Essentials

You’re Doing AdWords Wrong (Here’s How to Make It Right) Growing up, I wasn’t the type of kid who knew how to fix things.

I wasn’t into cars or building tree houses and I couldn’t for the life of me figure out why my Discman kept skipping (yes, it was because I was moving). But there was one thing I was amazingly good at: making Nutella sandwiches. Now that I’m older, I’ve realized that I do my best when I play to my strengths. Google AdWords is fortunately one of them. The other is making the occasional grocery store run in a highly effective manner. And although I know you’re not a beginner when it comes to AdWords, I can’t tell you how many high-budget AdWords accounts I’ve seen ($100k – $500k/month) that are set up in a way that just makes me super sad. You can optimize your landing page all you want, but if you want to get the highest ROI from your PPC campaigns, you should also be optimizing the setup of your AdWords account. Get ready to have your mind blown. 1. Can’t believe I actually found a Nutella ad. What are SKAGs? 2. 3. 6 PPC Analysis Tips.

It’s that time of the year again!

While spring technically arrived last week, most of us are only now starting to notice the first signs of grass and wildlife (and if we’re lucky some warmer temperatures). It’s the perfect time of the year to spring clean your social media accounts. We are sure many of your accounts have been active for a while and perhaps haven’t seen the love and care you had hoped for.

Taking a step back, re-evaluating and making a game plan for the future will only strengthen your online activities. Go ahead, you know you want to! Audit Current Accounts Frequency of posts: This will vary depending on your company, industry and goals. Conversion Rate Optimization In Paid Search: Why Click Through Rate Matters. One might find it strange to talk about click-through rate (CTR) optimization when talking about conversion rate optimization, since these indicators do not initially seem related.

Yet, while these metrics are not always correlated, they sometimes – and actually often – are. However, a high click-through rate does not assure a high conversion rate. The two can even have an inverse relationship: an ad copy geared towards curiosity clicks will result in fewer conversions, percentage-wise, than an ad copy geared towards qualified clicks. Keeping An Eye On CTR Helps Maintain Conversion Volume Focusing on conversion rate optimization and neglecting CTR will keep you from scaling up your paid search program. A better way to go about it is to maximize the conversion rate within a certain CTR range, thereby keeping a good rank at a decent cost per click and maintaining traffic volume. Beyond CTR & Conversion Rate: Maximizing Profit Margin If you look at the CPA, ad #8 has the lowest CPA. Google Adwords: le CRT, une explication claire. E.

“Parce que l’avenir du E-commerce appartient à la Long Tail.”

Google Adwords: le CTR, une explication claire. Publié le 20/06/2011 Le CTR, qu’est ce que c’est ? Le CTR, c’est le taux de clic, c’est-à-dire le rapport entre les impressions (le nombre d’affichages des annonces sur les pages de recherches) et les clics sur ces annonces. Clics/conversions= CTR Un CTR élevé est un bon indicateur de la pertinence et de la performance des annonces par rapport aux recherches des internautes (le nombre d’impressions de votre annonce). Donc, si votre annonce s’est affichée 100 fois dans une journée et que vous vous avez été cliqué 12 fois, votre CTR est de 12%. Comment améliorer mon CTR ? Le choix des mots-clés, la structure des annonces, la position de l’annonce et le Quality Score (notion que nous verrons plus en détail dans un prochain article) sont autant de facteurs qui agissent sur le CTR.

Les mots-clés Les annonces Les annonces doivent également être les plus ciblées possible. Understanding & Improving Google AdWords Quality Score - The Ultimate Guide For Advertisers - RedFly Search Engine & Internet Marketing Blog. Do you need to improve your AdWords Quality Score?

Do you want to understand what Google wants from you as an advertiser in exchange for a decent Quality Score and lower click prices? Today I will teach you the ins and outs of the algorithm and show you how you can tweak your account and site to influence each Quality Score factor. *Update: I have been contacted by a source inside Google and updated two points in the post accordingly* I am constantly surprised at how little advertisers really understand Quality Scores. If you put in a little effort, you can reap some very tangible benefits and come out leaps and bounds ahead of your competition. While Quality Score is relatively simple to grasp as a concept, it’s a little more complicated in practice.

The Opportunity. Back in the good old days, AdWords was based on a pure auction-based model. Why Quality Score Is Important. Nouvelles fonctionnalités pour booster vos ventes sur Google Adwords par JVWEB. It’s Official: Google Wonder Wheel is Back, and It’s Called the Contextual Targeting Tool [Tutorial] Keyword research is a critical component to a solid and rounded SEO strategy.

When you break it down, you need to know what people are searching for in order to target the right terms. Keyword research fuels your content generation strategy. I use a wide range of tools when conducting keyword research and each has its own purpose. In the past, one of my favorite free tools was Google’s Wonder Wheel. You’ll notice the word “was” in the last sentence. Many people in the industry used Wonder Wheel to visually find related keywords, which often helped expand your keyword research (down the right path based on data). As you clicked a word, related terms appeared around that term. An example of using Google Wonder Wheel to find related searches: Image from Tech Source Alternatives, and Confirmation at the Google Agency SummitI had the opportunity to attend the Google Agency Summit last week in New York City at Google Headquarters. 1. 2. 2. 3. 4.

Summary – Long Live Wonder Wheel!