Regole e principi. Tavole periodiche. Reference. Do Not Let One Bad Data Point Ruin The New Narrative - Evolution Counseling. How Impact Businesses Use Storytelling to Build Movements. An impact business or social enterprise is an entity that works to solve a social problem through humanitarian or economic intervention, and usually sustains itself by raising funds or by generating profit.
It focuses on improving the status quo of specific disadvantaged sections of society by providing them sustainable livelihood opportunities, improving their access to basic facilities -- like education, health, energy -- or assisting with local crises. So what makes a dream like this work? More often than not, it's the burning desire of an organization's supporters to make a difference. Thus, social brands represent the human stories of fights, hopes, and triumphs. These stories form the pillars of the company's narrative. Types of Social Good Brands So What's The Story? That storytelling is the most effective way to convey a brand message is now a well-accepted concept: when told well, they move audiences in ways that facts and figures cannot. Catchy? Perché usare lo storytelling aziendale in un piano di digital marketing. Leadership, Connection and Power of Storytelling. If the job of a leader is to take people to a better place, they first need to take people’s imagination to that better place.
One of the biggest mistakes leaders make when communicating about the future is to show future in form of data, numbers and charts. They are good to capture the mind of people, but people will only endeavor to go there when their hearts are engaged. Storytelling has been one of the most powerful tools to drive imagination of people first before people decide to take actions towards the future. The historic “I have a dream” speech by Martin Luther King or the narrative of non-violent movement for India’s independence by Mahatma Gandhi are powerful examples of story telling that led to massive change, first in the minds and hearts of people and then in reality. If you are a leader who is facilitating a large scale change or transformation effort, paint a compelling picture of the future before you show the data.
Additional Resources: 64 Sites for Digital Storytelling Tools and Information. L’era della narrazione, tra storytelling e post-verità — 00:am. Storytelling Ressources. Storytelling. Story Telling. Narratives. Forbes Welcome. More resources. STORY Seminar with Robert McKee. Ron Donaldson, knowledge ecologist, facilitating homo narrans towards an emergent Sustainocene future. 50+ Web Ways to Tell a Story. Tim Sheppard's Storytelling Resources for Storytellers. Timescape. CONSTRUCTION/ECRITURE D'UNE HISTOIRE. STORY TELLING. I ♡ Storytelling. The 5 Levels of Digital Storytelling. By kylemawer It’s our pleasure to introduce a guest blog post by James Taylor, who has been adapting gaming elements (such as leveling up) and applying them to digital storytelling.
Thanks, James for a very interesting blog post and loads of great web links and resources which you’ll find near the end – Some of them we’re familiar with here at Digital play but we can’t wait to dip into all the others. Over to you James . . . When we think of introducing web-based tools into our classrooms, as teachers we often obsess over the technical side of things. We worry about setting everything up, about dealing with passwords, about computers crashing and our students not doing what they are supposed to do. We are not wrong to consider these things, whether we teach kids or adults. In this article, I will demonstrate how you can increase the levels of complexity both technically and linguistically in web-based storytelling by using tools that ask more of your students at each stage.
Digital Technolgy Enhanced Storytelling. Visual Storytelling: Istruzioni per l'uso. La quotidianità è fatta di storie, anche se spesso non ce ne rendiamo conto, ci muoviamo attraverso narrazioni fatte di emozioni, persone e valori.
Queste storie non necessariamente sono scritte o orali, anzi tendono a essere sempre più visive. Anthropology as Theoretical Storytelling. [This essay is part of the Fall 2015 Savage Minds Writers’ Workshop series.]
Anthropologists are storytellers. Will Self: Are humans evolving beyond the need to tell stories? A few years ago I gave a lecture in Oxford that was reprinted in the Guardian under the heading: “The novel is dead (this time it’s for real)”.
In it I argued that the novel was losing its cultural centrality due to the digitisation of print: we are entering a new era, one with a radically different form of knowledge technology, and while those of us who have what Marshal McLuhan termed “Gutenberg minds” may find it hard to comprehend – such was our sense of the solidity of the literary world – without the necessity for the physical book itself, there’s no clear requirement for the art forms it gave rise to. I never actually argued that the novel was dead, nor that narrative itself was imperilled, yet whenever I discuss these matters with bookish folk they all exclaim: “But we need stories – people will always need stories.” As if that were an end to the matter. The Perils of Data Story Telling: The Virtues of Data Documentaries. Many times, my young children ask me to read them a story before sleeping.
We have wide variety of children's books from which to choose. My children tend to go back to the same stories: those that capture their attention, spark their imagination, and have an appealing ending. They enjoy stories for which I inject theatrical creativity, a thick accent, a singing tone, or want participation from my small audience to become active part of the story. Good stories capture our attention and imagination, engage the audience.
They are cohesive and become memorable. Storytelling. Storytelling. Patrizia Soffiati - Google+ - Cos'è una storia? +You Search Images Maps Play. 4 cose che i brand possono fare con lo storytelling. Come si raccontano i brand?
Why Storytelling Is The Ultimate Weapon. In business, storytelling is all the rage.
Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival. In his book, Tell to Win, Peter Guber joins writers like Annette Simmons and Stephen Denning in evangelizing for the power of story in human affairs generally, and business in particular. Use storytelling to communicate your company’s values. Giving Your Brand Primal Power Through Storytelling. “Once upon a time…” Those four little words, when combined, have an amazing allure, simply because we know that they signify that something special is about to happen…a story.
Humanity has used stories from the beginning to bind communities, create movements, inspire religions, and promote patriotism. From cave drawings to campfire tales, from papyrus writings to the Gutenberg Bible, our species has always rallied around stories--narratives that had the ability to hit us where we live and take us to someplace new. At our agency, we make what we call “story-selling” an essential component of our branding efforts with our clients. We’ve seen firsthand that, when you create the proper story, you’ve done most of the heavy lifting required to build a successful brand.
Personal & Business Storytelling. Infographic: Storytelling Vs. Corporate Speak. Visual storytelling demands a place in any organization’s business communications. Photos, graphics, charticles – apparently, when it comes to fish, what happens in Vegas does not stay in Vegas – etc. all provide storytelling fodder. Which brings me to the infographic. You could make an argument that the infographic is the new black. Beyond the visual appeal, infographics push companies to communicate at the industry level. Future of StoryTelling. Storytelling.
Storytelling. StoryTelling. Contes. Sarah Peck – It Starts With… Fictionaut. NarraFirma. Cowbird · A witness to life. Storybird - Artful Storytelling. Sixty second writer. Short stories at east of the web. Voleur de secrets. Okay, this rat is leaving the ship. I’m not going to delete it, but I’m not going to use this blog anymore for a while.
Maybe later. But after I made that post considering leaving it another 10 people started following, and I am too anxious as a person to feel comfortable with having a personal blog/scrapbook followed by this large a crowd. Advice, etc. Il menestrello 2.0. Era il mio primo giorno da studente fuorisede nella città eterna. L’ora di pranzo si avvicinava, e come tutti i giorni ero pronto a sedermi in tavola per gustare le pietanze della cucina lucana preparate da mamma. C’era un piccolo inconveniente, mancavano sia le pietanze lucane che mia madre! La situazione era aggravata dalla mia totale incapacità di cucinare qualsiasi piatto. VoiceMap - Transform voice into images. Discussion: Storytelling and success stories. I’ve not been able to keep up with all threads but it seems there have been a number of interesting discussions over the past few days covering various aspects of the role of data visualisation and what we should expect from it. Thought I’d join the party late and throw in a few thoughts of my own as I was planning on writing something about these subjects anyway.
Firstly, I would recommend you take a look at Moritz Stefaner’s post about the different functions of visualisations – those that tell (or more specifically show) stories and those that don’t. I particularly suggest you read the comment responses at the bottom of the post, I haven’t read them word-for-word but skimming through reveals some good discussions in there. Interestingly, you can see how often the nuances and semantics of the written word are at the root of many disagreements about perspectives when they are actually the same views just articulated differently. Apprendrel'EcrireparleWeb. Languaging and Storytelling. Five Words Tell A Story. Once upon a time: storie che raccontano il reale - Papers - Brandforum.it. Letto 1646 volte Cristina Fona, Network di Brandforum.it. Tips for Effective Storytelling at Work. Stories have always been used to motivate and inspire others, and the business world seems to be catching on to the power of that method as more executives are coached on how to tell effective stories.
For example, all senior executives at Nike are known as “corporate storytellers,” and at Kimberly-Clark, seminars are held to coach employees through a 13-step program for constructing stories and structuring presentations around them, says Paul Smith, author of “Lead With a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire.” “With a business story, it’s not just telling a story to entertain,” he says. “You’re trying to get behavior to change . Humans make decisions emotionally. Logic and bullet points will fall short if you only use them and don’t structure a story, as well.” Fuseproject. ThingLink : Créer des images interactives à plusieurs. PostSecret. Create a PicLit. Your summary. A Crash Course in Marketing With Stories. Storytelling. Inspector Insight " Neuroscience and Storytelling. In Wired for Story , Lisa Cron uses neuroscience to explain the principles of writing good stories, giving a very interesting take on why good stories work the way that they do.
She reminded me of the book Made to Stick , as her 12 principles cover the key message of Chip & Dan Heath’s book which is to use simple, unexpected, concrete, credible, emotional stories as the basis of effective communication (SUCCESs) and also The Storytelling Animal which shares many of the same secrets. I have reduced her 12 principles to eight which I think are key to effective story writing. Virtual reality The basis of story is to allow us to envision the future, acting out different scenarios and imagining future decisions. For the writer this means that stories need an immediate hook and must keep the reader (or watcher) wanting to know what happens next. Steven Pinker put it this way: The story filter Our brain is an amazing machine, especially the adaptive unconscious which we have little access to.
Inspector Insight " Storytelling in Research. As market research has developed it has become more remote from the people it wishes to understand. Technology is a great enabler, but also creates an artificial barrier between the researcher and customer. Similarly, short and narrowly focused questions and prompts encourage short and narrowly focused answers, missing the full story of human behaviour and failing to capture the goals, emotions and context of decision making.
It is time for market research to think in narratives rather than bullet points. The Future Of Storytelling: Immersion, Integration, Interactivity, Impact. As technology becomes more advanced and more accessible across multiple platforms, it’s only natural for consumers to expect increasingly higher standards of creativity and engagement from content creators. The craft of screenwriting, movies, Hollywood, and the creative life. Better User Experience With Storytelling - Part One. Advertisement Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. Lo storytelling viene da lontano e oggi si avvicina alle imprese. Latitude-Future-of-Storytelling-Phase-1.pdf. Digital Storytelling. Digital storytelling: A tutorial in 10 easy steps.
“Thankful,” a digital story by Sarah Schmidt. Visual Storytelling: What it is and how to do it right for your brand. Storybird - Artful storytelling. Storytelling: l’arte di raccontare una storia. Storytelling: chissà quanti hanno già sentito pronunciare questo termine. Probabilmente anche tu, vero? The Art Of Storytelling » Home. Storytelling - le blog du pouvoir de vos histoires. Lonelyleap. Thing 4: Digital Storytelling.