising. Marketing through word of mouth took a temporary backseat when mass media started to boom .Zombie Apocalypse, the Board Game | Wired Design
BRAINS! Zombies want them and Jeff Gracia has them. By day, Gracia is a software test automation engineer for Bose.Published in Health Plan Week, April 23 issue, copyright © 2012 by Atlantic Information Services, Inc. Reprinted with permission from Atlantic Information Services, Inc. If UnitedHealth Group had its way, all of its members would own a Microsoft Xbox video game system and would use it every day.
Insurers Are Plugging Into ‘Gamification,’ But Are Only Beginning to See Its Potential
Serious Games
Curt Finch is the founder and CEO of Journyx, a company that offers time-tracking and resource management software. Connect with him and Journyx on Facebook and Twitter. Highbeam Research just updated its quarterly social media index, and according to the latest data, Twitter received 55.17% of total media attention in the first quarter of 2012, widening the gap between second-placed Facebook, which fell to 41.18%. LinkedIn also dipped, registering just 2.23% overall. Naturally, every business wants a piece of the action on Twitter, but on a platform with that many eyeballs, every business better have a strategy first. From a company perspective, this initially makes sense.
4 Ways Your Business Can Avoid Being a Menace on Twitter
Game Biz
MindShift | How we will learn
This post is cross-posted on Mathias Crawford’s personal blog . A couple weeks back I was invited to participate in a fantastic discussion at SFMOMA entitled Museums as Game Board . Held in conjunction with the museum’s inspiring ArtGameLab , I was joined on the panel by GlichLab’s Sarah Brin, Ian Kizu-Blair and Sam Levigne from Situate , Tom Russotti, an experimental art/game designer who was Skyped in from somewhere in Eastern Europe, and SFMOMA’s superlative Erica Gangsei , who also served as the moderator of the panel.
Museum as Game Board – Natron Baxter Applied Gaming
Hunicke sees new online frontier at Tiny Speck
April 4, 2012 | By Leigh Alexander 2 comments More: <a href="http://adserver.adtechus.com/adlink/3.0/5242.1/2382763/0/0/ADTECH;alias=Gamasutra_Console_PC_IMU1_300x250;loc=300;key='+adkeys+';grp='+adrand+'" target="_blank"><img src="http://adserver.adtechus.com/adserv/3.0/5242.1/2382763/0/0/ADTECH;alias=Gamasutra_Console_PC_IMU1_300x250;loc=300;key='+adkeys+';grp='+adrand+'" border="0" width="0" height="0"></a>MapAttack Turns Your City Into One Huge Gameboard
Multimedia, Gamification and Serious Games Development Multimedia, as defined by Tsuhan Chen (formerly editor of the IEEE Transactions on Multimedia journal), is “ …the combination of different elements (whether medium, modality, technology, algorithm, or application) that provides a fuller experience of the effect of that combination ”. It clearly allows us to obtain highly multidisciplinary interactive virtual worlds which enable us to address any initiative. For that reason it is necessary to understand the functioning of the new organizational environments while learning to elaborate and apply methodologies that integrate Creation, Design and Engineering in any process.
Designing Memorable Experiences: Multimedia, Gamification and Serious Games Development | Summerschoolalmere.nl
A Musical Journey: Austin Wintory on Composing thatgamecompany's Masterpiece
Journey blew us away , but we weren’t just stunned by the incredible visuals and game design – thatgamecompany’s latest title easily has one of the best soundtracks on any game, with the beautiful music perfectly complementing the PSN title. To find out about the background of the music, and when we can get our hands on more, we talked to Austin Wintory, composer of Journey and flOw , as well as films like Grace and Captain Abu Raed and upcoming indie title Monaco . Hi Austin, could you start by telling us a bit about yourself and your work as a composer?I know this is not related with Jonathan Blow's game or Shoshtakovic 5th symphony. but I too want to share my view on symphonic finale of one of my favorite series. Warning: messy grammar ahead, sorry about that. Yes gentlemen, it's from Gundam Char's Counterattack. when I saw the movie for the first time I never thought that they will use that kind of music. But after listening to this music a couple of times I can say that this is a perfect rendition of what Amuro, the main character have become. When he appear for the first time in the Gundam lore he's just a young boy, neglected by his workaholic father (and a mad man later on) and disavowed by his own mother because her "little baby boy" is now a soldier and capable of killing people (Amuro shoot first, fact).
Jonathan Blow's The Witness is an Exercise in Symphonic Game Design
This week, the Smithsonian American Art Museum will launch The Art of Video Games exhibit exploring the forty-year evolution of video games. The exhibition showcases some of the industry's most artistically compelling games, as well as the gaming systems that have brought these games to life for players of all ages. The exhibit will also feature some of the most influential artists and designers of game technology, from early pioneers like David Theurer to contemporary designers like Jenova Chen. This exhibit will completely change the way many conceptualize video games; not just as a form of entertainment, but as an artistic medium with unique storytelling capabilities. Unlike a movie or painting, which is actively created by the director or artist but passively viewed by the consumer, video games are a truly interactive medium that invite hands-on participation from the audience.

