Mozilla Firefox. Kotaku, the Gamer’s Guide. EVCin. Zynga filed their S1 last Friday, and while some have focused on how rich CEO Mark Pincus and his officers could become, I’ve been looking at the financials and trying to tie it back to their daily active users (DAU) to look at revenue per DAU or ARPU (Average Revenue per User) so we could have some industry benchmarks. Revenues The S1 shows gross revenue by quarter as follows: Some interesting notes on this revenue figure: This revenue includes everything, including advertising and virtual goods, but advertising has never made more than 5% of total revenuesThe revenue figures are impacted by some accounting rules as to when the revenues can be recognized.
For our purposes, I will divide the quarterly revenue by the number of days in the quarter to come up with an average revenue per day. Daily Active Users DAU data by game is available back to June 2009 via appdata.com, so we can at least come up with an average DAU for a quarter from Q3 2009 forward. DAU per quarter: DigitalTrends : Facts and Figures. Critures interactives__marketing des contenus__production hyperm. FredCavazza.net. MediasSociaux.com.
TechCrunch. Engadget. Gizmodo, the Gadget Guide. Gizmodo FR. Le blog des Gadgets. Social Media News and Web Tips – Mashable – The Social Media Gui.
Inside Facebook - Tracking Facebook and the Facebook Platform fo. AppData.com - Facebook Application Metrics. Inside Social Games - Tracking Innovation at the Convergence of. Inside Virtual Goods - Tracking the Virtual Goods and Social Gam.
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