background preloader

Video

Facebook Twitter

3 Video Storytelling Tools for Social Marketers : Social Media Examiner. Do you want to create social media videos for your business?

3 Video Storytelling Tools for Social Marketers : Social Media Examiner

Is your lack of video creation skills holding you back? The right apps make it easy to produce social videos by yourself in minutes. In this article, you’ll discover three tools and step-by-step tutorials to help you create stunning promotional videos. 3 Video Storytelling Tools for Social Marketers : Social Media Examiner. How to Create High-Quality Videos for Social Media. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics. YouTube has been steadily improving their analytics reporting over the past several months.

Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

Their current offerings are fairly robust and incredibly useful for assessing channel and campaign performance. You can use YouTube’s reports to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages with your target audiences. To access YouTube Analytics, simply visit www.youtube.com/analytics. While the platform has several different reports, here are the top five metrics you will want to understand, with the recommended reports for each, to help you get the most out of your video marketing efforts. 1. What’s the Best Length for a Video? Infographics have long been a popular way to impart information.

What’s the Best Length for a Video?

They’re usually made with vectorized graphics. At IdeaRocket, however, we’re big fans of the comic book form — nearly all of our staff and freelancers are current or past practitioners, and I think it’s fair to say that all of us are fans. So we thought… why not use the comic book form to impart information in a graphic way?

What we came up with is what we might call a Toongraphic, the first example of which you can see below. This one is written by me and designed by our Associate Creative Director, Robert Kopecky. When speaking with clients about video length, I’ve often referenced two studies that video host Wistia has posted, so that’s the material we referenced. Finally, if the graphic is valuable to you, please share! What’s the Best Length for a Video? Infographics have long been a popular way to impart information.

What’s the Best Length for a Video?

They’re usually made with vectorized graphics. At IdeaRocket, however, we’re big fans of the comic book form — nearly all of our staff and freelancers are current or past practitioners, and I think it’s fair to say that all of us are fans. What’s the Best Length for a Video? 17 Stats That Prove 2016 Is The Year Of Video. The lines between the digital and physical customer experience today are largely artificial.

17 Stats That Prove 2016 Is The Year Of Video

Customers shop in retail stores with their devices at the ready. They expect online-like personalization and recommendations in the aisles. They’re looking for instant gratification and better sensory experiences from digital channels. It’s an omnichannel world and companies must figure out how to live in it: delivering a superior customer experience regardless of the entry point. Luxury fashion brand Rebecca Minkoff, for example, opened its first three retail stores with the intent of taking customers’ best online experiences and bringing them to life.

Un petit orang-outan éclate de rire devant un tour de magie. This Study From Nielsen and Google Says YouTube and Linear TV Help Each Other. YouTube and TV—two competing mediums fighting for the same eyeballs and advertising dollars—might actually be able to find common ground.

This Study From Nielsen and Google Says YouTube and Linear TV Help Each Other

A Nielsen case study commissioned by Google found that TV reach seems to drive YouTube engagement, and in turn, YouTube engagement drives TV reach. In other words, according to the report, people who view a TV program's content on YouTube are more likely to tune in to the actual show. Because of that, as TV audience increases, so does YouTube viewership. According to Nielsen, digital advertising in the U.S. has been rising 15 percent every year since 2012 with no signs of slowing down. (In fact, according to eMarketer, digital ad spending will surpass TV as soon as next year.) Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social. YouTube Is Introducing New Ways to Help Small Businesses Make Better Video Ads.

YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses.

YouTube Is Introducing New Ways to Help Small Businesses Make Better Video Ads

Today, Google is launching three ways for SMBs to create video ads for YouTube that are—at least for the most part—free. With a new app called YouTube Director, the video juggernaut is helping businesses with little or no marketing budget create commercials on their own. The app includes a number of templates, music and editing tools and is free to use. According to Diya Jolly, Google's director of product management, the biggest struggle smaller businesses face on YouTube is the lack of quality of their videos.

Here's What YouTube Promised Advertisers at Its Star-Studded BrandCast 2016. YouTube's massive impact on culture, viewing habits and advertising budgets walked the red carpet on Thursday night, as thousands of YouTube celebrities, marketing executives, fans and plenty of Googlers crowded into the Javits Center in Manhattan for the company's annual BrandCast.

Here's What YouTube Promised Advertisers at Its Star-Studded BrandCast 2016

The event was as much of a celebration of the digital video empire's cultural clout as it was a direct pitch to steal even more dollars from traditional TV budgets. Starting with a long montage of clips from some of YouTube's biggest celebrities and ending with a surprise performance by Australian singer-songwriter Sia, YouTube enlisted its stars, its advertisers, Big Bird and the commissioner of the NBA to tout advertising online instead of on traditional networks.

"We are incredibly proud that YouTube gives everyone a voice, brings them together and shows them the world," said YouTube CEO Susan Wojcicki. However, the night also received some unscripted content. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics. Les 5 publicités les plus populaires sur You Tube en janvier 2016. 100 ans de looks masculins, moustachus ou non. Le mois de novembre relance la tradition du Movember à destination des hommes.

100 ans de looks masculins, moustachus ou non

Il s'agit de se laisser pousser la moustache pendant un mois (ou se raser la barbe) pour sensibiliser son entourage aux grands maux de la santé masculine et les encourager à se faire dépister. Le combat contre les cancers de la prostate ou des testicules ont leurs ambassadeurs, de même que les femmes sont régulièrement invitées à poster des statuts Facebook mystérieux pour parler du cancer du sein.

Le multiple relooking rythmé et ébouriffé de cette vidéo, relayée par Mashable, s'associe au mouvement des moustachus. Elle rejoue les canons de beauté masculins du début du 19e siècle aux années 2010 aux Etats-Unis. La transition 50' - 60' n'a pas du être évidente. Signaler ce contenu comme inapproprié Cette entrée a été publiée dans Internet et la vie en ligne. DailyMotion Vs. YouTube. Watch Time: Optimization Guide for YouTube Ranking Factors. With at least 400 hours of video uploaded to the site every minute, YouTube needs an effective way to 'judge' the quality of the video content so that they can return the most relevant results for a search query and/or recommended and suggested videos.

Watch Time: Optimization Guide for YouTube Ranking Factors

There are a number of metrics and signals that YouTube's platform takes into account. 5 Great Video Hosting Services for Ecommerce. When it comes to managing an ecommerce site, it’s important to consider the best way to integrate product videos. There are a range of video hosting options, depending on the features, cost, and ease of use you’re looking for. How to Write a Video Script [Template + Video]

Movie directors often solely focus on how to shoot and cut great video, what with their savvy camera tricks and editing techniques. Inbound marketers, on the other hand, focus not only on the importance of how to generate top-notch video, but also why developing great videos is vital to their marketing efforts. Most marketers wear a lot of hats, though, and let’s just say that of all the hats worn, the videographer hat is not typically their primary one. Download Script Templates from Storyguide. Script Templates You Can Download In my presentations and workshops through StoryGuide and Ragan Communications I discuss a number of templates and script formats that can help jump-start the creative process when producing a video.

Some help you to focus your message, others help you to ensure you have the elements necessary for a compelling story. For many, leveraging a script format can provide the creative scaffolding needed to stay on target and not waste time or money when shooting. Below you will find script templates, story arc worksheets, and story framework outlines. Fusiform face area. The fusiform face area (FFA) is a part of the human visual system that, it is speculated, is specialized for facial recognition. It is located in the fusiform gyrus (Brodmann area 37). Structure[edit] The FFA is located in the ventral stream on the ventral surface of the temporal lobe on the lateral side of the fusiform gyrus. It is lateral to the parahippocampal place area. It displays some lateralization, usually being larger in the right hemisphere.

"Weird Al" Yankovic - Tacky. How to Partner With YouTube Influencers: 6 Tips for Success Social Media Examiner.