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5 Huge Trends in Social Media Right Now

5 Huge Trends in Social Media Right Now
What's the first thing young women do when they wake up? Check Facebook. How do enterprise employees pass the time at work? With social media. With so many studies highlighting ever-accelerating social media usage rates, the conclusion is obvious — social media is everywhere. What follows are five of the hottest social media trends right now. Entertainment checkin services are changing the way we watch television. 1. Smartphone owners have the world at their fingertips. What this means is that at any given moment, any smartphone owner can pull out their device, fire up a barcode scanning application, scan a code and complete activities or gain access to a wealth of immediately relevant information. The consumer's scanning behavior is so significant that location-sharing checkin services such as SCVNGR are giving away QR code decals to retailers free of charge. As scanning becomes a more socially acceptable practice, the barcode scan will only become more social in nature. 2. 3. 4. 5.

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The Future of the Social Media Strategist The Social Media Strategist Series is supported by StrongMail, which helps marketers forge meaningful, profitable and long-lasting connections with customers through e-mail marketing and social media. Learn more here. With evolving corporate social needs comes ever-changing roles for those who identify "social media" as a core part of their job titles. While the social media strategist role is currently a burgeoning career choice across varying industries, some debate the career's longevity. Jeremiah Owyang, an industry analyst with digital strategy consulting firm Altimeter Group, interviewed 140 enterprise-class social strategists for a report on the "Career Path of the Corporate Social Strategist" that hit the web last November. The report found that most interviewees believe that the social strategist role will "fade into the background as social technologies become a ubiquitous communication channel among consumers and companies."

Social Media Marketing: 5 Lessons From Business Leaders Who Get It While a small, influential group of businesspeople are paving the way for social media adoption among leaders and even lending insight into how social media may be used by CEOs in the future, executives from many of the world's biggest businesses are behind the curve in adoption, according to a recent study. The study found that only 36% of the CEOs at the world's 50 largest companies are engaging via social media or their company websites. The study also found that for those CEOs using social media, most of the activity was akin to traditional one-to-many communication methods — 28% of CEOs gain visibility online by posting letters or messages on their company websites, for example. Interestingly, video was the strongest component among CEOs using social media, with 18% having a video presence via their companies' websites or YouTube channels. Only a small percentage of respondents, though, reported having a profile on Twitter (8%), Facebook (4%), MySpace (4%) or LinkedIn (4%). 1.

Four Ways to Deal With Inactives on Your Email List : MarketingProfs On any email list, there will be subscribers who signed up and never again showed signs of life. They may have opted in to a specific offer, then disengaged once they obtained the coupon, free content, or other benefit you promised. Or they joined your list while in the market for your product or service but soon afterward their needs were met and they never bothered to unsubscribe. In email lingo, we call such list members "inactives." The reality is that unless inactive subscribers specifically tell you why they haven't responded, you really never know for sure. Is it because they...

Social media and social conventions « Sociability On Friday I spoke at Sadlers Wells at the Arts Council’s Art of Digital event, Do the arts speak digital? The topic of the talk and the subsequent Guardian PDA panel discussion was “does the phenomenon and the tools of social media change expectations and relationships with audiences?” A few people asked me to blog it, so here’s (roughly) what I said. Having recently published Social by Social, I didn’t want to focus on the details of the tools and how to use them – anyone looking for information on technology tools and how to deploy them should check out the book.

How Google+ will succeed and why you’ll use it whether you want to or not. - TNW Google Editor’s note: This is a guest post written by Tom Anderson, the founder & former President of MySpace. Follow him on Google, Twitter, and Facebook. There’s been more than a few “Google+ is doomed” articles as of late. 5 Masterminds Redefining Social Media Marketing The Social Media Strategist Series is supported by StrongMail, which helps marketers forge meaningful, profitable and long-lasting connections with customers through e-mail marketing and social media. Learn more here. Social media marketing is a quickly changing area within the marketing discipline. Social platforms evolve, consumer needs change and businesses adapt. Within this space, a small set of leaders are paving the way for how businesses are using social tools.

Business Uses for Twitter This past week, Chris Brogan wrote a very concise and useful post on how to use Twitter for business. In it, you will find ideas on creating an account, topics to consider for the medium, a check on Twittetiquette, and an assessment of both the minuses and the pluses of having a Twitter presence. Whenever I write up ideas for execution, I tend to sell the concept up front by addressing why you should consider this idea. Will social media eat itself? Here at BBH Labs we’re big fans of all things social. We’ve spent time evangelising about the power of the social web and speculating about a future dominated by social businesses. We’re inspired and excited by a future where we can take our social graph with us anywhere we go on the web-a future beautifully articulated by Undercurrent’s Mike Arauz. ”There is no longer any interaction that an individual may have with a brand, company, product, or service that disconnected from all the people they know, and the people that share their interest in that experience.” So we were more than a little taken aback by the findings of the latest Edelman Trust Barometer that shows we trust our friends and peers as a source of information considerably less than we did two years ago. The decline is particularly marked in the US where just 25% of respondents view friends and peers as very/extremely credible-a decline of 20 percentage points on 2008-but is also reflected in the global data.

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