World Wealth Report 2014: Can Social Media Help Close the Trust Gap? The 2013 CFA Institute & Edelman Investor Trust Study found that trust in the investment profession is fragile — and that a lot needs to be done to improve trust, especially among individual investors. Enter the 2014 World Wealth Report from Capgemini and RBC Wealth Management, which suggests social media as a solution. While levels of trust and confidence among wealthy investors are on the rise, the report contends, “firms are aware they must work for it everyday.
Social media offers the opportunity to reinforce trust by providing a platform for open, meaningful dialogue, which is capable of also driving business.” According to the report, several key catalysts will “cause an increase in the importance of social media well beyond the current level.” These include: The report outlined four elements for an effective social media strategy, excerpted below: Of course, implementing an effective social media strategy is not easy. Additional resources: 5 Reasons Social Media Matters for Financial Advisors - Fast Focus: Social Media - Jerry - Finect. Open Equity: Buffer's Equity Formula And Full Individual Breakdown. Ever since we established the Buffer values that are at the heart of our company culture, we’ve been continuously on the lookout for new ways to live those values every day – particularly our important value of defaulting to transparency.
Last year, Buffer shared all of our salaries and the formulas behind them. We regularly share what we’re reading, how we’re working to improve ourselves – even the mistakes we make. Without this ongoing commitment, our value of transparency is little more than a word written on a piece of paper. That’s why today we take one more step toward turning Buffer into a completely “open company” by sharing our equity structure and individual breakdown, too. What is Open Equity? I’ve always wanted to demystify equity. Leo and I had no idea how to approach equity at first. Right now, there are 11,256,468 Buffer shares issued and available. The formula Here’s a breakdown of each element in the formula and how we calculate it. Breakdown by individual. Rich snippets - Videos: Facebook Share and RDFa - Webmaster Tools Help. Google recommends using schema.org to mark up your videos. schema.org is a new on-page markup that uses a vocabulary that Google, Microsoft, and Yahoo!
Can all undertsand. Find out more about schema.org. (Google still supports your existing Facebook Share and RDFa markup, though.) When video information is marked up in the body of a web page, Google can identify it and may use that information to improve our search results. Google recognizes both the Facebook Share and Yahoo! SearchMonkey RDFa markups. Facebook Share Properties Google recognizes the following Facebook Share properties. Example The following sample shows a video link marked up in the Facebook Share format. RDFa (Yahoo! Google recognizes the following Yahoo! The following sample shows a video player marked up in the Yahoo! 7 lessons every company can learn from the leaked New York Times digital strategy document | Jay PalterJay Palter. In the wake of last week’s dismissal of executive editor Jill Abramson, someone at the New York Times decided to leak a remarkable internal digital strategy document.
The leaked document gives us an important glimpse behind the scenes of a storied media brand that is struggling to respond to the disruption of its market, its readership and its entire business model by a combination of changing consumer habits, rapid technological change and more innovative competitors. Joshua Benton of the Neiman Media Lab calls the leaked New York Times digital strategy document “one of the most remarkable documents I’ve seen in my years running the Lab.”
His overview of the leaked document has served as the basis of this post. See The leaked New York Times innovation report is one of the key documents of this media age Every company is a media company Strategies to help you ride out the coming digital disruption 1. No one questions the quality of The New York Times’ journalistic output. 2. 3. 4. 5. 6. 7. My Time on the Sell Side - A Wealth of Common Sense. “Wall street is the only place that people ride to in a Rolls Royce to get advice from those who take the subway.” – Warren Buffett My first experience in the investment industry was during my senior year of college. I spent an entire semester working for a group of sell side analysts. This is the job that entails following a group of companies in a specific industry and issuing buy, sell and hold signals on each stock (or now it’s market outperform, strong buy, market perform – they change all the time). Along with these recommendations, analysts set price targets and put out earnings estimates and revenue projections.
For the uninitiated, these are the analysts that make the upgrades and downgrades you hear about all the time on financial television. I learned a lot from this experience, but much of it didn’t sink in for a few years until I really started to understand how the finance industry works. Here are some of my realizations from my time spent on the sell side: It’s All Relative. My Time on the Sell Side - A Wealth of Common Sense. Chancellor launches consultation on measures to help small business lending - News stories. Speaking at the Federation of Small Businesses (FSB) 40th anniversary conference, the Chancellor announced how proposals published today (Friday 28 March) aim to make it easier for SMEs to find alternative loan providers.
The consultation asks whether the government should legislate to require lenders to release information on SMEs they reject for finance, so that they can be identified and approached by alternate credit providers. The ultimate aim is for new online platforms to be created so that lenders can find SMEs that are looking for a loan, but have been rejected first time around.
Over half of SMEs seeking finance for the first time get rejected, and research suggests most of them do not try again. Big banks account for the vast majority of main SME banking relationships (over 80%), but innovative new forms of credit, such as peer-to-peer lending and crowd-funding platforms, are being created in the UK all the time. Chancellor of the Exchequer, George Osborne said; LinkedIn Turn Off Activity Feed. Think Strategic - Act Decisively - Web and Social Media — Advice Leaders Forum. The Business Insights survey Report for 2014 highlighted that most professional advisers are ready to create a strategic plan and to join the digital world. But where do you start? In the slidsheare presentation below titled 'Web and Social Media, Think Strategic - Act Decisively' I highlight the following: Current trends in web and social media useWhat is the ROI for social media platforms‘Great’ communication more profitable than ‘Good’ Strategic, tactical and opportunistic marketingYour web and social media plan Be the expert – The leader in your field of expertiseTips for your websiteTips for social media messagingTools you can use for efficiency.
This is a 101 guide to help advisers to generate a positive ROI with the web and social media. The key take-out messages are - Be strategic, be decisive and be the expert - a true leader in your field of expertise. The 7 Secrets to Shareable Content. The effectiveness of social media comes from its ability to tap into the most intrinsic desire among us -- the desire to share. People share for different reasons. Here are the specific triggers of human psyche that motivates one to do so, and how you can utilize them. 1) Social validation. There is a strong desire for approval instilled in us. Takeaway: Make sharing buttons (with the share count) clearly visible around the content you publish. 2) Entertainment. Related: These Are the Types of Posts People Share the Most on Facebook Another study conducted by Ipsos showed that 61 percent of online sharers share interesting things; 43 percent share funny things and 29 percent share content that is unique.
Takeaway: Create reactive content. 3) Practical value. Takeaway: Create “how-to” type content that specifically addresses the most asked questions among your target audience, and share tips to make a complex process/concept easier to implement/understand. 4) Beliefs and causes. 32 Amazing YouTube Statistics (March 2014) This YouTube stat post is an offshoot of our original Google post. The original post for all Google stats was getting a bit cumbersome and tough to navigate as it neared 100 stats. Hopefully, this new format will help you find the stat you are looking for much quicker.
Please note that some of these numbers are easier to find than others. A few of these stats come from YouTube/Google’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate. How many people use YouTube: 1 billion (Tweet this stat) Last updated 4/21/14 YouTube’s estimated 2014 revenue: $4 billion (Tweet this stat) How many video views on YouTube per day: 4 billion (Tweet this stat) Last updated 1/23/12 Hours of video watched per month on YouTube: 6 billion (Tweet this stat) Estimated number amount of new videos uploaded to YouTube every minute: 300 hours per minute (Tweet this stat) Last updated 12/2/14 (Tweet this stat)
UserName Check - Check Username Availiability on over 550 Social Networks. The 15-Minute Social Media Audit Everyone Can Do. 6K Flares Filament.io 6K Flares × The word “audit” deserves more love than it gets. When I hear the word, my mind goes straight to tax season and the manila envelope crammed with receipts and forms that I keep stashed away in the closet. Audits seem to equal anxiety, which is too bad – because not all audits are created equal. A tune-up at the garage is essentially an audit for your car, a check-up at the doctor is an audit of your health. You can learn a lot from regular reviews like these. The same holds true for an audit of your social media marketing. Social media audits matter for everyone Maintaining a social media presence can be a full-time job, which makes it kind of difficult if your full-time job requires your time and attention be spent elsewhere. On the flip side, there are those of you who actively maintain social media profiles and take great pain to keep everything updated and cohesive.
Social media audit checklist Examine your social media profiles Ready? P.S. How to Find Relevant Subreddits for Your Business. Buyer Guide: Social Employee Advocacy Software | Social Media Governance. Edition: 3.2 Notes on the Third Edition I published the first version of this report in February 2014, and published minor updates throughout 2014. The second major edition launched in January 2015. Since then, I added a few new vendors, updated some trends, and added more details into the Insights, yielding this third edition. What’s new in this version: 16 insights for brands, fully updated.43 total vendors. Why Publish This Report First, in the past 3 years — brands around the world invested to empower their employees in social media.
Second, there are nearly 40 vendors specifically focused in this space, with more still entering. Third, while many people write about these kinds of programs, no one writes about the technologies. Definition of Social Employee Advocacy In this report, the terms Social Employee Advocacy, or Employee Advocacy, or Employee Activation, describe the activities of brands empowering employees to support the goals of the brand, through employee-owned social media.
The Bitcoin Economy [INFOGRAPHIC] Untitled. Turn Social Media Mistakes Into Customer Advocacy. We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There’s no point in investing time and effort into a brand advocacy program to motivate your current customers to speak on your behalf when you still have issues with your customer service or products that need resolving. Of course, for any company, there is always a chance that things go wrong that are out of their control, but how they deal with them can make the difference between a marketing nightmare and a golden opportunity to treat our dissatisfied customers with respect and turn them into some of our most outspoken brand ambassadors. The Retail Consumer Report stated in 2011 that of those consumers who received a reply in response to their negative review 33% turned around and posted a positive review and 34% deleted their original negative review.
It is my belief that you can turn the more vocal negative consumers into loyal customers – it is all in how you handle it. How a cost driven solution becomes a differentiator for wealth managers… | SocialFS. … About the important role of digitisation in the segmentation strategy for wealth managers and their clients… In the past I have written about the importance of the right segmentation strategy for wealth management firms and private banks. The segmentation subject sometimes has a negative undertone. Reading quite some angry comments on blogs that are discussing the impact of digitisation on levels of service from the negative side or what they call ‘reduced services’.
I would like to use this blog to discuss the important role digitisation has in a segmentation strategy for the wealth manager and the added value to their clients. Historically wealth managers (and banks in general) segment their clients primarily based on Assets Under Management. (Source: Scorpio Partnership 2013) At the end, no matter which banking solution you choose and which ways of interaction you provide to your clients, it needs to fulfill (some of) their needs. Advice comes with a price Like this: Like Loading... 20 Tools To Stop The Social Media Timesuck.
The longer I work in social media, the more I realize that the biggest danger for a social media marketer isn’t proving ROI, anticipating Facebook algorithm changes or even dealing with Twitter trolls — it’s the dreaded Social Media Timesuck. You’re probably familiar with it. It’s what happens when you go to Facebook just to post a link to that latest blog entry but somehow end up staying for an extra 30 minutes and opening 7 new tabs.
Or you fall down a Pinterest wormhole, can’t stop checking in on a great Google+ discussion, or randomly decide to update your LinkedIn profile — all while you’re supposed to be doing something else. If you’re doing it right, social media does take time — but that time is better spent building real relationships with people who are important to you and creating great new content than mindlessly flitting through Twitter for the 12th time. What’s more, even social media marketers deserve to have a life beyond social media. Finding Great Content 1. 2. 3. 4. 5. 3 Scientific Studies With Real Insight Into Social Media. The HFS Marketing Welcome Pack. Nference 2014: Tech experts share their top tips on social media. Nielsen report finds that word-of-mouth is the most trusted source – again »
Nielsen have just published their latest report on Global trust in advertising and brand messages. It finds, as did the previous report published in 2007, that word-of-mouth is the most trusted source of commercial information. Word-of-mouth communication, sometimes called ‘Earned Advertising’ is a full 15 percentage points above its nearest rival. The accompanying press release states: “Word-of-mouth recommendations from friends and family, often referred to as earned advertising, are still the most influential, as 84 percent of global respondents across 58 countries to the Nielsen online survey said this source was the most trustworthy.” Not only is word-of-mouth the most trusted source of information, but the study finds that word-of-mouth is the most likely to stimulate the consumer to action. Also striking is that the primacy of word-of-mouth is found in every region surveyed: Asia-Pacific, Europe, Middle East / Africa, Latin America and North America.
Social media case studies from General Mills, Mattel, Nissan, and 19 more. Ex-HBOS chief James Crosby stripped of knighthood. Paradigm Shift - Be-Do-Have Paradigm. Mpare Web Designers Quotes from up to 6 Pre-Qualified Suppliers. Barclays' Antony Jenkins foresees 40,000 fewer jobs at bank | Business. It’s so unfair, say 'under-paid’ bankers. Banker who earned £750,000 a year was only hired for her body, tribunal hears. The Ultimate Content Marketing Plan Outline. Simplifying Reporting with Google Analytics: Goals & Dashboards | LDM. 100 Best Companies | The Sunday Times. The 50 Best Business + Life Lessons 2012 Taught Me: A Powerful Post by Robin Sharma. Four questions worth answering.
Welcome to Winmark Corporate - Contact. For the Love of Science – 18 Behavioral Marketing Posts You Shouldn’t Miss. Uberflip | Digital Publishing and Page Turn Software. The MediaCoach Report: Start your speech as you mean to go on. Dan Ariely. 15 Ways Rich People Think Differently. Your Purchases. Global Resorts. MARKETING TO WOMEN QUICK FACTS. Dubstep Star Marquese Scott: An Overnight Sensation? The Science of Building a Scalable Sales Team - Mark Roberge. NBC's No. 1 Tweeting Critic Has Been Suspended From Twitter.
Police arrest teenager over Tom Daley Twitter abuse. Olympics fans told to stop tweeting if they want TV | Technically Incorrect. RBS boss Stephen Hester tells bankers to change or quit | The Sun |News|Sun City. The Death Of SEO: The Rise of Social, PR, And Real Content.