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Every week, Mashable puts together a calendar of upcoming social media and web events, parties and conferences. Here are some tips on how to network, share your information and promote your event using social media: Mashable's Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite , the Web's Event Marketplace. May 9-11, 2001, Chicago, IL : School of WOM is the Word of Mouth Marketing Association's annual spring conference. School of WOM will provide marketers with in-depth practical knowledge on the arts and sciences of Word of Mouth and Social Media marketing.
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Customer relationship management isn't just the domain of big brands, and these days, more and more companies are offering free online tools to make it easier for SMBs to keep track of and reach out to their customers. For some SMBs — whether they're brick-and-mortar shops or online businesses — being able to monitor customer feedback, respond to complaints and help answer questions across a wide variety of websites is incredibly valuable, and it establishes a rapport with customers, who are likely to spread the word and praise the SMB for its outreach. To get a better understanding of what the CRM tasks are and the best tools to accomplish them, Mashable spoke with Marsha Collier, who wrote the book on online customer service.
Caroline Chen | March 10, 2011 | 8 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/social/community-management;page=article;artid=2032329;topcat=social;cat=community-management;static=;sect=site;tag=twitter;tag=facebook;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/social/community-management;page=article;artid=2032329;topcat=social;cat=community-management;static=;sect=site;tag=twitter;tag=facebook;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a> Of all the social platforms, it's hard to avoid your favorite brand on Twitter or Facebook.
Surveillez l'activité de votre site au moment même où elle a lieu : identifiez immédiatement les éléments performants et ceux qui ne le sont pas. En savoir plus Vos investissements dans les médias sociaux méritent mieux que des tâtonnements. Procurez-vous des données et des informations directement exploitables. En savoir plus Découvrez comment vos canaux marketing interagissent pour générer des ventes et des conversions.
Thursday night's "Daily Show" took a departure from the biggest domestic news story of the week, Wisconsin , and moved on to the continuing unrest in Libya over longtime leader Muammar Gaddafi's failure to leave office. Stewart had a lot of fun with his coverage of the 42-year controller of Libya, coming up with even more look-alikes than we or Slate could name. He referred to Gaddafi as everything from "Lionel Richie after a quick peek the Ark of the Covenant" to Larry from "The Three Stooges" to "if Jim Henson made a Muppet out of Prince," and more. Gaddafi's bizarre umbrella speech , translator that sounds way too much like Christopher Walken and ruthless ways were all fair game for "The Daily Show" staff to mock, but of course it didn't stop there. Finally, Stewart got to Gaddafi's most offensive acts, such as his hiring mercenaries from African countries to fight back against his own people: "Hiring outsourced African mercenaries to kill his own people?
The Social Media Strategist Series is supported by StrongMail , which helps marketers forge meaningful, profitable and long-lasting connections with customers through e-mail marketing and social media. Learn more here . With evolving corporate social needs comes ever-changing roles for those who identify "social media" as a core part of their job titles. While the social media strategist role is currently a burgeoning career choice across varying industries, some debate the career's longevity. Jeremiah Owyang, an industry analyst with digital strategy consulting firm Altimeter Group, interviewed 140 enterprise-class social strategists for a report on the " Career Path of the Corporate Social Strategist " that hit the web last November.
What's the first thing young women do when they wake up? Check Facebook . How do enterprise employees pass the time at work ? With social media .
Gary Lee is the CEO of mBLAST , providers of cloud-based solutions to help PR and marketing professionals better identify and engage with their key influencers. From diet pills to get rich quick schemes, our culture is often obsessed with finding the quick and easy solution for every challenge. Lose 10 pounds in two weeks (no diet or exercise required). Make six figures from this simple investment, guaranteed.
These social media policy guidelines are available as a downloadable PDF. T he Society for New Communications Research Best Practices committee has spent a year researching corporate social media policies.
Dermot McCormack is the executive vice president of digital media at MTV Music & Logo Group. Many brands and companies are still struggling with how to develop a successful social media engagement model — one that goes beyond spitting out corporate messages and instead develops a two-way dialog with the audience. Since MTV’s inception, we’ve been fully committed to providing the audience with a voice across all our screens.
While a small, influential group of businesspeople are paving the way for social media adoption among leaders and even lending insight into how social media may be used by CEOs in the future , executives from many of the world's biggest businesses are behind the curve in adoption, according to a recent study . The study found that only 36% of the CEOs at the world's 50 largest companies are engaging via social media or their company websites. The study also found that for those CEOs using social media, most of the activity was akin to traditional one-to-many communication methods — 28% of CEOs gain visibility online by posting letters or messages on their company websites, for example. Interestingly, video was the strongest component among CEOs using social media, with 18% having a video presence via their companies' websites or YouTube channels. Only a small percentage of respondents, though, reported having a profile on Twitter (8%), Facebook (4%), MySpace (4%) or LinkedIn (4%).
Twitter data galore: A screen grab from ReSearch.ly. Trackur, Sprout Social, Thrive & other monitoring tools worth paying for Target audience : Mid-size nonprofits, cause organizations, agencies, brands, NGOs, Web publishers, individuals. This is part of our series on social media monitoring : • Guide to monitoring social media conversations • 20 free, awesome social media monitoring tools • How to create & manage a monitoring dashboard S earch engines and free monitoring tools can help you find mentions of your brand easily, but if you want to take your social media efforts to the next level, you may want to consider using a social media monitoring vendor. Download flyer: some new ones here
Image by √oхέƒx™ on Flickr How & why your organization should be tuning in the social Web M ost brands and nonprofits have received the memo: To succeed in today’s interconnected world, you need to listen to what your supporters and customers are saying about you. With the new year still fresh, you may be finally ready to put into place a listening program to tap into the conversations taking place on the social Web about your organization or sector. Social media has blown apart yesterday’s top-down communication funnel and replaced it with a peer-to-peer model of empowered citizens and producers. People are tiring of mass media and prefer to listen to their peers’ recommendations about products, services and causes.
While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies. According to 2009 Mzinga & Babson Executive Education study , over 80% of professionals do not measure ROI for their company’s social media programs.