background preloader


Facebook Twitter

Les secrets de l'influence des DNVB.


TikTok Marketing for Beginners - A Marketer's Guide to Advertising on Tiktok. TikTok has seemingly exploded from nowhere to become one of the most downloaded apps in the world.

TikTok Marketing for Beginners - A Marketer's Guide to Advertising on Tiktok

It began life as a moderately successful video-sharing app – tagged Douyin in its native China and TikTok in the rest of the world. In 2018, however, it bought out the better-known app,, migrating all its non-Chinese users to a new combined TikTok platform. The company still operates Douyin as a separate app in its home country. It should be no surprise that marketers have begun to see the potential of the platform. This is our TikTok marketing guide, suggesting possible ways that businesses can make the most of TikTok and its young audience. TikTok Marketing Guide: TikTok Enjoys More than 800 Million Installs Probably the most significant impediment to TikTok marketing success has been that most marketers (and business managers) older than 30 have never heard of the platform. It has made the news a few times lately because of concerns over whether it is safe for youngsters. Top 10 LGBT+ Online influencers 2019 – British LGBT Awards.

LGBT Presentation for PRSA Webinar. Top 10 LGBT+ Brand or Marketing campaigns 2018 – British LGBT Awards. J & J – Top 10 LGBT+ Brand or Marketing campaigns 2019 – British LGBT Awards. Social Shopping: What Is Social Commerce and 3 Retail Examples. As ecommerce has grown over the last decade or so, it’s also evolved, changed shape, and spawned numerous offshoots.

Social Shopping: What Is Social Commerce and 3 Retail Examples

One of those offshoots of the big ecommerce revolution is social commerce — and it’s making a big splash. According to Adweek, the top 500 retailers brought in nearly $6.5 billion from social shopping in 2017. That’s a big opportunity for retailers. Just as social media leveled the marketing playing field, social commerce is giving brands both big and small a new way to capitalize on their hard-earned social media reach. And retailers are taking notice — a recent report from Gartner L2 found that 66% of brands had tried out a social commerce feature in the last year. Social Commerce: 16 Awesome Examples of Social Selling. The recent explosion of social commerce is a stark reminder that shopping has always been a social experience.

Social Commerce: 16 Awesome Examples of Social Selling

And given the wealth of opportunities brands have to score sales today, social feeds are quickly becoming the modern-day trip to the mall. Just as shoppers want to share and show off their purchases, ecommerce brands are expected to provide a personalized, back-and-forth experience for shoppers. Considering over half of all shoppers follow brands on social media to view new products, there’s no denying the potential for social feeds to drive sales. For example, Riviera Maison, a premium furniture brand, explains how they were able to effectively inspire potential customers through the use of their current customers’ social content in this case study. Social Commerce 2019: The Latest on Mastering Social Selling. Download a printable version Want to save this for later?

Social Commerce 2019: The Latest on Mastering Social Selling

Download a PDF version to print, read offline or share with co-workers. Download PDF Each step someone takes in your buying process increases the risk of them abandoning their purchase. Every click. Réussir en social commerce en 2019. Un article a fait grand bruit la semaine dernière aux Etats-Unis.

Réussir en social commerce en 2019

Social Commerce: What is it and Why is it Important? The average person will spend five years of their life on social media – the equivalent of 1,825 days or 43,800 hours.

Social Commerce: What is it and Why is it Important?

The average person will spend five years of their life on #SocialMedia - the equivalent of 1,825 days or 43,800 hours. #ecommerce #EcommerceStats Click To Tweet And that’s just based on current collective usage. Research shows that the number of hours per day we spend on social media is actually increasing. What is social commerce? Social commerce is an ecommerce term for the buying and selling activities that take place on social media networks.

What is social commerce?

Social Commerce: The Hottest Retail Trend of 2019. Social commerce — the use of social networks to send traffic to e-commerce sites and, ultimately, drive e-commerce purchases—is having its moment.

Social Commerce: The Hottest Retail Trend of 2019

Exactly how fast is social commerce growing? Are certain demographics engaging more heavily? Key social commerce trends in 2019. For many of us today, we’re just as likely to buy something online as in a physical shop.

Key social commerce trends in 2019

E-commerce has consistently grown and developed over the last 10 to 15 years and it appears this trend is set to continue. With the likes of Amazon setting new standards all the time, we’ve never expected more from our e-commerce experiences. Over the same period, social media has exploded and now plays a significant role in our digital lives. Social media has revolutionized the way we consume information, communicate with friends and experience the world. In fact, we’re so connected that social media is often blamed for our modern crisis of distraction! However, social media has also opened new opportunities for brands and consumers.

Social Commerce 2019. After initially struggling to gain traction, social commerce has started to blossom.

Social Commerce 2019

Platforms like Pinterest and Instagram deliver rich visual content and added features that help shoppers discover, research and purchase a wide array of products online. How significant is social commerce, and how fast is it growing? Social referral to retail ecommerce sites has grown 110% in two years, outpacing all other referral channels. But it still represents a modest percentage of inbound ecommerce traffic, accounting for 9.1% in Q1 2019.

Social Commerce: How Social Shopping Can Drive Sales (2019) Most purchase journeys have too many unnecessary steps in the conversion funnel. Each one massively increases the chance your potential customers are going to abandon their purchase and leave your store forever. The problem lies in modern merchants’ reliance on software and tech solutions. We’re all too concerned with gamifying the process and making sales through cheap tactics instead of solving genuine consumer problems. We’re overthinking things. Can social commerce be the next wave of retail? In this post, GlobalWebIndex's Strategic Insights Analyst, Olivia Valentine examines how the big social platforms are building up their e-commerce credentials and the opportunities for retailers and brands. Over the past five years, social media’s coming of age has seen a lot of shifts that are now the new norms.

In a relatively short period of time, social platforms have evolved way beyond a space for communication, personal sharing and networking - towards a place where consumers can engage in a myriad of behaviours that aren’t so traditionally social. Social behaviours aren’t the primary motivation anymore Back in 2014, around half of internet users said they mainly used social media to stay in touch with what their friends were up to. This was the top motivation back then, and by some distance, with a 14 percentage-point lead over all other options. But fast forward to 2018 and a lot has changed. Social Commerce - Amplify The Shopping Experience On Ecommerce. 10 min read According to a study, there will be almost 1.92 billion global online shoppers in 2019.

That’s a lot of potential buyers! And the numbers are just increasing with a prediction to reach 2.14 billion by 2021. These numbers are evidence enough to stress upon the magnificence of the eCommerce industry. Council Post: Top Marketing Trends For 2020. With the speed at which modern technology is growing and evolving, it is no surprise that everything that relies on it must move at a similarly breakneck pace. Digital marketing is no exception. With constant updates, new techniques, and changes to algorithms, digital marketers are frequently scrambling just to keep up.

Being aware of emerging or continuing trends is a vital part of staying on top of the game. With a brand-new decade rapidly approaching, here are some of the top marketing trends for 2020. Shoppable Posts. Top Marketing Trends to Expect in 2020. No te pierdas el congreso más importante de marketing digital en América Latina. 20 y 21 de noviembre CDMX. Compra tu boleto aquí With 2020 on the horizon, new and disruptive technological innovations are forcing marketers to evolve their best practices.

Here we examine several major marketing trends are seen to be developing for 2020 and beyond. Once the only game in town, digital marketing has led the way to multichannel marketing. Today, we are rapidly approaching what has become known as the omnichannel marketing age. 5 Big Content Trends for 2020. In 2020, content marketing and SEO are going to be hitting some awesome high notes. We’re careening toward a bright future of more useful, helpful, technically amazing content that aligns with user habits, preferences, and search needs.

Content is getting better because we’re getting smarter about how we strategize, research, create, and publish it. Content marketing as a whole is no longer a type of marketing experiment, but a proven strategy that can work wonders for any brand. With that exciting news in hand, what’s next for 2020? Let’s dive in. Creating Apps and Games for Children and Families   When it comes to children and technology, we all have the same goal: to keep kids safe. Protecting kids and safeguarding their privacy is a responsibility we all share. Kids et digital, un duo bénéfique ! Digital natives par définition, les kids pratiquent en moyenne près de 12 activités virtuelles par mois (1). Si l’usage poussé des nouvelles technologies par les enfants interroge, le digital est pourtant un moyen de développement pour les plus jeunes et un vecteur précieux pour les marques. Le digital pour rassembler et sensibiliser.

Kids et consommation de contenus vidéo. 627 millions de programmes jeunesse sont désormais disponibles en France (1), et cette croissance ne compte pas s’arrêter. How To Market to Parents in 2019: An Awareness Stage How-To. How Advertising Rewires Kids' Brains. Les jeunes parents et les influenceurs. 90% des jeunes parents ont déjà acheté suite à une publication d’influenceurs.Kidiwiz s’est intéressé de plus près aux relations entre les jeunes parents d’enfants âgés de 0 à 35 mois et les influenceurs parentaux.

Une enquête réalisée en partenariat avec l’Institut des Mamans* met en évidence le rôle de plus en plus important des influenceurs dans le parcours d’achat des jeunes parents : 30% d’entre eux suivent un blogueur ou un influenceur parental et 90% de ces parents ont déjà acheté un produit sur leur conseil.Qui influence la cible parentale ? [Infographie] Un jouet sur dix est acheté... - Loisirs, culture. WAS ThinkForward 2019 spread. Datareportal20190131gd001digital2019globaldigitaloverviewjanuary2019v01 190130114756. Datareportal20190131gd100digital2019belgiumv01 190203062617.

Datareportal20190131gd100digital2019francefrv03 190131064757. Le papa, une cible marketing à disrupter ? - Maddyness - Le Magazine des Startups Françaises. Le tabou est, d’abord, une sorte d’autocensure. Or, il se pourrait bien que l’image que l’on se fait des papas, celle qui se trouve dans l’inconscient collectif, ne corresponde plus à la réalité. Un peu comme la rémanence d’une tache de lumière sur la rétine, alors que la source lumineuse n’est plus dans le champ de vision.

Il se pourrait que la communication des marques à destination des hommes pâtisse du fait d’ignorer une nouvelle donnée, à savoir que le papa s’est digitalisé. Il se pourrait que les RH soient impactées par cette évolution. Bref, il se pourrait que la transformation digitale du papa soit d’une importance comparable à la transformation digitale des banques, des assurances ou des industries de santé.

Le papa, un grand oublié des marques Est-ce qu’on parle de quelque chose qui évolue sous les radars ? Marketing to the Pink Pound (Dorothy Dollar) LGBT, you might ask? LGBT is the acronym for the Lesbian, Gay, Bisexual and Transgender community—you may also use LGBT+ to be inclusive of additional members of this group. With the acceptance and visibility of people with various sexual orientations and gender-identities having increased and welcomed, in the last number of decades, I thought it would be a good time to bring understanding to current marketeers inlcuding the members of this group, demographics, and warnings.

Building a Marketing Strategy that Reaches LGBTQ Families – Motivate ROI. CMI 13th LGBTQ Community Survey US Profile. 10 Great Examples of LGBT Content Marketing. By 2020, millennials will total more than $1.4 trillion in spending power. Pride Month 2019 : 4 marques (vraiment) engagées - Phèros. Utopies note19 marquesdefierte juin2019 v3. Aux Etats-Unis, les marques se prennent de passion pour les LGBT. Temps de lecture: 2 min. Top 10 LGBT+ Brand or Marketing campaigns 2017 – British LGBT Awards. LGBTQ-inclusive advertising is a win with these consumer groups. What is Youth Marketing? Explore the Strategy of Youth Marketing Teenagers as we know them today have only been a distinct part of the population since the 1950’s.

A burgeoning youth culture in film and popular music celebrated the years when young people were no longer children, but not quite adults. Young people suddenly became very conscious of their own identity. Les ados révolutionnent la consommation ! A Child Rights Based Approach to Food Marketing Report. Responsible Marketing to Children. Online marketing to children factsheet web en 0. Familylifecyclesamditsimpactonmarketing 140320050826 phpapp01. 10 15 enfant prescripteur DP3. Nestle marketing communication children policy. Tackling food marketing children digital world trans disciplinary perspectives en. SOWC 2017 FR. Tool Developing a Marketing Plan. L'enfant, un client à part entière. Être "family-friendly"… Children of Marketing. HuffPost is now a part of Verizon Media. Marketing to Millennial Parents. How to advertise effectively - Global Banking & Finance Review. 6 Ideas for Marketing to Millennial Parents. 7 stratégies de publicité pour avoir plus de visibilité auprès de votre clientèle cible : les mamans – ANNIEWORKSTATION.

Bornsocial27092018v2novideo 180927101348. Digital & Social Media - Expertises - Com' des Enfants - Agence Stratégie Communication Marketing Enfant Famille Sénior. La famille : pas un mais des modèles. Marketing de la famille : 10 attitudes à adopter pour une communication engagée auprès des parents. Kid consumers: How food and beverage companies handle marketing to children. Marketing de la famille : 10 attitudes à adopter pour une communication engagée auprès des parents. Le marketing de la famille en 2020. Proven Marketing Tips That Will Sell out Your Family Event - Eventbrite UK. Tips for Marketing to Parents. 5 Marketing Strategies to Reach Millennial Parents. Think BR: Appealing to kids and selling to parents. Marketing to Parents in 2019 - Adimo. How To Create Digital Content Parents Will Love.

Marketing And Advertising To Children - Responsible Advertising. Marketing To Parents As Your Target Audience? Here’s a Look at Their Buying Journey - StringCan Interactive. The Parent Trap: Marketing To Parents. How Today's Modern Toy Makers Get Through to Your Kids. The Real Marketing Decision Makers – Selling to Children is far from Child’s Play. [Infographie] Les 5 étapes du marketing destiné aux enfants. Les enfants du marketing. 3 Fundamentals of Ethically Marketing to Kids. When Marketing to Children, Being Ethical and Empowering Is How Brands Win Loyalty. The Ethics of Marketing to Children and Teens - Marketing Insider Group. 4 Ways Ads Target Kids, and What to Do About It. A Look at the Future of the Family. National Park Produce Branding : Produce Branding. 9 Great Content Marketing Campaigns Targeting British Families. Nike Joins the Movement of Brands Launching Subscription Services That Target Kids. Pampers Joins the Movement to Provide Changing Tables for Men’s Restrooms.

Kids Industries: The Family Agency. 5 Brands Successfully Marketing to Parents. L'ère des enfants pédagogues. Comment Bel vend plus de fromages grâce à son média Ralph Lauren Debuts ‘Family Is Who You Love’ Campaign. 28 Heartfelt Family Ad Campaigns. 3 marques de mode enfant et leurs stratégies digitales. Halloween 2019 : les meilleures initiatives organisées par les marques.

Lego prépare les générations futures aux compétences créatives. Generational Marketing: Target the Family, Not the Individual [Infographic] - Return On Now.