Social Media Marketing Software

Which Stats Matter: A Definitive Guide to Social Media Metrics Among the many superpowers I wish I had, one that would be quite useful is the ability to understand social media metrics. I know enough to get by, and I love learning the new techniques to get more from these numbers—and to make sure I’m seeking the right numbers in the first place. In an effort to understand the little bits I can, I’ve done some research into all the many different social media stats you might track and which ones are worthwhile. Wouldn’t you know it, social media stats aren’t just as simple as looking at the right numbers! There’s a difference between knowing what the stats mean and knowing which stats are meaningful. With that in mind, I’d love to share with you some of the stats we value greatly here at Buffer and the reasons why, as well as some new social media metrics we’re excited to try.

5 Ways Social Media Has Changed Marketing Campaigns "Social media engagement." It’s a phrase that generates a lot of buzz, but what does it actually mean? And, more importantly, why does it matter to companies that are integrating social media into their PR and marketing strategies? We turned to some of the leading communication experts to discover the importance of sparking online engagement and how this new focus has forced PR, marketing and advertising campaigns to evolve.

What Is Tag Management? On October 1st, Google announced Google Tag Manager, a free tool for managing marketing and tracking tags on your site. I've sensed a lot of confusion around its launch, so I'd like to discuss what tag management is and why it's so powerful. There are a number of companies that have been providing tag management software as a paid service for years (I'm sure they're wild about Google making it free). I won't discuss the pros and cons of different tag management software offerings, rather, just the concept in general, and some directly actionable tips using Google's service. Sign Up Twitter spam is a drag. What if you could know for sure that your followers are truly human, and not some bot? TrueTwit is designed to help you: Verify people from robots Avoid Twitter spam Save time managing your followers There are two versions: TrueTwit Premium TrueTwit Premium builds on the follower management in TrueTwit Basic by doing an in-depth, automated analysis of your followers and their tweets, and has the following features: No direct messaging of new followers. Access to our Follower Analysis page which summarizes the status of your followers. Free 30-day, no obligation trial.

The Life of a Social Media Manager: How to Spend Time on Social Media You spend part—maybe all—of your day on social media, hopping from network to network, checking analytics, planning ahead, and performing the sundry tasks of a social media manager job. Would it help to know that you’re not alone with keeping such a varied schedule? That your time on social media is shared by others? I was curious for myself whether my social media marketing manager workload and workflow were similar to someone else’s. Do we perform the same tasks? Do we create similar content?

How to scale your Social Marketing Strategy - Vicbarrera I "attended" to a webinar by Jeremiah Owyang as part of Social Media Success summit . I have been following Jeremiah a few years and it is always a pleasure to read or as in this case to listen to his clever analysis. I found his keynote interesting and I would like to share with you some of his thoughts and my reflections. I would appreciate if you share your thoughts with me. Podcasts - PharmaVOICE : PharmaVOICE Thought Leader: Heather Gartman, Managing Director, inVentiv Health Public Relations Group Washington, D.C. operations June 1, 2015 Introducing Fast Follow, and other SMS tips We’ve always been big fans of trusty SMS messaging. In fact, sending a text was originally the only way users could tweet. This is why Tweets are 140 characters — they need to fit into a text message. We value SMS because it’s simple, instant and universal.

Behind the scenes: A/B testing part 3: Finalé by Jamie of Basecamp I was an A/B test skeptic. Maybe we don’t want to be second-guessed. Maybe we don’t want to cater to the lowest common denominator. Designers are taught—explicitly and implicitly—to follow certain visual rules and the final design will work great.

Case Study: How IBM Uncovers “Millions of Dollars” Worth of Sales Leads with Social Media – The eMarketer Blog How successful can a B2B business be using social media? Fairly successful, at least in the case of IBM. We recently chatted with Ed Linde II, whose team is responsible for building Web assets to support the IBM.com sales channel and organic Web visitors, about IBM’s social media efforts and successes.

The Duct Tape Marketing Podcast Podcast: Play in new window | Download Marketing Podcast with Kate Kendall Running a thriving business, with or without employees has become so much easier today. You have at your fingertips, through the use of marketplaces and technology, access to the greatest talent available in the world. You can hire that talent virtually or rent that talent by the hour to get that very specific request filled. The Producer Model as I’ve taken to calling it (h/t to Brian Clark) allows anyone with a game plan and some hustle to assemble teams of talent to take on much larger projects and competitors while staying nimble enough to pivot towards the next promising opportunity.

A 3-Step Process to Measuring Social Media ROI With social media spending accounting for 13.2 percent of marketing budgets in 2014, how many of us really, truly know what we’re getting out of it? Some quantify social media success in terms of fans, followers, likes, shares, retweets or repins. Others look at referral traffic from social media platforms. Yet others consider purchases made from social media referrals. The fundamental problem with social media marketing is there is no common yardstick by which one can measure brand outcomes across all social platforms simultaneously. The Era of Location-as-Platform Has Arrived The mobile location "check-in" is fast becoming the hot new status message type online. It was only a matter of time until "where you are" became a platform to build added value on top of just like "who you know" has on social networking sites like Facebook. Canadian newspaper chain Metro announced today that it has launched a deal with location-based social network Foursquare that will deliver location-specific editorial content from the paper's website to users' phones when they check-in near a spot Metro has written about before.

YouTube discontinues branding intros - Fullscreen Creators! It was only last year that YouTube debuted branding intros—a new feature that allowed you to tack on three-second intros at the beginning of your videos. Many creators have used these intros to brand their videos, remind their viewers to like and subscribe, and announce new projects they’re launching. However, YouTube has recently posted an alert saying that they’re discontinuing the branding intros feature at the end of March. What this means for you