Fast Track Your Health Coaching Business – How to Use Content to Boost Your Marketing - sLideB3rRy. 6 Common Mistakes Health Coaches Make with their Facebook Pages (and how to fix them) - sLideB3rRy. "Disconnect": From Talkies to Texties. 5 Easy Tips for Improving Your Blog and Website Traffic. With websites and blogs becoming an essential element of business growth, you may have heard of the often misunderstood term “SEO” or search engine optimization.
It needs to be considered as a long term and ongoing marketing strategy for most businesses that have entered the online universe. It is a strategy that if planned and implemented well, will place your website on the first page of a Google search. Before we begin, I thought it might be a good idea to clearly eradicate common misconceptions around search engine optimisation. How and Why to Drive Employee Adoption of Social Media. Many organizations still struggle to identify how to participate in social media. While a social media competitive analysis can help, it will not expose both the internal and external benefits for the entire organization. A social media manager may be all you need to create and execute marketing programs.
But can one person change the way your entire organization does business? Of course not. And this is exactly why it's critical to train every employee to understand this powerful tool while working in our highly connected economy. 8 Reasons Listly Lists Are SEO Machines. In response to the question Here are the traffic charts for four sample lists over a 6-9-12 month period.
Traffic rising over time is not the norm for typical static content, but it’s refreshingly different for Listly lists. Google: LinkedIn: 9 Mistakes You're Making. Lots of articles describe how to create a more marketable LinkedIn profile, how to find the right groups to join, how to choose the best profile photo... I should know, I've written about that. Oh, and that. Yep, and that too. Since most people understand the value of taking those steps, let's go deeper. Twitter Etiquette: 24 Guidelines to Tweet By. Facebook Versus Twitter Marketing: What Works [Chart & Research. The 7 Steps of New Blog Promotion. You’ve done your homework, attended Content Camp religiously, and written some great blog posts.
It’s now time to hit “Publish” and send your awesome thoughts out into the world wide web. But don’t forget the most important part of starting your blog – Getting readers! The 7 steps of new blog promotion: How to NOT Get Someone’s Attention in Social Media. How to Drive Sales Through Social Media. In this special feature of 'Ask Entrepreneur,' Facebook fan Amy Clark Braden from Austin, Texas, asks: Which social network is better for converting followers into customers?
So far we haven't had much luck with Facebook. What about Twitter or Google+? Converting customers through social channels is not as cut-and-dried as most business owners think it should be. Put yourself in your customer's shoes and ask, "Why would I engage with this brand on Facebook? " Often, the answer is not, "So I can buy stuff from them. " Perhaps a better question to ask is, "Where would I buy things from a brand? " Consumers see the social layer around a brand as one that supports their buying decision in providing engagement and information pre-purchase, then supports them after the purchase when they have questions. 10 Things Entrepreneurs Should Be Tweeting About. Apart from creating a vibrant branded Twitter account for your startup, business owners should consider creating their own personal account on Twitter.
Fans and followers often want to connect with the person behind the brand. Giving customers and prospects a glimpse into the entrepreneur's life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand. The goal, of course, is to increase customers' loyalty to the brand. 12 Revealing Charts to Help You Benchmark Your Business Blogging Performance [NEW DATA] 12 Most Profitable Ways for Salespeople to Leverage Social Media. The marketing department owns social media.
At least it seems that way, doesn’t it? In the business world, the marketing people set up the accounts, design the templates, craft the messaging, schedule the content, and monitor the replies. As for salespeople, many of them do not even know that their company even has a Facebook page. Without delving too far into the very fine difference between marketing and sales, I will say that marketing is more about broadcast messaging and selling is more about direct conversation. Isn’t that the case? Marketing casts a net and sales shoots an arrow. You were fine pounding the streets and meeting people face-to-face. 1. You’ve done product demos, right? 2. 3 Ways to Grow Your Email List With Twitter. Do you want more email subscribers?
Have you tried using social media to grow your email list? One of the most powerful aspects of social media is just how well it integrates with building a strong email list for your business. Of all of the various platforms, Twitter offers some of the best (and most unique) tactics to use if you’re looking to increase email sign-ups. Six Companies on Pinterest Who Pin to Win – SnapApp Blog. InShare Still a relatively new network, Pinterest often gets dismissed as an irrelevant channel for businesses.
With seemingly personal topics like weddings, interior design, fashion, pets, and humor dominating most feeds, it would appear to be a barren wasteland for relevant and informative content – unless you’re in the business of weddings, interior design, fashion, pets or humor. Personally, I even wrote off Pinterest as an unfocused social channel for a long time – that is, until I saw what proficient pinners could really do. Given the openness of Pinterest, and its visual nature, there’s a lot more to the network than pretty pictures.
Do Your Slides Pass the Glance Test? - Nancy Duarte. By Nancy Duarte | 11:00 AM October 22, 2012 An audience can’t listen to your presentation and read detailed, text-heavy slides at the same time (not without missing key parts of your message, anyway).
So make sure your slides pass what I call the glance test: People should be able to comprehend each one in about three seconds. Think of your slides as billboards. Breakdown: A Strategy for Engaging Passion Communities. Left: A social network mapped out, this one is of influential photographer Kris Krug’s social graph.
These breakdown posts often contain content that didn’t fit into research reports, and contain input from industry experts or deeper client engagements, see other ‘breakdown‘ posts. Unsure how to deal with the most passionate communities your market has to offer? One of Altimeter’s large brand clients was struggling with this same question, a brand cannot simply waltz in without fully realizing the commitment being made and impact to brand relations. Social Discovery Tools Will Rejuvenate Any Following. Social media is an ever evolving technology.
The tools available today are way more advanced than what they were at the beginning of the social media era. This collaborative technology has become the backbone of the Internet, and it drives hundreds of millions of people to continuously get updates, check news and connect over the Internet. 10 WOW Social Media Stats. 10 WOW Social Media Stats #infographic A social networking service is an online service, platform, or site that focuses on facilitating the building of social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections. A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services.
Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks.
We know that Facebook is the IBM of social networking websites. Free Social Media Tools. You Can't Keep Your Secrets From Twitter. Can you crowdsource health information via Twitter? The Internet is one of the first places many people go to research symptoms or illnesses they have (or think they might have), and social networks like Twitter have also become a hotbed of symptom-sharing and health advice. But can doctors and other researchers discover any useful information from all of this background noise?
It's Not About "Engagement": Using Social Media To Make Ideas Happen. 5 Online Tools For Activists, By Activists. Google in push to enter new social circles. The most ambitious social experiment Google has yet attempted may only be days old, but the company is already claiming early success in uncovering new subtleties in the way the Facebook Generation wants to live its life online. This week’s announcement of Google+, a service that is only available as part of a narrow, invitation-only trial, marks the beginning of a concerted attempt by the world’s most powerful internet company to maintain its relevance in the social networking age.