Social Media Management - Facebook. Social Media Campaigns. How Far Did Your Tweets Travel? Twitter Reach Report Results for #chemguy. 7 Key LinkedIn Stats: When to Post, What to Post & How to Improve. A quick glance at a chart of the Internet’s fastest-growing social networks reveals what you likely already knew (Instagram is growing like mad) and what might be a surprise: LinkedIn is the third-fastest-growing social network. We at the Buffer blog can vouch for LinkedIn’s growth as our blog has experienced a swell in LinkedIn referral traffic over the past year, up 4,000 percent from last year at this time.
Part of that has to do with our emphasis on updates and sharing at LinkedIn, another part has to do with the popularity of LinkedIn contributing a larger audience and more eyes to our content. Together, these factors have made LinkedIn a great source of visitors for our blog, and I’d imagine you might see a similar impact on your own site. So the question becomes: How best to take advantage of this expanding interest in LinkedIn? 1. Econsultancy reported this gap based on a two-year research study involving 2 million monthly visits to 60 corporate websites.
What this means: 2. 3. How to Export Data from the Google My Business Dashboard Insights Report. [Ed. note: The following is a guest article written for Local U by Jackson Lo of Menu.ca.] One of the biggest challenges agencies face working with small businesses is reporting. Up until now, there didn't appear to be any way for us to export our data out of Google My Business.
It's not a new feature added to the Insights section. In fact, it's as easy as copy and paste. As we all know, Insights reports on Views, Clicks, Driving Direction Requests and Phone Calls. How to export this data 1. 2. 3. 4. 5. From here, you'll be able to keep an archive of your client's data and create your own reporting graphs. Organizing the data For this specific example, I'll show you how you can quickly group your Views data by months. 1. 2. Note: In this example, I only have two full months of data: October and November. I've attached an example here for you to download. End result: We noticed both Views and Clicks have declined over the months -- i.e., not a pretty report to submit to a client. Blog.hootsuite. It’s a predictable pattern: a social network emerges, eager users sign up and love it, brands see an opportunity and sign up as well, then people complain about brands ruining said social network.
This narrative is still a common one, despite the fact that most people expect brands to be on social media, for everything from customer service to contests to commercials. So what is it about the way some brands behave on social that people resent? We asked our Twitter followers that question, and the answer largely comes down to two critical mistakes that too many brands continue to make: Focusing too much on themselves, and trying too hard to act like the cool kid in the room. Too much focus on self-promotion over engagement Of all answers provided by our Twitter followers, this was the most common. Social media has the power to unite you and your consumers for personal interactions. On top of that, on social media only the best content survives.
First, stick to your brand voice. Instagram Web viewer online - Pikore. Social Media Community Guidelines. Welcome to our community! We welcome the opportunity to hear from you and would like to share some basic “Rules of Engagement” that will allow each participant to gain from our social media communities. We’ll do our best to talk candidly about the topics that are important to you, listen to your feedback, answer your questions, and be transparent about sharing information. We’ll provide our perspective, but we also deeply value and encourage your participation.
We are glad you’re here. We don’t want to censor content, but we may have to remove your comments from our social media pages for a few reasons, including: If your comment discusses a product (ours or someone else’s) While we do not endorse any users’ comments other than our own, we still have to be mindful of the important regulations that govern our industry. Your comment references a side effect, adverse event or product complaint If your comment offers or discusses medical advice Other considerations:
5 Secrets Every Social Media Manager Knows About Their Brand. You could argue that nobody is more intimately linked to your brand than your social media manager. We’re on the front lines of the good and the bad, as we watch brand-to-customer interactions unfold in front of our very eyes. It doesn’t take long until you’ve assembled a dossier on your brand. Not much gets past a brand’s audience, which means nothing gets by a social media manager. What little-known-facts does your social media manager know about your brand? #1) How Sophisticated Your Audience Is Nobody knows your audience better than a social media manager.
A good social media manager knows these audience characteristics innately, which makes him or her a great resource for planning marketing campaigns, even ones outside the purview of social. . #2) How People Talk About Your Brand (And Your Competitors) Social media managers might not have the best insight into who your sales team is losing deals to…but they do know who holds the power of influence on social. #4) What’s Next. Facebook Might Drive More Traffic than Google: Should You Care? Facebook and Google are in a constant tug-of-war for publishers’ affection. Even if you’re not with a publishing company, as a social marketer, this is a battle you want to pay attention to. Understanding the ebbs and flows between the two largest content discovery mechanisms can mean the difference between success or failure as a marketer.
New research from Parse.ly, an analytics company that works exclusively with major digital publishers, found that among top publishers in Parse.ly’s network, Facebook is now driving more referral traffic than Google. New research from Parse.ly suggests that Facebook now drives more traffic for digital publishers than Google. This shift can easily be overlooked because, in many companies, social media and SEO are owned by different stakeholders, and often on separate teams, but these channels are often the two biggest traffic sources for websites.
Facebook and Google the top referring sources for major publishers. Identifying Relevant Social Traffic 1. Support and Help - Hootsuite. Verify a local business on Google - Google My Business Help. Accédez à Google My Business sur votre ordinateur. Dans l'angle supérieur droit, cliquez sur Se connecter. Connectez-vous à votre compte Google ou créez-en un. Cliquez ensuite sur Suivant. Inscrivez-vous avec une adresse e-mail appartenant au domaine de votre établissement, ce compte étant destiné à votre chaîne. Saisissez le nom de votre établissement ou de votre chaîne. Remarque : Si vous voyez une page qui indique "Cette fiche a déjà été revendiquée", cliquez sur Demander l'accès. Vous pouvez ajouter votre établissement via Google Maps sur votre ordinateur en recherchant un lieu, en faisant un clic droit sur un point de la carte ou en passant par le menu.
Sur votre ordinateur, accédez à Google Maps. Le pixel d’audience personnalisée mis à niveau | Pages d’aide de Facebook. How to use the Facebook Ad Conversion Pixel to Track Ecommerce Checkouts. Are you an eCommerce business struggling to drive traffic to your website? Are you using Facebook advertising but unsure if your efforts and money are resulting in real revenue? You need to be using Facebook Conversion Tracking. This article will discuss the benefits of Facebook Conversion Tracking for eCommerce businesses and how to use it. I’ll define all the terms you need to know and tell you exactly what Conversion Tracking is and why it’s crucial for your business. Then I’ll give you step by step instructions on how you can create and place a Conversion Tracking Pixel with Facebook Power Editor (it’s easier than you might think).
And hey, if all this sounds too complicated for you, check out our Facebook Ads Tool. Tweetable Tracking Takeaways: (Click to Tweet) First, let’s define some terms: Conversion: A conversion is an action that a person takes on your website such as checking out, registering, adding an item to the shopping cart or viewing a particular page. And one more: 1. 2. 3. How Much Are Social Media Followers Worth? - Integrated Advertising and Marketing Agency | re:group inc.
Are you on Instagram, Vine or Twitter? How many followers do you have? As more and more people develop their personal brands on social media, advertisers and marketers are looking for ways to work with social influencers in order to distribute brand and campaign messaging. But this type of partnership comes at a price.
Marketplace Reporter, Tracey Samuelson, interviewed a couple popular social media users to find out just what this financial arrangement looks like. Tamara Peterson, better known as _tamarapeterson on Instagram, is famous for her New York cityscapes and creative photos. She has a large and engaged community of over 70,000 followers who regularly like and comment on her feed. Local TV Reporter Sara Hopkins, a.k.a. For Coke, I’m doing two Vines and I think one Instagram post, and it’s about $2,800. Tamara and Sara are just two of many influential social personalities that have transformed social media from a hobby into supplemental income.
How to calculate the value of a social media fan/follower | Tracy Sestili. Marketing & Advertising Solutions on LinkedIn | LinkedIn. Ads: Targeted Self-Service Ads. 30 Tips to Improve Your Social Media Marketing | Kim Garst. Create a Picture-Perfect Instagram Presence With the 12 Best Instagram Tools for Business. Instagram has no match among photo-sharing social networks, which is why businesses are eager to include it in their social media strategies. It’s taken the network five years since its official launch to begin rolling out advertising, due to the developers’ long-standing goal to make the integration of advertising content into normal browsing experience as seamless and natural as possible. For businesses, this means that in order to find success on Instagram, they must first get to know the network and its users on their own terms. In the past, we have covered essential Instagram elements such as filters, hashtags, and captions; but few Instagram pros manage their presence on the network without some help from hardware and software tools specifically designed for photo sharing.
Whether you’re just getting started with Instagram or need a boost to your follower count, we’ve picked the best Instagram tools to help you manage your photos. 12 Best Instagram Tools for Business 1. 2. 3. 4. #i. “Hey, pay attention to us! No…wait, you’re not buying our product. Um…how about YOU?” Does this confusion remind you a bit of seeking out your audience on social?
It’s tricky. Location, gender, favorite network, hottest hashtag, other hobbies, following your competitors — what’s the magic formula for your ideal fan? Social Campaign Checklist Well, you know what all we Data Geeks from Dataville are going to say: Bust out the analysis! Here are five, must-use analyses that will get you moving in the right direction quickly. Twitter Profile Keyword Analysis Why: There are already people following you. Your job is to look for patterns. How To: You can download information about your followers from Twitter into Excel and find sort, organize, and tally up words. This chart from the Simply Measured Twitter Audience Analysis shows the most common keywords in Twitter bios of followers for a brand. Competitors’ Followers’ Keywords Why: You want people to buy your product, not your competitors’. Which Stats Matter: A Definitive Guide to Social Media Metrics. Among the many superpowers I wish I had, one that would be quite useful is the ability to understand social media metrics.
I know enough to get by, and I love learning the new techniques to get more from these numbers—and to make sure I’m seeking the right numbers in the first place. In an effort to understand the little bits I can, I’ve done some research into all the many different social media stats you might track and which ones are worthwhile. Wouldn’t you know it, social media stats aren’t just as simple as looking at the right numbers! There’s a difference between knowing what the stats mean and knowing which stats are meaningful.
With that in mind, I’d love to share with you some of the stats we value greatly here at Buffer and the reasons why, as well as some new social media metrics we’re excited to try. Why it’s important to know what you’re tracking What are you hoping to get from your social media marketing? That’s question No. 1 as you consider which stats to track. P.S. BuzzFeed Just Cracked the Code on How Social Content Spreads, and It's a Big Deal. For a while now, BuzzFeed has been the envy of the publishing world for its ability to crunch data and figure out how to create content that’s perfectly constructed to spread through the social web. Even The New York Times couldn’t help but gush over BuzzFeed’s analytic prowess in last year’s leaked innovation report.
Like a disturbingly optimistic version of Batman, the company always seem to have another advanced technological tool in its belt that makes for a unfair fight with any rivals. On Monday, they revealed they’ve gotten their hands on the Batmobile. In a BuzzFeed Tech blog post, publisher Dao Nguyen and data-genius twins Adam and Andrew Kelleher introduced Pound, a new proprietary technology that promises to drastically change the way everyone understands how content spreads through the web. Pound stands for Process for Optimizing and Understanding Network Diffusion, which sounds terrifyingly complex.
Image via BuzzFeed, by Adam Kelleher Gif via BuzzFeed, by Adam Kelleher. ?mkt_tok=3RkMMJWWfF9wsRojv6zPZKXonjHpfsX54u4vXKS+lMI/0ER3fOvrPUfGjI4HRcFmI+SLDwEYGJlv6SgFQrDEMal41bgNWRM=#i. Whether your brand is new to Instagram, or you’re a seasoned pro, there are a few hacks that can help you use data to optimize your content and take advantage of the high engagement that brands often enjoy on the platform. Instagram Social Marketing Strategy Kit So, how can you become an Instagram all-star? Check out the best practices below and let us know if you have any other tips to share! # 1 – Know Your Goals This is my very own social analytics mantra.
Everyday, customers ask me, “What does good look like for my brand?” A table like the one above can be used to capture channel-specific benchmarks on a regular basis. Set baselines for current engagement rates or hashtag use and use them to create the goals for your efforts on Instagram. #2 – Optimize, Optimize, Optimize Gone are the days of posting the same content across all of your social media accounts.
One of the best parts about having access to comprehensive data is the ability to test things out and see what changes. The Science of Social Timing Part 1: Facebook and Twitter Social Networks. It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure. Use the following data to learn when your audience is most likely to tune in. Be sure to check in with us next week when we discuss timing & email marketing.
Data courtesy of Dan Zarrella (@danzarrella) and HubSpot. Content available as a webinar by Dan Zarrella here. View an enlarged version of this Infographic » Click here to download a .pdf version of this infographic. View the other Science of Social Timing Infographics Facts and Stats to Tweet: 5PM Eastern Time is the best time to tweet. »tweet«The best tweeting frequency is 1 to 4 tweets per hour. »tweet«Saturday is the best day to share content on Facebook. »tweet«Noon Eastern Time is the best time of the day to share content on Facebook. »tweet«The best sharing frequency on Facebook is .5 posts per day. »tweet« How KISSmetrics Can Help. 7-Step Social Media Marketing Strategy. A 3-Step Process to Measuring Social Media ROI.
Welcome to Forbes. Behind the scenes: A/B testing part 3: Finalé by Jamie of Basecamp. Always Up-To-Date Social Media Image Sizes. The Life of a Social Media Manager: How to Spend Time on Social Media. Compare HubSpot vs Pardot Marketing Automation | TrustRadius. What is Inbound Marketing? Self-Promotion and Social Media: The Case for Promoting Your Content.
How to Create and Schedule a Social Media Content Plan. The Complete Beginner's Guide to Social Media Benchmarks. How Twitter, Pinterest, and Instagram Are Enabling Marketers to Sell Smarter | Simply Measured. The Case for Realigning the Role of Social Media | Simply Measured. A/B Test Calculator | Optimize Website | Be Statistically Significant. 550+ Royalty-Free Stock Photos You Can Download Now. Survey Software Tool for Free Professional Research | SurveyMonkey. SocialMedia-Q_A_Daniel_Gallant.pdf. Social Media Surveys and Questionnaires | SurveyMonkey. New_client_questionnaire.pdf. 50 Questions To Determine Social Media Marketing Success. 15 Questions for Social Media Marketing and Measurement Success. Social Media Management Questionnaire. Social Media Questionnaire | Gecko.
25 Questions to Help Define Your Social Media Strategy. The Life of a Social Media Manager: How to Spend Time on Social Media. 5 Questions a Social Media Consultant Should Ask a Client. Social Media Questionnaire. Social Media Management Questionnaire. Six Ways to Grow a LinkedIn Group, Tips From the Pros Social Media Examiner. 6 Social Media Templates to Save You Hours of Work. Quick Sprout — I'm Kind of a Big Deal. BuzzSumo: Find the Most Shared Content and Key Influencers. How To Create A Social Media Marketing Plan In 6 Steps. A 6-Step Guide To Tracking Social Media In Google Analytics. How To Measure Social Media ROI For Your Business. Are You Following the Social Media Rule of Thirds? 29 Social Media Tools Recommended by the Pros.
14 Social Media Tools Used by Marketing Pros Social Media Examiner. Social Media Marketing Software. Social Media Consulting and Social Media Strategy | Convince and Convert: Social Media Strategy and Content Marketing Strategy. 14 Social Media Tools Used by Marketing Pros. Mention | Real-time media monitoring application.
Pricing - Mention. The Buffer Blog Report, March 2014: 717,070 Uniques; 20,256 Email Subscribers - Open. True Social Metrics: Social media analytics. Convince & Convert Digital Marketing Advisors. Social Media Dashboards | Dashboard Examples. Klipfolio - Your Online Business Dashboard Platform. Ducksboard | Real time web dashboard for all your metrics - Ducksboard. Which Stats Matter: A Definitive Guide to Social Media Metrics. Welcome to Forbes. Help.linkedin. How To Set Measurable Goals for Your Social Media Marketing. How to Run Social Media Campaigns That Actually Convert.
Flevy. Increase traffic and conversions with the new Website Card. Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century | Anfernee Chansamooth. Sponsored-Updates-User-Guide-July-2013. 15 LinkedIn Marketing Hacks to Grow Your Business. Marketing Solutions to Reach Professionals | LinkedIn Marketing Solutions. Help.linkedin. Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century | Anfernee Chansamooth. Simplymeasured. Simplymeasured. Instagram Unveils Clickable Content and Carousel Ads: What This Means to Marketers | Simply Measured.
Instagram for Small Business. Take the #CCPhotoADay Instagram Challenge! Simplymeasured. About Seen. A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media. Five Viral Loop Strategies To Drive Growth. 9 Common Social Media Marketing Mistakes. HubSpot | Inbound Marketing & Sales Software.