Online buying process. Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign. Between the IPO, debate around GM's ad performance, and Zuckerberg's recent marriage, there's been a lot of controversy -- or at least chatter -- around Facebook of late. As we look across the digital landscape, however, we still get a lot of questions regarding Facebook ads and how to set them up, especially with the recent changes within the user interface. This post is not to debate the efficiency of Facebook ads (I did that last week), but rather to show new users how to set up Facebook ads, and current users how to improve their existing ad campaigns by highlighting some of the nuances in the setup process. Let's get started. Step 1 - Create an Ad. Step 2 - Select What to Advertise.
Step 3 - Set Up the Ads. Step 4 - Target by Geography. Step 5 - Target by Age and Gender. Step 6 - Target Your Ad to Precise Interests. Step 7 - Define Precise Interests. Step 8 - Or, Use Broad Categories. Step 9 - Target Your Ad Based on Connections. Step 10 - Set Your Objective and Pricing. AdWords: herramienta para palabras clave. Beginners Web Design Tutorial - How-to-build-websites.com. W3Schools Online Web Tutorials. Web design processes infographic. Here’s a cool new infographic. I particularly like it since it’s not the same-old, same-old format and it forces you to ask – do we get our design processes right? Update: I’ve changed the description from “great” to “cool” based on your feedback in the comments on this post and Twitter. The main criticism was the lack of iteration. I have included two new visuals which better show this iteration.
Via As well as showing the main activities to plan into a redesign project, it’s interesting since it shows circles by importance. I’m not sure the relative importance of activities looks right for projects I’ve been involved in. Thanks to David Hollings for alerting us to this via our LinkedIn Group. An Iterative design process view This is a textbook view from my Ebusiness and Ecommerce Management book. Conversion rate optimization (CRO) process This is the real-world view and is a process I think we can all learn from. Source: Craig’s recent Testing Year Slideshare. 64 tips to make sure that your website delivers business value. With the economy in a seemingly perpetual crisis, businesses are under ever more pressure from their finance and managing directors to ensure all business tools and investments are delivering the desired results.
This includes websites ranging from simple brochure websites to marketing campaign websites to multi-channel international e-commerce solutions with integrated supply chains. To realise the desired business results, businesses should consider how well the website performs against the following seven tactical areas: How goal-focused the website is.The quality of the content.How easy the website is to use by its intended target audiences.How well the website projects and communicates its brand identity.How search engine optimised (SEO) the website is.Social media channel usage and integration.Mobile internet users.
Focus on website goals Review your website goals and ask yourself if there are missed opportunities for the website to help your business. Website content quality tips. 13 layout best practices for effective B2B Web sites. There are some fantastic Web site designers and developers out there, but few who really understand how to build a B2B Web site. Effective design and look/feel is important, but there are several layout and back-end requirements that make a successful B2B Web site perform well from day one. Here are several front-end and back-end recommendations for B2B Web sites. Front End: Back End: Google Analytics is table stakesInclude web visitor intelligence code from Loopfuse (free) or trial software from Optify or Hubspot so you can get better intelligence on what site visitors are doing, and where they’re fromIf you get the Optify or Hubspot trial, consider testing their lead scoring tools and generating alerts/lead assignments when prospects do certain activities that demonstrate near-term buying interestConsider Demandbase for real-time message customization based on which company or individual is visiting the page (this might be a more advanced feature to add later)Google+
7 top tips to upgrade an SME website. Pinterest: How Do U.S. and UK Users Compare? [INFOGRAPHIC] If you've spent any time on Pinterest, the hottest new social network since sliced bread, you might have noticed its popularity among certain demographics — namely, women who are into fashion, weddings, home decor and puppies. But some data compiled by Visual.ly sheds light on the interesting differences between U.S. and UK Pinterest users. Using anonymized, aggregated opt-in data from various Google products (including Toolbar and Analytics), DoubleClick Ad Planner has drawn some conclusions about pinners on both sides of the pond. SEE ALSO: 21 Must-Follow Pinterest Users Most compelling are the gender, wealth and interest differences between the two countries' users. Why is the same social network so appealing to crafters in one country and venture capitalists in another? Check out the visual breakdown below.
Infographic courtesy of Visual.ly. Beyond Facebook: The Rise Of Interest-Based Social Networks. Editor’s Note: This guest post is written by Jay Jamison, a Partner at BlueRun Ventures, who focuses on early stage mobile, consumer and enterprise investments. He also serves on the boards of AppCentral, AppRedeem, Foodspotting, and Thumb. You can follow Jay on Twitter @jay_jamison or read his blog at www.jayjamison.com.
With the pending public offering of Facebook anticipated to be the largest tech IPO in history, it’s an interesting time to think about where we go from here. Some say “social is done,” Facebook is all the social media anyone would ever want or need. Unquestionably, as it nears one billion accounts, in the solar system of social media, Facebook is the Sun — the gravitational center around which everything social revolves.
But while some may pronounce that Facebook is all the social we’d ever need, users clearly haven’t gotten the memo. The numbers tell the tale around users’ appetites for these new interest-based social networks. Both. Google to Sell Heads-Up Display Glasses by Year's End. Screenshot via GoogleThe Google glasses will use augmented reality software to return real-time information about locations and people. People who constantly reach into a pocket to check a smartphone for bits of information will soon have another option: a pair of Google-made glasses that will be able to stream information to the wearer’s eyeballs in real time.
According to several Google employees familiar with the project who asked not to be named, the glasses will go on sale to the public by the end of the year. These people said they are expected “to cost around the price of current smartphones,” or $250 to $600. The people familiar with the Google glasses said they would be Android-based, and will include a small screen that will sit a few inches from someone’s eye. They will also have a 3G or 4G data connection and a number of sensors including motion and GPS. A Google spokesman declined to comment on the project. They will also have a unique navigation system. Merge Words - Combine keywords tool for SEO, PPC and link building. Get more traffic with VitalViralPro. Using Page Speed. Installing PageSpeed Insights Running PageSpeed PageSpeed generates its results based on the state of the page at the time you run the tool. To ensure the most accurate results, you should wait until the page finishes loading before running Page Speed.
Otherwise, PageSpeed may not be able to fully analyze resources that haven't finished downloading. Alternatively, enable the Automatically run at onload option to have PageSpeed automatically start the analysis after any page is properly loaded. To profile a page with PageSpeed: Start Firefox.Select Tools > Firebug > Open Firebug.In the Firebug window, select the PageSpeed tab.Navigate to the web page you want to analyze. Optionally, do any of the following:Expand any of the rules to see specific suggestions for improvement. Understanding PageSpeed performance scores For each rule, PageSpeed gives specific suggestions for improvement, and gives the page a "score" according to a heuristic that weighs a number of factors. High priority. Find broken links on your site with Xenu's Link Sleuth (TM) Find broken links on web sites Wikipedia article about Xenu's Link Sleuth Description Xenu's Link Sleuth (TM) checks Web sites for broken links.
Link verification is done on "normal" links, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts and java applets. It displays a continously updated list of URLs which you can sort by different criteria. A report can be produced at any time. Additional features: Simple, no-frills user-interfaceCan re-check broken links (useful for temporary network errors)Simple report format, can also be e-mailedExecutable file smaller than 1MBSupports SSL websites (" ")Partial testing of ftp, gopher and mail URLsDetects and reports redirected URLsSite Map Download System requirements: Microsoft Windows 95/98/ME/NT/2000/XP/Vista/7/8/10, WININET.DLL required (included with Internet Explorer).
To have peace of mind, I recommend that you are using an up-to-date anti-virus software on your computer (so do I!). 1. See here. 2. 3. 4. 5. Or. The Web Robots Pages. Shit Brix - Mindfuck Pictures, When You See It You'll Shit Bricks. You Publish. NotifySnack | Website notification bar, twitter widget, rss news feed widget. WOW Slider : jQuery Image Slider & Gallery. SocialAdr - Automated Social Bookmarking Submission. Social Marker. I am working hard on a new website called eptiv.com which is basically a news aggregator, a place where you can find the latest headlines from trusted news sources around the web. On eptiv.com you have the opportunity to share opinions and discuss all the latest news which are of interest to you. Please help by registering on the website (for free) and commenting on all the news stories that you find interesting.
Feedback and suggestions are very welcome! Latest blog post Our final Tweet For those of you who have tried bookmarking in the past half hour, you may have noticed that all your efforts were taking you to Twitter . What is SocialMarker.com? Social bookmarking is a powerful tool in promoting a website. Why SocialMarker.com? It can help you spread a link on 17 of the best social bookmarking sites in under 15 minutes! It helps you get a lot of backlinks. Requirements Social Marker runs smoothly on all major web browsers, but we recommend downloading and using Firefox.
How to use it. Social Oomph. Technorati. Paper.li – read Twitter and Facebook as a daily newspaper. Buffer - Be Awesome on Social Media.
HootSuite - Social Media Dashboard for Teams using Twitter, Facebook, Linkedin. G++ for Google Plus. Step-by-Step Guide to your Social Media Success. A Wiki of Social Media Monitoring Solutions. Search Engine. Startpage offers you Web search results from Google in complete privacy! When you search with Startpage, we remove all identifying information from your query and submit it anonymously to Google ourselves. We get the results and return them to you in total privacy. Your IP address is never recorded, your visit is not logged, and no tracking cookies are placed on your browser. When it comes to protecting your privacy, Startpage runs the tightest ship on the Internet.
Our outstanding privacy policy and thoughtful engineering give you great search results in total anonymity. Here are some of our key features: Free proxy surfing available. No IP address recorded. To learn more, check out our privacy page and read our privacy policy. Which Social Network Should You Use -- and When? [INFOGRAPHIC] The Cat in The Hat Teaches SEO. I’m going to be honest with you. I think rap music sucks in other languages.
I’ve been around the world and met a lot of talented emcees in various different countries and I’ve listened to people rap in Czech, Japanese, German and countless other languages that I can’t speak. I might smile and nod my head just to be polite but – I don’t like it. What makes rapping in English so awesome is the elegance of the English language and its beautiful ambiguity. However for Search Marketing that same ambiguity is a gift and a curse. I’ve invited a poet we all know and love to help explain how to conquer that ambiguity using A/B testing.
Ladies and Gentlemen I’d like to reintroduce you to the one and only Cat in the Hat! Like all inbound marketers the Cat in the Hat is no stranger to juggling many different talents simultaneously to get results. Even so he’s taking time out of his busy schedule of home wrecking and cleaning to kick a few rhymes and help us argue semantics. Social Listening. Keyword Intelligence by author Ron Jones: Book Review. In my search for a new book to read on keywords I went straight to the source, Lee Odden’s office library. Right away I noticed Ron Jones’ new book “Keyword Intelligence” while standing in front of a bookcase full of titles to choose from. What I appreciate about Jones’ book is that whether you are a search marketing guru or you work in another marketing/communications field, it paints things in a light that you may not have thought about before. Besides a deep dive into keyword research and it’s overall impact on SEO, social media and content marketing, there is a little something in this book for everyone ranging from simple explanations of social networking sites to more detailed information on site migration and architecture.
Curious to know what useful tips I found in Ron Jones new book? “Keyword Research is a Strategic Function” To most professionals keyword research can seem like a monotonous task. S= Specific M= Measureable A= Attainable R= Realistic T= Timely. Keyword Research - Using Categories to Make Your Process More Actionable. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. One of the earliest and arguably most important parts of the SEO process is keyword research. Keyword research helps you answer that all important question, "In what quantities do people use search engines to find the products and services on my website?
". Your research process will ultimately govern the method you use to structure your website, inspire your content strategy and kick start your link building campaigns. So, it's a bit of a shame that some SEO's don’t like doing keyword research. It’s data intensive, requires some heavy lifting with Excel, and, let’s be honest, at times feels a bit like guess work. We're reliant on data to make the right decision, and that decision could have consequences months if not years down the line for your SEO project. This is a "give it up" post What you need to know first That’s it! Gather your keywords Yay! Merge Words - Combine keywords tool for SEO, PPC and link building. The 3-Step Process to Creating an Effective and Profitable Keyword Plan. It’s Official: Google Wonder Wheel is Back, and It’s Called the Contextual Targeting Tool [Tutorial] Keyword research is a critical component to a solid and rounded SEO strategy.
When you break it down, you need to know what people are searching for in order to target the right terms. Keyword research fuels your content generation strategy. I use a wide range of tools when conducting keyword research and each has its own purpose. In the past, one of my favorite free tools was Google’s Wonder Wheel. Many people in the industry used Wonder Wheel to visually find related keywords, which often helped expand your keyword research (down the right path based on data). As you clicked a word, related terms appeared around that term. An example of using Google Wonder Wheel to find related searches: Image from Tech Source Alternatives, and Confirmation at the Google Agency SummitI had the opportunity to attend the Google Agency Summit last week in New York City at Google Headquarters.
Well, Jordan explained that the Contextual Targeting Tool is run by the same engine that fueled Wonder Wheel. 1. Soovle - Let the web help. Uncovering the Keywords You’re Missing Out On. Email Marketing Secrets. Cheap Domain Registration, Domain Hosting Services - Domain Name | Advanced Domain Name Search Tool. Best SEO Software Affiliate Program - Traffic Travis. Please login. This Site Is For Those That Choose To Empower Them Selves To Work From Home To Have Financial Freedom And To Be Their Own Boss | Building internet homebased business while having a life. Master Google Search Engine Optimization - Level One Network. Keyword Suggestion Tool. AdWords: Keyword Tool. Top 10 Things Customers Expect from Your Online Store.
101 Ways to Monetize Your Blog Without Irritating Your Readers. Updated Thesis Blogger Template - Resolved Bugs. Pinterest for business use. How to build a Facebook community. Google Analytics Shows You What Bad Web Practices Look Like in Real Life. Cdn1.hubspot.com/hub/53/47_Amazing_Blog_Designs_Offer_Final_v7. 7 Clear Ways to Boost Tag ROI. Demo - Download Now: How to Use Pinterest for Business.
Internet Marketing Resource Center. eMarketing: The Essential Guide to Online Marketing. Social Media Optimization | Social Media Marketing Company | SMM | Webmarketing123.