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Beyond Facebook: The Rise Of Interest-Based Social Networks

Editor’s Note: This guest post is written by Jay Jamison, a Partner at BlueRun Ventures, who focuses on early stage mobile, consumer and enterprise investments. He also serves on the boards of AppCentral, AppRedeem, Foodspotting, and Thumb. You can follow Jay on Twitter @jay_jamison or read his blog at With the pending public offering of Facebook anticipated to be the largest tech IPO in history, it’s an interesting time to think about where we go from here. Some say “social is done,” Facebook is all the social media anyone would ever want or need. Unquestionably, as it nears one billion accounts, in the solar system of social media, Facebook is the Sun — the gravitational center around which everything social revolves. But while some may pronounce that Facebook is all the social we’d ever need, users clearly haven’t gotten the memo. The numbers tell the tale around users’ appetites for these new interest-based social networks. Both.

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Small world experiment The "six degrees of separation" model The small-world experiment comprised several experiments conducted by Stanley Milgram and other researchers examining the average path length for social networks of people in the United States. The research was groundbreaking in that it suggested that human society is a small-world-type network characterized by short path-lengths. Can social media platforms replace a business website? Recruitment advertising agency andSoMe relies on Facebook and Twitter for its online presence after replacing its website with a holding image two and a half years ago. Co-founder Mark Rice says the move made a statement about the company, reflecting its shift from print to digital advertising and eventually social media: “If we are going to sell our expertise in social media to our clients, where better to do that than [on] the platforms that we’re selling to them?” The decision also made financial sense. Bespoke websites can cost thousands of pounds, so should small businesses abandon them to save time and money? Or does this strategy only work for certain niche industries? Of course, you don’t have to spend a fortune on a website.

Publications Publicis, FTO Invest $400M In Digital Startups 03/13 Paris-based ad holding company Publicis Groupe and one of its clients, France Telecom-Orange (FTO), confirmed they are teaming with Iris Capital Management to manage a series of funds that will invest nearly $400 million in European and global digital startups. Under the plan, the holding company and FTO will acquire nearly half of Iris. Publicis first confirmed plans to launch the investment funds last fall, but at the time said it was still talking to potential administrators, with Iris among them. Publicis and FTO have confirmed they will invest an initial $200 million in the startups. A group of other investors are also anteing up, including the European Investment Fund and French investment company CDC Entreprises, part of Groupe Caisse des Dépôts. To start, Iris will manage three separate funds, including a ventures growth vehicle that will target established companies in France and Europe, providing up to roughly $20 million per project.

37 New Digital Media Resources You May Have Missed What better way to end Social Media Week than by catching up on all of the new Mashable digital media resources you may have missed? This week we've covered a special hack to trick out your Pinterest boards, ways for your business to avoid a hashtag disaster and a rundown of the tech skills companies are looking for in the coming year. You'll also find the 10 best digital and tech-related quotes from TED Talks, reasons why Twitter is sexier than Facebook and paradoxes that are shaping the future of mobile commerce. We even had a wedding proposal via infographic on Valentine's Day!

Entrecard, The Droppers How To : Lobo Links Blog This sort of feel like it will be a long post, but I really don’t want you skimming. I took the time to write this because I have found a system that works for me and that grants a share. Since the addition of the Entrebar the Entrecard system has become very user-friendly and it opened up some big doors for constant droppers. I warn you this is not the easy way, but the rewarding type of how to. I hope you enjoy it. Entrecard Favorites, It is most important

The Future of Social Media: 60 Experts Share Their 2014 Predictions Social media has been undergoing some major changes this past year. Twitter filed for IPO, Facebook launched video ads, and Snapchat threatens to change the landscape as the next big thing in social media. As more companies begin to leverage social media for personalized, real-time marketing initiatives, it’s imperative to stay ahead of the curve and identify future trends in this space. We asked experts to share their predictions on the future of social media and the ways in which it will impact businesses. The Future of Social Media: How Will It Impact Marketing, Sales and Customer Service? 1.

Publications 1 in 5 Tech Firms Rejected a Job Applicant Because of Social Media 03/19 Social media profiles are a great way to network and promote yourself, both personally and professionally, but they are also a great way to sabotage yourself with stupid, incriminating content. And indeed, it turns out that one out of five technology firms has rejected a job applicant because of something they included on their social media profile, according to the 2012 annual technology market survey conducted by Eurocom Worldwide and its associated agencies. This finding is especially remarkable because a previous wave of the study found that only around 40% of the tech executives surveyed were even looking at profiles of job applicants at all. While that number has probably increased, the fact remains that a large proportion of executives who look at social media profiles are finding something they don’t like. More positively for social media, the Eurocom survey also found that 49% of tech executives said they plan to increase spending on social media in the next year.

Google+ isn't a social network; it's The Matrix Pretty much everyone (myself included) has been reading Google+ wrongly. Because it bears many superficial resemblances to social networks such as Facebook or Twitter - you can "befriend" people, you can "follow" people without their following you back - we've thought that it is a social network, and judged it on that basis. By which metric, it does pretty poorly - little visible engagement, pretty much no impact on the outside world. If Google+ were a social network, you'd have to say that for one with more than 500 million members - that's about half the size of Facebook, which is colossal - it's having next to no wider impact. You don't hear about outrage over hate speech on Google+, or violent videos not getting banned, or men posing as 14-year-old girls in order to befriend real 14-year-old girls. Do people send Google+ links all over the place, in the way that people do from LinkedIn, or Twitter, or Facebook?

Is the 90-9-1 Rule for Online Community Engagement Dead? [Data] Is the 90-9-1 Rule for Online Community Engagement Dead? [Data] Posted by Paul Schneider on Thu, Aug 11, 2011 @ 09:43 AM There is a rule that has floated around in the social media world for quite some time called the Rule of Participation Inequality or the 90-9-1 Rule. This rule states: User participation in an online community more or less follows the following 90-9-1 ratios: 5 predictions for the future of social media (page 7 of 7) What does this mean for you? There are two things that any company that wants to take advantage of these changes should do. First, make sure your business is "in the game." Do not wait until you feel like you know all the answers before you allocate budget.

MyThings picks up $15M to improve display ads Advertising startup MyThings has closed a new $15 million round to improve its display ad technology in the European market, the company revealed to VentureBeat today. MyThings personalizes over a billion banners per month, generating an over 150 percent performance increase compared to the retargeting industry standard, the company claims. It’s “retargeting” technology uses non-personal data from a website’s visitors to display relevant products in real-time. The company’s clients include European online retailers such as SDG group (Littlewoods, Very), Zalando, PriceMinister, Orange, Vodafone, Telecom Italia, Carphone Warehouse, and Microsoft Store. The startup will use the new capital to fuel growth across Europe as well as expand into markets around the world, including Asia and the U.S.

The Ultimate Guide to Mobile Social Media 129 Flares 129 Flares × I spend my days writing content from my desktop computer for people who will read the content on their smartphones and tablets. Go figure. Mobile devices are fast becoming the preferred method of reading, sharing, and engaging with online content. Using open football data - Get ready for the World Cup in Brazil 2014 Football is the world’s most popular sport and the World Cup in Brazil - kicking off next month in São Paulo on June 12th (in 38 days 3 hours 15 minutes and counting) - is the world’s biggest (sport) event with 32 national teams from six continents competing in 64 matches in 12 cities for the championship title. Now lets say you want to build a world cup match day widget for your site using a web service (HTTP JSON API) that gets you all teams, groups, matches, players, and so on. Example - HTTP JSON API: Ideally, there’s a free service using open football data from the world football federation, from the world’s sport cable channels, from the world’s sport newspapers, and so on. Let’s ask the intertubes to find out the state of open football data in the real world - let’s google json world cup brazil or post a question on the open data stackexchange ‘Q: Any Open Data Sets for the (Football) World Cup (in Brazil 2014)?’.

A Call for Transparency: Are Dynamic Price Floors Good for the Industry? Mike Baker | March 28, 2012 | 2 Comments inShare22 As the uptake of real-time bidding for digital display advertising grows, have you ever wondered how the markets operate behind the scenes?

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