40 years of Super Bowl Commercials. Advertising Archive : Creative Ads. Adlatina.com - El Portal de la Comunicación Latina.
Videos. ADCracker.com. I Believe in Advertising. Adverblog. Brand Autopsy | WOM Ad Study: Talkable is more Oral than Digital. March 3, 2012 • Comments Off The Talkable Brand video series continues every Tuesday with a new episode giving you knowledge and a nudge to make word of mouth marketing happen. So far, eight episodes have been posted. Behind the scenes I’ve been busy prepping the remaining 42 episodes. (Yes, a total of 50 episodes will be posted in 2012.) An upcoming episode details the digital/oral divide that exists between the conversations people have about brands online (digital) versus offline (oral). The digital/oral divide, as it relates to the number of word of mouth marketing conversations happening about brands, doesn’t get enough attention from marketers.
This divide has my attention and below is the script for episode #31 of the Talkable Brand video series… You’ve seen the statistics. We know that nearly 25% of our time online is spent on social networks like Facebook, Twitter, and on countless blogs. Facebook users are very active. Not so fast. Let’s dig deeper in this oral/digital divide. Socialetic. Brand Republic | Advertising, media..etc. Best ads: TV, Print, Outdoor, Interactive, Radio. AdNotas. eMarketer | Market research & statistics. Adweek.