background preloader

Social Media in Plain English

Social Media in Plain English

Related:  Professional Learning and Identity

What Successful Work and Life Integration Looks Like Too many people believe that to achieve great things we must make brutal sacrifices, that to succeed in work we must focus single-mindedly, at the expense of everything else in life. Even those who reject the idea of a zero-sum game fall prey to a kind of binary thinking revealed by the term we use to describe the ideal lifestyle: “work/life balance.” The idea that “work” competes with “life” ignores that “life” is actually the intersection and interaction of four major domains: work, home, community, and the private self. From years of studying people in many different settings, I have found that the most successful people are those who can harness the passions and powers of the various parts of their lives, bringing them together to achieve what I call “four-way wins” — actions that result in life being better in all four domains. And yet as someone known as “the work/life balance guy,” I get pushback just about everywhere I go, especially from high achievers.

Altimeter Report: The 8 Success Criteria For Facebook Page Marketing « Altimeter Group : A Holistic Approach To Emerging Technologies Report Snapshot (full report embedded below)Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries. Our heuristic evaluation revealed that brands fell short – nearly half of the brands we reviewed (14 out of 30) did not fully leveraged social features to activate word of mouth, the hallmark behavior of social networks.

Elementary School iPad Apps All Subjects/General: iAnnotate -iAnnotate turns your iPad into a world-class productivity tool for reading, annotating, organizing, and sending PDF files. Keynote - Keynote makes creating a world-class presentation — complete with animated charts and transitions — as simple as touching and tapping. Altimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified) A Collaborative Effort Between Two Firms: Web Analytics Demystified and Altimeter Group It’s just been over a month since we published the Social CRM Research paper (over 36k views on slideshare) and we’re continuing our cadence here at Altimeter Group of publishing widely available reports under the spirit of Open Research. This time, it’s different, we’ve aligned with who I feel are the smartest team of web analytics minds in the space, John Lovett (ex-Forrester analyst) and Eric Peterson (ex-Jupiter analyst) both of the Web Analytics Demystified firm. Stemming from Altimeter founder Charlene Li’s (ex-Forrester Analyst) framework, we co-developed this framework, and put our collective minds to work on measuring the rapidly changing social media marketing space. This self-funded research effort resulted in a thorough methodology as we interviewed over 40 ecosystem influencers.

Wallwisher This was a point worth making. Ideas work better when out in the open air and they grow stale when left to stagnate. It's a very important point for corporate culture and for education. We need to do a better job in our educational teams. Top 20 social media monitoring vendors for business TweetTweet A screen grab from Sysomos. A comparison of the major monitoring & engagement services: Radian6, Lithium, Attensity360 & 17 more wsesutech - Andy Try Wikispaces Classroom now. Brand new from Wikispaces. guest Join | Help | Sign In New study: Deep brand engagement correlates with financial performance « Altimeter Group : A Holistic Approach To Emerging Technologies I’m releasing today a new research report that I wrote in conjunction with Wetpaint called “ENGAGEMENTdb”. The study looked at how the 100 most valuable brands — as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking — engaged in 11 different online social media channels. We critiqued the brands on not only their breadth of engagement across these channels, but also their depth, such as whether they reply to comments made on blog posts. Each brand was given a numerical score. The top 10 ENGAGEMENTdb brands with their scores are: Starbucks (127)Dell (123)eBay (115)Google (105)Microsoft (103)Thomson Reuters (101)Nike (100)Amazon (88)SAP (86)Tie – Yahoo!

Chicago Online Advertising Consultants For many Chicago business owners figuring out which of the many online advertising consultants to hire to help you grow your business can be a challenging and confusing process. Here are some important factors to consider that will help you make your decision a little easier and with a whole lot more confidence. What Size & Types of Businesses Do The Consultants Serve? When it comes to consultants with or without experience in your industry this can be a tricky point. While the mechanics of online advertising are similar for all businesses, there can be differences, so it makes sense to hire a company that has experience with businesses similar to yours… but only to a point. You see, too narrow a focus can be problematic as well.

Most Companies Have Social Media Strategies Companies Have or Will Have Strategies As mentioned above, about three-quarters (72%) of companies currently have a social media marketing strategy. Of the 27% without a social media marketing strategy (1% were undecided), 80% plan to have one within the next 12 months. Furthermore, only 11% of companies without a strategy definitely do not plan to implement one in the next 12 months, with 9% undecided. Investments Will Grow Another three-quarters of companies (75%) plan to increase their social media investment in the next 12 months. As with the previous question, a high percentage of respondents (13%) don’t know, with only 12% definitely not planning to increase social media investment. One-third of Increases Tied to Specific Project Of companies planning a social media spending increase, about one-third (35%) are tying it to a specific project or custom media program.

Teachers embrace social media in class As social media become nearly inescapable on college campuses, a pair of recently published studies supports what many professors already have concluded: Students using Facebook or text messaging during a lecture tend to do worse when quizzed later. But wait: Faculty who build Twitter into classwork may be helping students learn better, a 2010 study suggests. And a survey of nearly 2,000 faculty last spring by education publisher Pearson found that many consider YouTube a "very valuable" classroom aid. "The more research we do, the more we understand that it's about nuances in how the technologies are used, not whether or not they're used, that matters in the classroom," says Lock Haven (Pa.) University professor Reynol Junco, one of a handful of researchers to study the topic and publish studies on the topic in journals such as Computers & Education and Journal of Computer-Assisted Learning. "You'd be shocked at how many people don't get that."

Businesses See Social Networking as Moderately Important Email Trumps SocNets in Current Importance Asked to rate various technology tools on a scale of 1 to 7 (7 meaning extremely important and 1 not important at all), the average respondent rated social networking tools at slightly more than 4. Social networking only ranked ahead of four other tools, all of which have a social media aspect: wikis, social tagging/bookmarking, web feeds and blogs. Email was clearly ranked as most important, with an average score near 7. The only other tool to receive an average score of more than 6 was group calendars/scheduling. The top five tools were rounded out by web conferencing, team workspaces, and simple end-user tools.

HOW TO: Back Your Social Media Marketing Plan With Numbers Like any other marketing strategy, a social media marketing plan must make financial sense before implementation. And as always, measuring success is tough. So, often, marketers would just take the convenient way out by eliminating projections and ROI measurement in a proposal.

Metrics for measuring Enterprise 2.0 adoption and ROI What do Enterprise 2.0 and weight loss fads have in common? First off, I'll admit the concept might be a stretch, but work with me here. Two of the hottest topics currently in debate regarding E2.0 are ROI and adoption. We agree, we disagree, we agree to disagree, and round and round we go. And that's fine.

Social Media in plain English: This video shows how social media works. It was made back in 2008 but it is still relevant today. It’s almost like a “media for Dummies” video. by theccrazy Nov 13

Related:  ericaminersSocial MediaVideos and You Tube