Beyond Content Marketing: 5 Ways to Get into the Content Promotion Habit. With Content Marketing, content creation is just half of the battle.
The other half is getting your content right in front of your target audience. Other marketers even say it's supposed to be 20% content creation, 80% content promotion. The fact is, there are millions of content being published each day and the challenge is to have your content rise above that noise. Hence, the need to get into the habit of content promotion. There are a thousand and one strategies to do this. 1. This is something companies often fail to leverage on, its army of content promoters right within its own office. But an agency's work is only as good as its client's support and cooperation. B2B Content Marketing: How to Set up Your Business Blog to Generate Leads. While blogging can work wonders both for B2B and B2C companies, we want to look at how business blogging is particularly effective for the B2B industry.
First of all, it's important for B2B companies to establish thought leadership, whatever industry it may be. Save from some already established brands, blogging is one of the most effective ways for the small players and newcomers to build up their online presence and authority. Here are some quick statistics on B2B blogging trends: B2B Businesses are more likely to use blogging than B2C businesses this 2016.
(Social Media Examiner)B2B marketers who blog get 67% more leads than those who do not. Given that the majority of B2B marketers are putting their best foot forward this year, how does a B2B company set up its business blog for success? Why Your Content Marketing Is Failing and How to Fix It. Content marketing can be extremely effective for extending your reach, driving traffic and helping you reach your business goals.
However, some business owners report that content marketing just isn't effective for them - or at least isn't as effective as they'd like. 10 Outstanding B2B Companies Show Us How Content Marketing is Done. A great way to discover corporate blogging best practices is to take a good look around at the companies who have done it ‘right’.
Not that you should go ahead and copy their practices directly, but certainly think about why their content is working well and why it appeals to their audiences effectively. Why are Corporate Blogs so Important? Corporate blogs can be leveraged in a bunch of different ways. Most importantly, if your business functions to make a profit, corporate blogs affect your company’s ability to generate organic leads and subsequent sales and revenue.
Kapost highlights some critical stats that back up this statement but the most important ones to remember are: “Blogs on company sites result in 55% more visitors” and “B2B companies that blog generate 67% more leads than those that do not blog”. What Most Companies are Doing Wrong The “build it and they will come mentality” is a common misconception that companies have when creating their blog. Building a Keyword-Driven Content-Marketing Strategy Is Key. Join us for a free, live webinar and learn how to drive revenue with content marketing.
Tune in 8/4 at 10:30 a.m. PT. Register Now » 3 big brands that totally “get” content marketing. Content Marketing the Future of Journalism? Content Marketing is changing the way we get news.
Topics formerly covered by journalists working for old-school media are being covered better by independent writers and content producers working on content marketing campaigns. Is this the end of journalism? How did we Get Here? TV Networks have been experiencing falling ratings and shrinking revenues for years. Newspapers and magazines are closing their doors regularly. New media has been chipping away at the revenue model for old media for a long time: Classified ads in newspapers have been replaced by Craig’s List, eBay, Monster.com and a host of other online services that match buyers and sellers directly.
Weather coverage has been replaced by weather apps. Breaking News has been replaced by Twitter and other social media. Sports coverage has gone mobile. Recommended for YouWebcast: SEO in 2016: How Search Has Changed & Why Modern Marketers Must Adapt Cable TV has been decimated by NetFlix, Amazon, YouTube, Hulu and other video services. Six Ways Thinking Like a Cartoonist Boosts Your Content Marketing. It’s no secret—I am a humor nerd.
At 8, my first class presentation was on one of Hollywood’s first comic stuntmen, Harold Lloyd! As a marketer, storyteller and performing improviser, I love anything that makes me think and laugh. That’s why I love cartoons so much. We all do. If you’re human, anyway! You can say so much visually and with a simple caption and make people think, laugh and feel. Source: Marketoonist.com (Tom Fishburne) Cartoons teach us so many great things about content, marketing, and connecting with audiences. That’s the goal behind content marketing: connecting and inspiring action, whether it’s word of mouth, sharing great content, or converting to a sale. Here are six ways creating like a cartoonist can make you a better marketer: 1.
A Simple Guide to KPIs for Measuring Content Marketing. Content marketing is an enigma.
When it comes to doing it, almost every company on the web is clued-in. Top Content Marketing Blogs to Bookmark this 2016. 5 Common Pitfalls of Content Marketing and How to Avoid Them.