Crawling, Indexing and Ranking Guide. Some of the key areas you need to think about when it comes to making your website accessible: about crawlig, indexing and ranking. Technical SEO! Technical SEO can often be brushed aside a bit too easily in favour of things like content creation, social media and link building. However I’ve always believed that there are many opportunities for increasing traffic by looking inwards rather than outwards.
One of the biggest areas of this for me is to make sure that your website is as accessible as possible to the search engines. It’s quite simple really – if the search engines can’t crawl your website efficiently, you’re unlikely to rank. So in this post I’m going to talk through some of the key areas you need to think about when it comes to making your website accessible. To help keep things in a logical structure, I’ve divided the post into three main areas: CrawlingIndexingRanking Crawling Before that, let’s look at how we make our website crawlable and how to look for potential problems. Non-profit's Guide to SEO. Google's SEO Starter Guide. WordPress SEO Tutorial. Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast.
He's a an internet entrepreneur, who next to founding Yoast has invested in and advised several startups. His main expertise is open source software development and digital marketing. A tutorial to higher rankings for WordPress sites This is the original WordPress SEO article since 2008, fully updated for 2020! WordPress is one of the best content management systems when it comes to SEO. New to WordPress? Optimizing your site using the tactics and best practices outlined in this article will help you improve your rankings, gain more subscribers or sales, and have a better website in general.
Because you should ingrain proper SEO in all aspects of your online marketing and PR, this guide covers quite a lot of ground! Before we start… This article assumes that you’re using our Yoast SEO plugin, which adds significantly more features and SEO tools to WordPress. Read more: How much does Yoast SEO cost? 1. 1.1. 1.1.2. Webmaster Guidelines. Following the General Guidelines below will help Google find, index, and rank your site.
We strongly encourage you to pay very close attention to the Quality Guidelines below, which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise affected by an algorithmic or manual spam action. If a site has been affected by a spam action, it may no longer show up in results on Google.com or on any of Google's partner sites. General Guidelines Ensure that all pages on the site can be reached by a link from another findable page. The referring link should include either text or, for images, an alt attribute, that is relevant to the target page. Ways to help Google find your site: Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
Try to use text instead of images to display important names, content, or links. Quality guidelines Matt Cutts talks about manual action on webspam. Grab your FREE guide to 2013 SEO. Ready for 2013 SEO changes?
Here are the "Must-read SEO guidelines for 2013" that get you full-armed! Congratulations, you are the SEOs who have withstood Panda, Penguin, and the "end of the world" memes flooding in social media. Who knows, 2013 may be even harsher, so it's high time to get prepared for the coming year. Don't you think so? SEO: The Free Beginner’s Guide From Moz. Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.
The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! (Woohoo!) Combine this information with some practice and you are well on your way to becoming a savvy SEO. The basics of search engine optimization Ever heard of Maslow's hierarchy of needs? Here's what it looks like: