Small world experiment The "six degrees of separation" model The small-world experiment comprised several experiments conducted by Stanley Milgram and other researchers examining the average path length for social networks of people in the United States. The research was groundbreaking in that it suggested that human society is a small-world-type network characterized by short path-lengths. The experiments are often associated with the phrase "six degrees of separation", although Milgram did not use this term himself. Historical context of the small-world problem Mathematician Manfred Kochen and political scientist Ithiel de Sola Pool wrote a mathematical manuscript, "Contacts and Influences", while working at the University of Paris in the early 1950s, during a time when Milgram visited and collaborated in their research. Milgram's experiment was conceived in an era when a number of independent threads were converging on the idea that the world is becoming increasingly interconnected. Results
The Resource for Entrepreneurs. Why We Speak Freely on Social Networks We message on Facebook but in-person I'm awkward and you're shy. When our Twitter conversation went from @ messages to direct messages, you seemed more reserved and I felt more open to speak my mind. Let's follow each other on Pinterest and share the pictures that are in our mind. I just want to be in your head. I just want to feel what you're feeling. I want to be inside of you, truly. Social networking sites give us portals into another person's (user's) mind, so far as that person (user) makes public their thoughts, ideas, feelings and desires. Social networks are both a space of freedom and a place of imprisonment. Yet in speaking our minds on social networks, we not only share information we also embody the medium itself. The Medium is the Message There is a symbiotic relationship between message and medium, and that medium influences how the message is perceived. Don't Look at Me, I Won't Look at You "In monkeys and apes, face-to-face contact is essentially antagonistic.
Can social media platforms replace a business website? | Guardian Small Business Network | The Guardian Recruitment advertising agency andSoMe relies on Facebook and Twitter for its online presence after replacing its website with a holding image two and a half years ago. Co-founder Mark Rice says the move made a statement about the company, reflecting its shift from print to digital advertising and eventually social media: “If we are going to sell our expertise in social media to our clients, where better to do that than [on] the platforms that we’re selling to them?” The decision also made financial sense. Of course, you don’t have to spend a fortune on a website. andSoMe’s staff spend less than an hour per day maintaining its social media presence (it has more than 2,000 followers on Twitter and 242 Facebook page likes). However, while this approach may reduce costs, the functionality offered by social media platforms may not be enough for the majority of small businesses, particularly those that need to offer e-commerce, and websites can be important for establishing respectability.
Mobile Advertising Is The Baby Huey Of The Media World (And Apple Is Taking The Low Road) Editor’s Note: This guest post was written by Frank Barbieri, a serial entrepreneur and sometime blogger. You can follow him @frankba. I had dinner last week with a senior exec from a global advertising holding company who asked what I often get asked these days, “What’s going on with mobile advertising?” it’s a timely question as last week Apple announced they were lowering the buy-in price for iAds from $500,000 to $100,000 and increasing the publisher revenue share from 60% to 70%. The move seems innocent enough, but with a little inspection is actually very worrying for a segment still struggling to shake off its inferiority complex, and potentially chilling for many innovators and entrepreneurs. You would think that the Flurry data posted late last year on exponential mobile adverting inventory growth late last year would correlate with an industry finally reaching maturity. Mobile advertising has become the Baby Huey of the media world: it’s huge and lumbering, but not mature.
Entrecard, The Droppers How To : Lobo Links Blog This sort of feel like it will be a long post, but I really don’t want you skimming. I took the time to write this because I have found a system that works for me and that grants a share. Since the addition of the Entrebar the Entrecard system has become very user-friendly and it opened up some big doors for constant droppers. Entrecard Favorites, It is most important Favorites are somewhat fairly new to the Entrecard system and with them you can supercharge your returns from your time consuming work. How to Add Favorites As mentioned above, the Entrebar opened up the network to many new possibilities and easily adding favorites is one of them. Feel free to test it out on my site, snicker. Why do I need to use Entrecard Favorites? This will be the first list you use and eventually the last one after we have learned to maximize the favorites use. Who should I add to my Entrecard Favorites? This is where the top Entrecard droppers widget & others like it start to come into play. Drop Everyday
37 New Digital Media Resources You May Have Missed What better way to end Social Media Week than by catching up on all of the new Mashable digital media resources you may have missed? This week we've covered a special hack to trick out your Pinterest boards, ways for your business to avoid a hashtag disaster and a rundown of the tech skills companies are looking for in the coming year. You'll also find the 10 best digital and tech-related quotes from TED Talks, reasons why Twitter is sexier than Facebook and paradoxes that are shaping the future of mobile commerce. We even had a wedding proposal via infographic on Valentine's Day! Look no further for this week's very best resources on technology and digital culture. Editor's Picks Community Managers Share The Best Apps and Tools For ProductivityCommunity managers from different businesses offer their insight on how to best increase your productivity.Stacy Green, Will You Marry Me? Social Media
The Future of Sharing on Facebook, Twitter and Google+ Users of social networks are getting tired of sharing — but that doesn't mean sharing is on the decline. A new study analyzes sharing behaviors on Facebook, Twitter and Google+ and makes predictions for the future of sharing. Digital agency Beyond released the study for Social Media Week, along with the below infographic. First, sharing to selective lists — the Google+ Circles model — is on the rise. Second, frictionless sharing — Spotify songs shared to Facebook, for example — is on the rise. Third, discounts and giveaways will spur sharing of branded content. Fourth, the rate of social sharing will plateau as Facebook reaches the majority of the world's population. Fifth, sharing will become personal again, as it was in the early days of social networking for many of us. Sixth, the same three factors — informing friends, expressing an opinion and humor — will continue to drive us to share content. What do you think of Beyond's predictions?
The Future of Social Media: 60 Experts Share Their 2014 Predictions Social media has been undergoing some major changes this past year. Twitter filed for IPO, Facebook launched video ads, and Snapchat threatens to change the landscape as the next big thing in social media. As more companies begin to leverage social media for personalized, real-time marketing initiatives, it’s imperative to stay ahead of the curve and identify future trends in this space. The Future of Social Media: How Will It Impact Marketing, Sales and Customer Service? 1. Social Media will continue to grow as a sales and customer service tool, although the impact on marketing may become less as established social networks make changes to encourage paid promotion. 2. I think everyone is finally admit that social media has to be a part of their marketing strategy but I think 2014 will bring a real focus on ROI. Related Resources from B2C» Free Webcast: The Future of Search: Drive Big Profits with Competitive Intelligence 3. 4. 5. 6. 7. 8. 9. 10. Channel diversity will continue to grow.
Publications Time Spent In Mobile Far Outpaces Ad Spending 02/21 Web publishers have long lamented the lack of ad spending online in relation to the amount of time spent online. Now Flurry is making the same case for mobile. In a new study, the mobile advertising and analytics firm says mobile is the most imbalanced medium when it comes to ad spending versus time spent, at 1% compared to 23%. That makes the split of ad spending and time spent on the desktop Web -- at 16% versus 22% -- look a lot better. By contrast, print gets 29% of ad dollars but only 6% of time spent. Flurry derived the cross-media figures from publicly available sources including comScore, Veronis Suhler, Mary Meeker, Alexa and its own data tracking more than 140,000 iOS and Android apps. So why is mobile getting short-changed in ad budgets? “We believe the main reason for this disparity is that the mobile app platform has emerged so rapidly over such a short period of time.
Is the 90-9-1 Rule for Online Community Engagement Dead? [Data] Is the 90-9-1 Rule for Online Community Engagement Dead? [Data] Posted by Paul Schneider on Thu, Aug 11, 2011 @ 09:43 AM There is a rule that has floated around in the social media world for quite some time called the Rule of Participation Inequality or the 90-9-1 Rule. User participation in an online community more or less follows the following 90-9-1 ratios: 90% of users are Lurkers (i.e., read or observe, but don't contribute).9% of users are Commenters. This rule gives both hope and discouragement to organizations that are creating online communities. Having heard this rule for years and seeing what I suspected were higher levels of participation in our customers’ online communities, I began to ask myself if the rule is really true. Is the 90-9-1 Rule Still Valid? Why Did I Conduct This Research? Study of Online Community Customers The thing about the rule is that it infers that all users are doing something since the 90-9-1 all add up to 100%. Findings of the Online Community Research
Vom Beziehungs- zum Interessen-Netzwerk, oder von Facebook zu Pinterest Bei Facebook geht es um Beziehungen zwischen Nutzern und Marken. Kontakte gehören meist zum persönliche (erweiterten) Freundeskreis und man tauscht sich über private und berufliche Erlebnisse aus. Anhand diese verschiedenen Aktivitäten, hat sich Facebook auch zu einem Empfehlungs-Netzwerk entwickelt. Inhalte die meinen Freunden gefallen, könnten auch für mich selbst interessant sein. In vielen Fällen trifft das auch zu, oft unterscheiden sich aber auch die eigenen Interessen, mit den Interessen seiner Facebook Freunde. Genau hier setzt Pinterest an. Aus diesem Grund ist es auf Pinterest auch sinnvoller Boards (Themen) zu folgen, als kompletten Nutzern. Wie Twitter, können Nutzer auch selber viel aus Pinterest ziehen, ohne selber aktiv werden zu müssen. Facebook hat Jahre damit verbracht seinen Open Graph zu füllen und mit den Open Graph Apps, wurde dieses Konstrukt nochmals deutlich erweitert. Sein genanntes Beispiel trifft es auf den Punkt. Evtl. klickt man trotzdem auf diese Links.
Americans spend 100K years on Facebook each month (infographic) From posting status updates to consuming news, the collective time Americans spend on Facebook amounts to more than 100,000 years each month. The eye-popping figure comes by way of statistics portal Statista. The company pulled data from comScore, Compete, and Google Ad Planner on social network usage in the United States. The infographic included below, made exclusively for VentureBeat, vividly depicts how Facebook is by far the most dominant social network stateside. Facebook attracts 167 million unique U.S. visitors per month. These users spend an average of 6 hours and 33 minutes on the social network each month. Ignoring Facebook for a second, Pinterest and Tumblr are standouts when it comes to average time spent on site. A look at the graphic also shows that nascent Google+ already commands a commendable 18 million unique U.S. visitors per month. Photo credit: Michell Zappa/Flickr Are you making or losing money with marketing automation?
5 predictions for the future of social media (page 7 of 7) What does this mean for you? There are two things that any company that wants to take advantage of these changes should do. First, make sure your business is "in the game." Do not wait until you feel like you know all the answers before you allocate budget. Get a head start on your competitors by increasing your investment in both mobile and social today. The second thing you should do is develop a process for capturing metrics, reviewing them, and using them. I have one additional surprise that is a little more "macro" view. The time is ripe -- go forth and connect The great paradigm shift of social media is well underway. Chris Marentis is the founder and CEO of Surefire Social.