7 A/B Testing Resources for Startups and Solo Developers This post originally appeared on Dyn.com, a world leader in managed DNS, powering the best brands on the web including Gowalla, Mashable, Twitter, Wikia and more. Follow @DynInc on Twitter. If you need a simple, inexpensive way to figure out what's going to make your website's users click on that big, red button, you've come to the right place. A/B testing is one of the easiest ways to figure out whether one specific variable of your website is working. Rapportive Leverage Sales Navigator insights anytime you send an email. View rich LinkedIn profile data for your contacts directly in Gmail, and use that knowledge when you reach out next. This Chrome extension is available in two flavors, “Lite” for free LinkedIn members and “Premium” for LinkedIn Sales Navigator subscribers. Sales Navigator Lite for Gmail will let you
Localytics Adds Features To Complete The Picture For Mobile App Developers And Marketers Boston-based Localytics is fleshing out its mobile app analytics and marketing platform in a major way today with a variety of new features to help not just with customer acquisition, but also with monitoring and maintaining customer relationships over the lifetime of an app. The three big new areas Localytics now addresses with its platform are Lifetime Value Tracking, Customer Acquisition Management and Real-Time Funnel Management, all of which serve to help determine long-term engagement value. Localytics is introducing these new features based on the theory that most marketers spend all their time and money on the front end of the sales cycle, getting people to download the app, and then aren’t really concerned about whether that person will become a quality user over the long term. This isn’t just good for companies, Localytics argues, but ultimately benefits the consumer, too, since it enables developers to create a better app experience that’s more likely to meet a user’s needs.
Top 10 Free Tools for Monitoring Your Brand's Reputation Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog. Brand monitoring has become an essential task for any individual or corporation. Years ago, when people talked about our brands, it was behind our backs and we almost never found out about it.
App Infrastructure Startup Buddy.com Gets Into The Analytics Business Buddy.com today announced a mobile analytics service that’s supposed to give publishers and brands a better sense of who’s actually using their apps and how they’re using them. There’s plenty of competition on this front — Andreessen Horowitz-backed Mixpanel, for example, has increasingly become a mobile analytics company, and it makes a big deal out of not focusing on “bullshit metrics” like downloads. Buddy CEO and co-founder David McLauchlan was similarly dismissive of using downloads as a meaningful way to measure app engagement.
What Would Seth Godin Do Seth Godin advocates using cookies to distinguish between new and returning visitors to your site: "One opportunity that's underused is the idea of using cookies to treat returning visitors differently than newbies. It's more work at first, but it can offer two experiences to two different sorts of people." (Source: In the Middle, Starting) I built this WordPress plugin to implement Seth Godin's idea. It reduces the "work at first" to almost nothing. Fathom Mobile Command Center Set alert thresholds for proactive notifications Integrated and comprehensive app performance alerting Why it matters: Be proactively identified about issues. Identify issues before they affect end-user experience.
AdEspresso - Simple, Powerful Facebook Ads Manager If you're serious about making your Facebook ads work, you have to use Adespresso. It has made my life much easier and my campaigns more effective.Emeric Ernoult, AgoraPulse AdEspresso seriously takes Facebook ads to the next level! I'm only using one feature, and it's doubling ROI/cutting spend in half. Whoa.Theo, Cart Smart I'm testing AdEspresso and I absolutely love it! I'd recommend this tool to every marketer that wishes to become the new King of FacebookMariano Favia We super impressed with Facebook Ads Compass by AdEspresso which is a Free Report & Benchmarking tool.Trued Social