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14 Social Media Tools Used by Marketing Pros

14 Social Media Tools Used by Marketing Pros
Are you looking for social media tools to get more out of your marketing? Are you wondering what tools marketing pros are using successfully? We asked fourteen well-known marketers to share the latest social media tools they’ve been using. Discover how you can use these tools to help you to get more out of your social media marketing. #1: Mention Todd Wheatland Mention was developed as a user-friendly replacement for Google Alerts. As well as being an absolute joy to use, it captures so many more, ahem, ‘mentions’ online than any other platform I’ve used that it’s become my #1 go-to social mention reference tool. There are many clever things behind the way Mention is set up. Mention provides clean and simple functionality. Apart from doing a fantastic job of identifying online mentions, some of my favorite features are: You can see how many online mentions you have in the left-hand column. Todd Wheatland, head of thought leadership at Kelly Services. #2: Addvocate Jay Baer #3: Swayy Jamie Turner 1.

3 Mobile Tools to Improve Your Social Media Marketing Have you figured out how to engage on-the-go prospects and customers? Is more of your audience interacting with your business from their mobile phones? If you want to enhance your mobile marketing, then keep reading. I’ll show you three awesome tools that make mobile marketing easier. Why Mobile? Mobile is no longer something you can afford to ignore. As customers’ adoption of mobile grows, you need to find ways to leverage mobile marketing tools to optimize their experience, no matter what device they’re on. Whether you’ve already been experimenting with mobile marketing or are just getting started, the right tools help increase leads, engagement and sales. In this article, I highlight three tools that offer easy ways to mobilize your social media marketing strategy. #1: Send SMS (Text) and Video Messaging With Mogreet Express One of the most powerful mobile marketing channels available today is SMS or short message service, which is also known as text message marketing. “Become a Mobile VIP.

50 Top Tools for Social Media Monitoring, Analytics, and Management Use these platforms to manage, measure, and analyze your social media marketing initiatives. To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Determining which tools are right for you requires a clear definition of your objectives. Connect: Authored by: Pam Dyer I direct marketing initiatives at SolutionsIQ, a leading Agile services provider. See complete profile

Get hired as a freelancer even without training and experience How to Promote Your Blog | 10-Step Blog Promotion Cheat Sheet The web is flooded with blogs that manage to flourish while consistently publishing less than mediocre content. You know what their secret is? Stellar blog promotion. If you know how to promote your blog, your brand, your posts, website traffic won’t be an issue. Of course, traffic conversion is a different story. The following are the exact steps I take to promote every single one of my posts, and you should consider taking to promote YOUR blog. Yes, I do it manually and, since I don’t currently have an assistant, I do it all myself – because promoting your blog is THAT important. Some of the steps below won’t necessarily get you the immediate traffic you crave for, but they will influence your long-term brand building without you even knowing it. Just because you can’t see it, feel it, or touch it, it doesn’t mean it’s not worth doing, right? Right-click on the image to save it to your desktop to use to promote all your future (and past) blog posts. Promote Your Blog: The Groundwork 1. 2. 1.

10 Top Google Plus Tools for Digital Marketers Google+ is the love child of search and social. When Google realized that Facebook wasn’t an aberration, anomaly or an afterthought it made its move. It created a social network that glued all its online assets together, collected social data and added social signals to its search algorithms. To stop Facebook having all the fun, fame and fortune. It collected demographic data that would allow them to target users with search ads that were user relevant. It’s the synergy of social networks and search engines that makes users salivate with information that informs and inspires them. Google+ is about data To create a Google plus account you needed to tell them your age, location, email account and other data that revealed your likes and dislikes. Nothing is for free. Social networks need a supporting ecosystem Social media has grown rapidly because the online global community has provided the audience, the tools and the ecosystem that feeds the social media beast. #1. #2. #3. #4. #5. #6. #7.

Facebook News Feed Updates, How Marketers Should Respond to Story Bump Are you wondering how to respond to the Facebook news feed changes? Have you figured out how Story Bump can help your content remain top of mind with Facebook fans? If you want to understand how these Facebook changes will impact your marketing, this article is for you. Keep reading to discover how to take advantage of Story Bump. What is Story Bump? Facebook announced that they’ve tweaked their algorithm known as EdgeRank to allow stories that are getting more engagement (more likes, comments and shares) to be bumped up in the news feed. The change is called Story Bumping and has already rolled out to 99% of desktop users and is still being tweaked for mobile users. For example, say you log into Facebook and scroll through your news feed to view 50 posts. Stories can get bumped up higher depending on several factors. The Story Bump is good news for Facebook marketers for several reasons. #1: Not Everyone Sees Every Post in Their News Feed #2: Story Bumping Helps the Shelf Life of Your Posts

13 Ethical Ways to Increase Your Site's Search Traffic If you have a product you're really proud of, it should speak for itself. But when it comes down to it, you still need to get customers on your website in the first place — especially if you're running an e-commerce operation. We asked a panel of 13 successful entrepreneurs to share their best advice for generating high-quality, organic search traffic to their business websites. 1. If you are a new site, it can be difficult to go after popular keywords right away. - Lawrence Watkins, Great Black Speakers 2. The longer you are in business and producing quality online content, the more likely you are to pop up in search results for all related keywords. - Alexandra Levit, Inspiration at Work 3. There are three main ingredients to a successfully optimized web page or article: your meta title, description and keywords. - Nathalie Lussier, The Website Checkup Tool 4. Keyword-embedded links are the foundation of off-page search engine optimization. - Christopher Kelly, Convene 5. 6. 7. 8. 9. 10.

How to Convert Blog Post into PDF | Understanding the Pareto principle is no rocket science, if you think about it. “For many events, roughly 80% of the effects come from 20% of the causes.” In other words, most of the things we do on a daily basis to move our business forward don’t actually make an iota of a difference. So why aren’t we focusing on the causes that DO bring about 80% of the desired effects? Hey, I am no psychologist. However, I’d like to share with you a quick traffic hack I learned not too long ago that will increase your traffic, build links, AND create an appearance of “being everywhere“. All using what you already have: your existing blog content. How to Convert a Blog Post into a PDF The underlying principle here is getting the biggest bang for your buck, i.e. milking every post you spend blood, sweat, and tears writing, for all the traffic it can possibly get. Just like we talked about in my Content Marketing Leverage System: How to Multiply Your Reach post. [wpsharely] [/wpsharely] Me too! Fine, you win.

State of Social Media Advertising A New Way for Bloggers to Make a Living #BeLikeMike To this day, Air Jordans are the highest selling sneaker Nike has ever produced. When we started Triberr two and a half years ago, we had a simple mission. To solve big problems for little bloggers. The biggest problem for most bloggers was getting eyeballs on their content. But eyeballs are not the last mile. The last mile is enabling bloggers to make a living doing what they love. Today, we are announcing the roll out of the brand new way for bloggers to make a living. Michael Jordan for Nike Having a celebrity endorsement is a tremendously effective way of promotion. Watch this video of Dan Cristo, Triberr co-founder, talk about bloggers as celebrities. Having Michael Jordan represent a brand like Nike is a no brainer. There is only one Michael Jordan to go around, andMost brands can’t afford a Michael Jordan So, most brands would be happy to hire a minor celebrity, and they do. Bloggers Are Influencers As bloggers, we work hard to build an audience. …I could go on and on. The Time Is NOW!