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14 Social Media Tools Used by Marketing Pros : Social Media Examiner

14 Social Media Tools Used by Marketing Pros : Social Media Examiner
Are you looking for social media tools to get more out of your marketing? Are you wondering what tools marketing pros are using successfully? We asked fourteen well-known marketers to share the latest social media tools they’ve been using. Discover how you can use these tools to help you to get more out of your social media marketing. #1: Mention Todd Wheatland Mention was developed as a user-friendly replacement for Google Alerts. As well as being an absolute joy to use, it captures so many more, ahem, ‘mentions’ online than any other platform I’ve used that it’s become my #1 go-to social mention reference tool. There are many clever things behind the way Mention is set up. Mention provides clean and simple functionality. Apart from doing a fantastic job of identifying online mentions, some of my favorite features are: You can see how many online mentions you have in the left-hand column. Todd Wheatland, head of thought leadership at Kelly Services. #2: Addvocate Jay Baer #3: Swayy Jamie Turner 1.

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List & Explanation of the Five Kinds of Audiences in Business Communication Business communication includes written and oral presentations to stakeholders, such as employees, customers and investors. Successful communication involves tailoring the message so that it meets the interests, objectives and requirements of the audience. The five kinds of audiences in business communication are the initial audience members, gatekeepers, primary and secondary audience members, and watchdogs. Initial The initial audience members are the first to hear or read a business communication message before forwarding it or repeating it to others. Managers who assign communication message tasks also are initial audience members.

Marketing Tools: 29 Powerful Tools for a Social Media Marketer Do you find that you are using more and more marketing tools and you need more knowledge of technology in marketing than ever before? The demands on us to market our products and services using social media is constantly increasing and the technology/tools required to support this is also increasing. We start early morning and we finish late at night. How many of you check your Twitter or Facebook account last thing in the evening and first thing in the morning? In a recent report by IDC 80% of Smartphone users check their phone within 15 minutes of waking up. 50 Top Tools for Social Media Monitoring, Analytics, and Management Use these platforms to manage, measure, and analyze your social media marketing initiatives. To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. There are countless tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts.

Which Stats Matter: A Definitive Guide to Social Media Metrics Among the many superpowers I wish I had, one that would be quite useful is the ability to understand social media metrics. I know enough to get by, and I love learning the new techniques to get more from these numbers—and to make sure I’m seeking the right numbers in the first place. In an effort to understand the little bits I can, I’ve done some research into all the many different social media stats you might track and which ones are worthwhile. Wouldn’t you know it, social media stats aren’t just as simple as looking at the right numbers! There’s a difference between knowing what the stats mean and knowing which stats are meaningful.

What is Social Media Engagement and Why it Matters for your Business A common objection that businesses have to social media marketing is that there is no way to measure the impact of social media marketing. Or that they don’t understand the value of social media engagement and how it affects their business. In this blog post, I’ll provide insight on what social media engagement is and why it matters to your business.

3 Spot-On Social Media Campaigns Every Brand Can Learn From Creating a killer social media campaign isn't about the support of a great brand or having the right assets. It's about striking the delicate balance of perfect timing, relevant messaging and the right audience. While everyone and his mother — and grandmother — is now a Facebook power user and a Twitter addict, hardly anyone understands how to brew up the secret sauce to a great campaign that catches the eyes of the masses. These three social media campaigns — and the finalists for the Mashies' Best Social Media Campaign award — have accomplished just that. While all three of these campaigns, listed below, demonstrated an incredible ability to move people, there can only be one winner, which will be announced on Oct. 10 at the Mashies award ceremony at New York's Altman Building.

10 Top Google Plus Tools for Digital Marketers Google+ is the love child of search and social. When Google realized that Facebook wasn’t an aberration, anomaly or an afterthought it made its move. It created a social network that glued all its online assets together, collected social data and added social signals to its search algorithms. That glue cost them over half a billion dollars to design and develop. Google+ emerged from the Google lab womb with serious intentions. Self-Promotion and Social Media: The Case for Promoting Your Content If you’ve been to any of Buffer’s social media accounts recently (take Twitter, for instance), you may have noticed that the lion’s share of stories we share come from us. We tweet our own stuff. We toot our own horn.

What is Social Amplification for Digital Marketing? Over the past few months, we have been exploring the various components of a digital content marketing strategy through multiple blog series. We first reviewed how to identify digital conversations and create smarter content. We then took a look at the various types of digital content and content distribution strategies for each. Today we’re kicking off the newest series; Using Social Amplification to Get Your Brand Heard. In this series, we’re going to look at how to extend the lifespan on your digital content and distribution strategy by leveraging social amplification and influencers.

How Vine, Twitter's New Video-Sharing App, Can Help Your Organization Here at Social Driver we love technology and exploring the latest trends and how they could be used to benefit our customers. To make sure we’re keeping up with the latest technology, our company meets every Tuesday to talk about “Hot Topics.” The most recent tech trend to catch our eye is Vine. Vine is a new app that allows iPhone users (sorry Droid lovers) to turn photos into short videos and share with their friends.