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Beyond Facebook: The Rise Of Interest-Based Social Networks

Editor’s Note: This guest post is written by Jay Jamison, a Partner at BlueRun Ventures, who focuses on early stage mobile, consumer and enterprise investments. He also serves on the boards of AppCentral, AppRedeem, Foodspotting, and Thumb. You can follow Jay on Twitter @jay_jamison or read his blog at With the pending public offering of Facebook anticipated to be the largest tech IPO in history, it’s an interesting time to think about where we go from here. Some say “social is done,” Facebook is all the social media anyone would ever want or need. Unquestionably, as it nears one billion accounts, in the solar system of social media, Facebook is the Sun — the gravitational center around which everything social revolves. But while some may pronounce that Facebook is all the social we’d ever need, users clearly haven’t gotten the memo. The numbers tell the tale around users’ appetites for these new interest-based social networks. Both.

37 New Digital Media Resources You May Have Missed What better way to end Social Media Week than by catching up on all of the new Mashable digital media resources you may have missed? This week we've covered a special hack to trick out your Pinterest boards, ways for your business to avoid a hashtag disaster and a rundown of the tech skills companies are looking for in the coming year. You'll also find the 10 best digital and tech-related quotes from TED Talks, reasons why Twitter is sexier than Facebook and paradoxes that are shaping the future of mobile commerce. We even had a wedding proposal via infographic on Valentine's Day!

Why We Speak Freely on Social Networks We message on Facebook but in-person I'm awkward and you're shy. When our Twitter conversation went from @ messages to direct messages, you seemed more reserved and I felt more open to speak my mind. Let's follow each other on Pinterest and share the pictures that are in our mind. I just want to be in your head. I just want to feel what you're feeling. Old Dogs New Tricks and Crappy Newspaper Executives (Speaking notes for an address to the Canadian Journalism Foundation Toronto, Canada, 2/16/2012) Good evening. I’m old media. This is my 36th year as a newspaper man – apologies – my 36th year as a multi-platform news executive.

How Pinterest Changed Website Design Forever Even if you haven't ever visited popular visual bookmarking site Pinterest, you might recognize its design elements — which have been popping up everywhere since the startup burst onto the mainstream scene in 2011. The site doesn't use traditional web building blocks. "It's almost like a window-shopping mode," says Khoi Vinh, the former design director for Why We Pin It? Takeaway Lessons from Pinterest Pinterest is now the third largest social network. It's ahead of both Linkedin and Google+, as measured by number of users, according to a new report from Experian. Its rapid success has led to a proliferation of clones. Will any of them come anywhere close to garnering the same attention? Men Are from Google+, Women Are from Pinterest Somewhere, Sinbad is cloistered in an isolated room, eagerly awaiting more material about how men and women are different. The latest: Gents love Google+, while women are really into Pinterest. Over the weekend, an amazing stat was bandied about by various tech sites: More than 97% of social photo-sharing site Pinterest’s Facebook fans are women.

Strategy - Five Trends B2B Marketers Need to Understand to Succeed in 2012 To learn how to defeat their enemies, kings and other rulers once relied on soothsayers who read animal entrails or on astrologers who charted the stars to divine the future. More recently, farmers (and others) relied on the Farmers' Almanac to decide whether that new winter coat or snow blower would be a good or bad investment. Gaining a glimpse into what tomorrow holds has always been a strategic advantage. Fortunately, today we have something a little better than entrails or stars to guide us—namely, hard data. Although statistics and the trends they reveal may not always be entirely accurate (ask any stockbroker about that), they certainly give us a quantifiable advantage when making decisions about strategies and tactics for the future.

Social Network for Social Media Marketers: This Week in Social Media Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Social Network Launches for Social Media Industry: Social Media Examiner’s Networking Clubs just went public. “It’s a social water cooler for social media marketers,” says Michael Stelzner, CEO of Social Media Examiner. The free network has rich discussion and networking taking place. Facebook Posts Can Offer Clues of Depression But specialists in adolescent medicine and mental health experts say that dark postings should not be hastily dismissed because they can serve as signs of depression and an early warning system for timely intervention. Whether therapists should engage with patients over Facebook, however, remains a matter of debate. And parents have their own conundrum: how to distinguish a teenager’s typically melodramatic mutterings — like the “worst day of my life” rants about their “frenemies,” academics or even cafeteria food — from a true emerging crisis.

The 20 most interesting social media stats and insights of 2012 The year's not even two months old and already we've seen a number of big splashes in the social media scene. Here are the top stats so far. By Adam Vincenzini | Posted: February 20, 2012 We're not even two months in 2012 and the year has already seen a number of big changes to the social media scene. The Pinterest explosion has been well documented and Google+ continues to add to its user base. I'm not sure about you, but keeping up with the all the updates to usage stats is hard work, so I've tried to compile some of 2012's best resources.

7 Disruptive Innovations That Turned Their Markets Upside Down [INFOGRAPHIC] Who are the movers, the shakers, the companies that affect profound change? And what products do they bring to market that disrupt all others, making other companies completely re-think their strategies? Let's take a look at seven of those products whose competitors wish had never existed. That's what we'll find out with this infographic by professional networking site You'll see how 7 companies such as Skype, Netflix, Apple and Google rolled out products and services that approached their market in such a unique way that they changed everything. Does Facebook Increase Social Support in Emerging Adults? inShare0 Social support is crucial for the development of autonomy and self-esteem. Individuals rely on social support during the transition from adolescence to adulthood, particularly if they do not have a strong support system in their own families. Facebook has become the predominant social networking site used by young adults and has exponentially increased the number of “friends” an individual has. Strong social support has been linked to increases in well-being, and a lack of a supportive social framework often predicts negative psychological health and the onset of depression and other mood problems.

5 Key Trends Supercharging Today's Digital PR In 2012, Social Media will move beyond growth to saturation. This means that digital public relations is changing quickly. Recently, I had an opportunity to speak about the opportunities and trends in digital public relations at the PR News Digital Summit. Here's a quick look at what I think social media saturation and mobile growth mean for public relations this year. 1. Beyond the Second Screen: 24 Hours of Screens

Early Adopter Recruiting Startup BetaBait Helps Users Show Their Love For Apps BetaBait, the startup that helps new apps and services find beta testers, is introducing new features today that should give those testers more control of the experience — and give BetaBait more opportunity to make money. BetaBait doesn’t quite serve the same function as a service like LaunchRock — it’s less about managing the beta testing process and more about finding the users you need for those tests. So it’s to cultivating an audience of early adopters, who either receive an email with a list of new startups looking for testers or search the site for products that interest them.