4 Digital Marketing Strategies: An Airbnb Case Study. Planning a vacation?
If you are searching for a place to stay in Google, you will likely come across Airbnb. This is the story of a fresh, new peer-to-peer vacation rental website that spread their marketplace service throughout the world via creativity. They had a digital marketing strategy to match their mission leading to international waters and, with a little struggle, came out on top. Survival is dire in the wild, and also in the world of search. Travel with us through the online world of Vacation Rentals. Airbnb is a marketplace where people share private spaces all over the world to be rented short-term.
Image credit: www.hoosh.com Visibility Drivers of Vacation Rentals in Germany Airbnb.de’s visibility when it comes to generic keywords in Germany is the result of AdWords. Screenshot taken 11.03.2014 of The orange bar shows the average share of search of paid and organic visibility for the top 5 domains based on the top head keywords in the category. 1. 2. 3. The Battle Is For The Customer Interface. Editor’s note: Tom Goodwin is senior vice president of strategy and innovation at Havas Media.
Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening. Since the Industrial Revolution, the world has developed complex supply chains, from designers to manufacturers, from distributors to importers, wholesalers and retailers, it’s what allowed billions of products to be made, shipped, bought and enjoyed in all corners of the world. How Web Sharing Sites Can Save The Planet. Using the web to help people share “stuff” has become a hot commodity as of late.
Sites like peer-to-peer apartment rental Airbnbhave been generating some serious attention over the past few weeks, a book on the subject of web-based collaborative consumption comes out next week, and car sharing services from Zimrideto Zipcar have been expanding rapidly. As co-author of the upcoming book Rachel Botsman puts it in an interview in this September’s Wired Magazine issue, “We’re facing a revolution in the way we think of ownership,” and it’s being driven by the Internet. But I think there’s another often overlooked aspect at the heart of this cultural shift: how to manage constrained resources sustainably in the face of massive population growth centered around cities.
There will be an estimated 9 billion people on the planet in 2050 — more than 2 billion than there are today — and largely that population growth will happen in cities. Etude : Airbnb bénéficie à l’économie locale ! Airbnb, le leader mondiale de la location d’hébergements entre particuliers, vient de publier une étude spécifique au marché parisien.
AGC-Collaborative-Economy-JAN2015.pdf. Jeremiah Owyang (Crowd Companies) : "L'économie collaborative finira par bouleverser tous les secteurs d'activité" Taxis contre Uber : les esprits s'échauffent. Par Francetv info Mis à jour le , publié le.
Avec Uber, les particuliers peuvent désormais jouer au taxi. La start-up californienne de voitures privées avec chauffeur (VTC) lance ce mercredi UberPOP, une application qui permet à des particuliers de s'improviser taxis sur des trajets courts dans Paris et sa proche banlieue.
Les taxis sont à nouveau menacés dans leurs prérogatives, sous les coups de boutoir d'Uber qui poursuit la diversification de son offre de transport urbain. Beyond Zipcar: Collaborative Consumption. It’s been more than a decade since the founding of Netflix and Zipcar, and by now both are well-established businesses.
They’re leading examples of an economy and culture model we call collaborative consumption—systems of organized sharing, bartering, lending, trading, renting, gifting, and swapping. Collaborative consumption gives people the benefits of ownership with reduced personal burden and cost and also lower environmental impact—and it’s proving to be a compelling alternative to traditional forms of buying and ownership. Click here for a larger image of the graphic. Why Do People Take Part in Collaborative Consumption? The success of any collaborative consumption (CC) platform or business depends on reaching a critical mass, at which point users can easily find the goods, food, or skills which they seek.
To understand the potential for platforms to reach this critical mass, shareNL interviewed twenty users of Dutch collaborative consumption services: on-demand stuff sharing platform Peerby, meal-sharing marketplace Shareyourmeal, and online skill marketplace Konnektid. From there, we analyzed motives and aggregated them into variables to explain why people are taking part in collaborative consumption. Current users predominantly have the characteristics of innovators and early adopters. They got to know about the platforms through networks and social media and started using them mainly out of practical need. Why We Cooperate. Pratiques de l'économie du partage à travers le monde - Blog Bureaux A Partager. Connecting the Collaborative Economy. Uber, Airbnb and consequences of the sharing economy: Research roundup Journalist's Resource: Research for Reporting, from Harvard Shorenstein Center. Lyft car in San Francisco (Wikimedia) The implications of the so-called “sharing economy” have been hotly debated in the news media, and the research world is now beginning to weigh in with deeper analysis.
One central area of argument relates to whether the sharing economy is simply bringing more wage-earning opportunities to more people, or whether its net effect is the displacement of traditionally secure jobs and the creation of a land of part-time, low-paid work. It’s a debate that continues to play out across communities in the United States, forcing reporters to weigh competing claims and varying in tone from boosterism to warnings of the new economy’s “dark side.”
While the conclusions are anything but clear, even as more data pour in, it is worth digging into the available literature and knowing the centers of research debate and lines of argument. Fights over rules and regulations. Roo-rogers-redscout.pdf. Making Booth Rental Work - Business - NAILS Magazine. The salon owner/nail technician relationship in a booth rental situation resembles the husband/wife relationship: it’s a constant struggle between control and compromise.
Nail technicians struggle to defend their independence; salon owners try to create a cohesive workplace. Our focus group discussion revealed that, although the IRS has very strict guidelines defining exactly what a salon owner is and isn’t allowed to do, salons do not follow these guidelines with any consistency. The goal of our focus group was not to determine whether laws are being broken, but to discover how salon professionals make booth rental work.
How does a salon owner maintain service and performance standards if she isn’t legally allowed to tell her technicians how to do nails? Who does the IRS go after if taxes are not paid? We invited the group participants to share with us specifies about their salon operation. Making Booth Rental Work - Business - NAILS Magazine. How to Figure Rent for a Salon Booth (5 Steps) The Advantages of Booth Rentals in Salons (4 Steps) Drivy, "l’Airbnb de la location de voitures", met le turbo. Groundbreaking New Study shows Chair & Suite Rental Tsunami Overtakes Independent Salons as the Largest Salon Category in United States In-depth study defines and includes how to market to all rental and lease models. : Beauty News and Insights- Professio. Dallas—July 18, 2014—By 2015, nearly 50% of all U.S. salons will offer some form of the booth rental/leasing model, and in the long run, there is little doubt that the better managed, private and corporate chains and booth rental salons combined will satisfy nearly 75% of all U.S. salon consumer market needs, according to the new “Professional Salon Industry—2013, Chair and Suite Rental Study” from Professional Consultants & Resources (PCR), the leading strategic consultancy and salon industry data source in the United States.
The new study also features a special section on strategies for Marketing and Selling to Chair and Suite Rentals. “The chair and suite rental tsunami has hit the U.S. salon market. While independent artistic salons catering to high-end clients will always play an important role in the professional salon industry marketplace, this business model will continue to lose market share to booth/chair rentals and chain salons,” says Cyrus Bulsara, president of PCR. Hairdressing-Environmental-Scan-2014.pdf. The on-demand economy: Workers on tap. IN THE early 20th century Henry Ford combined moving assembly lines with mass labour to make building cars much cheaper and quicker—thus turning the automobile from a rich man’s toy into transport for the masses. Today a growing group of entrepreneurs is striving to do the same to services, bringing together computer power with freelance workers to supply luxuries that were once reserved for the wealthy. Uber provides chauffeurs.
Handy supplies cleaners. SpoonRocket delivers restaurant meals to your door. The on-demand economy: Workers on tap. Intuit_corp_vision2020_0111v5.pdf. Mutinerie : « dans 10 ans, faire du coworking sera devenu banal » - Positive post. Looking for Shared Office Space? Visit Hub Australia Coworking. Share space shaking up service office market. A quiet revolution is taking place in the Australian office market – one that is turning the serviced office concept on its head. A core market for this sector is business start-ups, who turn to serviced offices for their first premises, renting a suite with a professional sounding address and receptionist. But what these budding entrepreneurs too often find are pokey suites in bland environments offering little interaction with other people. In start-up rich sectors like digital media, marketing agencies and visual arts, that simply won’t do.
Instead, they are turning to growing number of shared workspaces which offer open plan environments designed to create a friendly atmosphere and stimulate cross business collaboration. A growing number of shared workspaces which offer open plan environments designed to create a friendly atmosphere and stimulate cross business collaboration. I spoke to James and Lisa Wickham who run Salt House in the trendy inner Brisbane suburb of New Farm. Shared office space a growing trend. Developer is taking the business of co-working, mostly the domain of entrepreneurs and freelance workers, to the blue-chip end of town with the redevelopment of the Sydney building at 1 O’Connell Street. The Porter, as the 700-square-metre ground floor space is called, will give tenants and non-tenant members access to a range of flexible spaces tailored to different themes and designed for meetings, casual working and collaborating.
In an already competitive market for tenants – made more intense in Sydney, where the Barangaroo development will add 30,0000 square metres to the city’s stock of office space – strategies to attract and keep tenants are crucial. The Porter is due to open later this month and for the first time creates a shared working space for top-tier corporate tenants, rather than the individuals and micro-businesses that have powered the growth of co-working space pioneers such as Hub Australia.
Introduction to Behavior-Based Design. In general, I think that a product is only as good as its ability to co-opt behavior. Techcrunch is littered with the stale remains of gorgeous products that were executed to perfection, but failed to get any true user adoption. They failed to fit into, or change, the behavior patterns of their users. This point is obvious. The question now becomes: Why did they fail to fit into, or change, the behavior patterns of their users?
Are we heading towards a bubble in shared office space? Most people work in a cubicle. The lucky ones have an office with a window and a door that can be shut. But a new kind of office is popping up in neighborhoods from Newton to Chelsea to Boston’s Leather District: communal spaces where you can rent a desk or three on a month-to-month basis, and mingle with other businesspeople around the kitchen’s beer tap at the end of the day. (Unlimited brewskis — or cups of coffee — are included in the rent.) Continue reading below And unlike the generic, all-beige business centers of the past, these workplaces have a cachet that appeals to young entrepreneurs as well as established companies like Facebook and Amazon.com setting up local offices. Mesh - the pulse of the sharing economy. La Consommation Collaborative, le phénomène de fond qui va bouleverser les entreprises traditionnelles.
Airbnb, Uber, Lyft : de l'économie collaborative au business du partage- 16 août 2014. La Louve, le supermarché parisien qui fera travailler ses clients, ouvrira début 2016. Pour pouvoir acheter des produits à prix réduits, les clients de ce supermarché «collaboratif» devront y travailler 3 heures par mois. Les Français sont fans de consommation collaborative, parfois sans le savoir. Chiffre d'affaires de l'économie collaborative. L'économie collaborative: une révolution en marche ? Un milliard de dollars de chiffre d’affaires pour Uber. Et si on aidait les startups. Analysing the Mobile Beauty Industry : On Demand Economy Series.
Une " Uberisation " de l’économie ? (2/4) – 15/12. Une " Uberisation " de l’économie ? (3/4) - 15/12. Hellocasa.fr : Bricolage et petits travaux à domicile. Une " Uberisation " de l’économie ? (3/4) - 15/12. L'Uberisation du travail décryptée par The Economist. L' « Uberisation » de l'économie et le grand vertige des élites. Rachel Botsman.
Débrief du documentaire d'Arte sur l'économie du partage - Blog Bureaux A Partager. Le coworking space, nouveau bastion du travailleur indépendant. Why Coworking Spaces Are Here To Stay. Coworking and The Sharing Economy.
Les « tiers-lieux », nouveaux espaces de travail collaboratifs. Breather, un espace de bureau sur demande. Why sharing office space is just smart business. What Coworking Can Really Do For You. La recette d'un espace de coworking fructueux - Start-ups - Data News.be. When sharing economy goes corporate: LiquidSpace’s work space rental goes enterprise-level. Is Coworking the Future of Work? Creative hubs. 3 experts offrent leurs conseils pour construire un espace de coworking dans le monde arabe. Coworking Space in Boston - The 2014 Roundup - Boston Startups Guide. La Pyramide de Maslow du coworking. Coworking. CoWorking and the Uber-izing of Work: Idea Space and Workbar. 5 Questions With Jeremy Neuner, Co-Author of 'Rise of The Naked Economy' Les entreprises traditionnelles doivent s’adapter à l’économie collaborative.
The future of work: There’s an app for that. Work. Now. Locally. Be a Trustman ! How it Works — Flex Stylist. Hire Freelancers & Find Freelance Jobs Online - Freelancer. The Business of Sharing: How Technology Is Changing the Concept of Ownership Hire freelancers and find freelance jobs instantly. The Uberisation of Talent: Can the Job Market Really Be Optimised?
Questions about Uberisation of professional services - Beaton Capital. 714-1-document_file.pdf. Labour markets: Jobs are evolving, not becoming obsolete. Le marché du travail va changer. Préparez-vous dès aujourd'hui.