From Facebook to Twitter: Save Your Community From Redundancy Caroline Chen | March 10, 2011 | 8 Comments inShare107 By understanding the nuances of each platform's digital culture, you can create unique and relevant content, speak the right language, and effectively grow both communities. Of all the social platforms, it's hard to avoid your favorite brand on Twitter or Facebook. There's a page for every living, breathing moment you have: shampoo, face wash, makeup, breakfast, work, lunch, exercise, dinner, entertainment, and sleep.
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Cédrick Moré M@gic E-business Success. Simple. Real. SBI! Social Media Marketing: 5 Lessons From Business Leaders Who Get It While a small, influential group of businesspeople are paving the way for social media adoption among leaders and even lending insight into how social media may be used by CEOs in the future, executives from many of the world's biggest businesses are behind the curve in adoption, according to a recent study. The study found that only 36% of the CEOs at the world's 50 largest companies are engaging via social media or their company websites. The study also found that for those CEOs using social media, most of the activity was akin to traditional one-to-many communication methods — 28% of CEOs gain visibility online by posting letters or messages on their company websites, for example. Interestingly, video was the strongest component among CEOs using social media, with 18% having a video presence via their companies' websites or YouTube channels. Only a small percentage of respondents, though, reported having a profile on Twitter (8%), Facebook (4%), MySpace (4%) or LinkedIn (4%).
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