8 Pinterest Boards Worth Creating for Your Business. Overview of Services | Flex+Strategy Group. Do you want your leaders to support a more coordinated, strategic approach to work flexibility that increases engagement, attracts top talent, saves money and improves results? Do you want your managers to understand how to lead in a flexible workplace? Do you want your people to have the skills and tools to partner with your organization, capture the flexibility you offer, and use it to be their best, on and off the job, day-to-day and throughout their career? Our transformational, yet commonsense, learning and advisory solutions help you integrate award winning strategies into your business and culture. Consider the Flex+Strategy Group/Work+Life Fit, Inc. for: Strategy Consulting -- Ready to take your current work flexibility strategy to the next level? For more information, contact Linda Cannilla, Program Design Specialist, linda@flexstrategygroup.com. Solving the Content Marketing Challenge with User-Generated Content.
2012: The Year Of New Ebook Tools. Ten Steps To The Art Of Launching. Taking the first steps towards developing your first product can be both exciting and daunting. Exciting because you are creating and putting your best work out there for people to buy and daunting, well because there is so much to do! Never fear though, with some planning and breaking things down into actionable steps, you’ll be sharing that awesome product with the world in no time. Here are the key lessons I learned during my first digital product launch last year: 1. Will it be an audio based product?
For your first product, I would recommend following the K.I.S.S principle (Keep it short and simple). 2. Some things to consider: What is your compelling offer? 3. Will you be developing the entire product or will there be collaborators? 4. There are many ways that you can promote your product whether it is through guest posting, affiliates, social media, your newsletter, blog and more. 5. 6. 7. So your product is nearly ready and it’s almost time to get your launch sequence going. 8. Free Training | Nathalie Lussier.
Firstport | Home. Facebook’s business model. Startups usually succeed because of a single major product or business innovation. Google is unusual in that they succeeded because of two major innovations: their core search product, and their keyword advertising business model. Back in 2000, when Google was wildly popular but generating no revenue, the conventional wisdom was that their business model was uncertain. Then Overture invented keyword advertising and Google adopted the same model. This turned out to be both wildly profitable and also, remarkably, created a better experience for both advertisers and users. Facebook relies on an old internet business model: display ads. Display ads generally hurt the user experience, and are also not very efficient at producing revenues. The good news for Facebook is there is a lot of room to target ads more effectively and put ads in more places.
Blog.dinogane.com: Start With Why. How to Use Facebook Ads to Get More Quality Leads and Attract More Blog Traffic. Are you ready to get more traction out of the new Timeline for Facebook Pages? Without a default landing tab, the new challenge for Page admins is how to drive traffic to some other spot within Facebook to collect leads—in this case, to a custom app. In my last post, I gave you an overview on how to create custom apps to drive engagement. But the next step in this process is to dig a little deeper and leverage Facebook ads to really super-charge your custom apps’ traffic and conversion rates. By offering value-added content via a custom app and bringing traffic from Facebook onto that app’s URL, you can jump-start the process of collecting leads and, hopefully, re-charge your community of potential “Super Fans” in the process. And it’s easier than you think, so stick with me….
Here’s a how to create a custom app strategy while using Facebook ads. Step #1: Create a custom Facebook app packed with value. There are a few ways to approach this. 2. Use a strong call to action. Alison Zarrella. Funding Stages | Concho Valley Angel Network. Picking the collective brain. A coworking space is a gathering point for a wide variety of creative and motivated individuals. Several spaces around the world are experimenting with ways to turn this diverse pool of talent into a collective brain. In Vancouver and Melbourne, spaces invite members to consult on projects for outside bodies. Engaging coworkers as consultants may be a way for spaces worldwide to draw out the most valuable aspect of their communities. Hive Mind - structured brainstorming Ideas are one thing, but action is another. The Hive in Vancouver are trialling an interesting program to push ideas forward. It starts with a concept; a problem to solve, a stuck situation, a stalled project.
Already the Hive has external groups knocking at the door with ideas to be pushed through a Hive Mind session. Hub Melbourne - collective agency Something similar is in progress at the Hub Melbourne, where host Brad Krauskopf wants to turn his space into a kind of creative consultancy. Plug - Jelly with purpose. Chad Mureta - Letting Tech Work For You. Video Marketing 101: 5 Quick Lessons. Bloomberg Businessweek First Annual 'How To' Guide: How To Be a Mentor. Andy Grove Corporate mentoring programs are a charade. The intent behind them is good, but like everything the professionals get a hold of, they turn it into an incredibly complex and counterproductive routine. I suspect the reason these programs exist is so HR can beat you up and have something they can brag about. The moment someone says "mentor" or "mentee," I get waves of nausea. My problem is this: As a manager you are supposed to be a resource.
The principal job of somebody in management is to be a resource to the people who work for you. At Intel, we had a job called technical assistants, or TAs, who would work with senior executives. Almost 10 years later, the Internet became a factor. Did I mentor them? Grove was chairman and chief executive officer of Intel. Prsarahevans.com. Why Britain needs a mentoring eco-system for entrepreneurs. January 11, 2012 Joining up the dots In No Straight Lines some of the dot joining I do is based upon how participatory cultures can really enable increased capability in teams and organisations when knowledge is shared intensively.
Part of this is achieved through mentoring – in the book I describe the challenge we face in creating more start-ups / more companies and explain the quality of these organisations is not entirely defined by how much capital they raise – it is more defined by how they perceive their business and execute. By looking at a number of participatory learning eco-systems which live online and offline, and are sometimes combinations of the two – we can identify an important pattern. This process works. Peer-to-peer entrepreneurial learning It is at the moment a drop in the ocean – however, the research conducted through NSL demonstrates that peer-to-peer learning through mentoring consistently delivers. Why we need a national mentoring eco-system NSL Store Further reading: How video marketing powers SEO. While there is plenty of disagreement among marketers as to the best method to improve your search rankings, there is one specific strategy that is sure to benefit your business.
What’s the secret sauce? Believe it or not, leveraging your online videos is often key to increasing search rankings. We all know that the search engines use social signals as a factor in their overall ranking algorithm, and as the role of social signals becomes increasingly important, so will the role of online video in your overall search and social strategy. This year, the number of consumers viewing videos online is predicted to reach 169.3 million in the US alone. With numbers that significant, what marketer would argue against the tremendous opportunity video can offer to enhance online presence search rankings? Customers prefer two minutes to ten Let’s face it; most people would rather spend two minutes watching an interesting video than spend ten minutes reading an article. Videos are shared. Request Invitation. » Six Questions Every Startup Must Answer the awesome culture blog.
I just finished reading one of the most pragmatic and thoughtful books I’ve ever read about building companies (and I’ve read quite a few). It’s called The Advantage: Why Organizational Health Trumps Everything Else in Business . In it, author Patrick Lencioni describes an organization as healthy “when it’s whole, consistent and complete; when its management, operations, strategy and culture fit together and make sense.” Healthy organizations have “minimal politics and confusion, high degrees of morale and productivity, and very low turnover among good employees.” He points out that most organizations are way too focused on being smart, and not nearly focused enough on being healthy. In his words, Organizational Health is “more than a side dish or flavor enhancer for the real meat and potatoes of business, it is the very plate on which the meat and potatoes sit.” I couldn’t agree more. The Organizational Health Model Creating Clarity: The Six Questions Every Startup Must Answer 1. 2. 3.
التخلص من المحتوى المكرر… جوجل باندا. لقد تحدثنا في المقالة السابقة عن تحديثات جوجل باندا و كيف أن المحتويات المكررة و عدم أصلية المحتوى قد يكون سبب رئيسي لتراجع ترتيب المواقع و أحياناً الى عدم ظهورها على صفحات نتائج بحث جوجل, و للأسف كنتيجة لهذه التحديثات خسرت العديد من المواقع و المنتديات العربية الكثير من الزيارات اليومية, و ذلك بسبب اعتمادها على المحتويات المنسوخة أو المكررة, أو بمعنى آخر اعتماد هذه المواقع على سياسية “النسخ و اللصق” في انتاج صفحات جديدة, و عدم بذلها للجهد الحقيقي في انتاج المحتوى.
في هذه المقالة, سوف نتحدث عن بعض الطرق التي يمكن أن تستخدمها للتخلص من هذه المحتويات المكررة, و المؤثرة سلبياً على ترتيب موقعك … أنا أفترض أن قارئ هذه المقالة على اطلاع عام حول كيفية استخدام Google Webmaster Tool و لديه بعض الخبرة بمبادئ الـ SEO مع أول تحديث جوجل باندا, ذهب جوجل الى نصيحة أصاحب المواقع بالتخلص من المحتويات المكررة أو Duplicate Content , و يشمل معنى المحتوى المكرر, المحتويات المكررة بين المواقع أو النطاقات, و المحتويات المكررة في صفحات نفس الموقع.
ما الحل اذاً؟ (404 Not Found) خطأ 404 الصفحة غير موجودة: 2. Think Insights with Google. MaRS Discovery District. Higher interest in entrepreneurship & social development in MENA despite Arab Spring. Bayt.com said that the majority of survey respondents state that the Arab Spring has resulted in deteriorating employment conditions. An online survey conducted by Bayt.com, the Middle East’s number one jobsite, in partnership with the Program on Arab Reform and Democracy at Stanford University's Center on Democracy, Development, and the Rule of Law as well as research and consulting organisation YouGov, has revealed that while the Arab Spring had an immediate negative impact on the economy in the MENA region, its effect has been positive in driving higher interest in both economic and social development. The majority of survey respondents state that the Arab Spring has resulted in deteriorating employment conditions. Personal economic situations are also perceived to be negatively affected by the Arab Spring.
The negative economic impact of the Arab Spring is felt across all age groups and economic levels. TechSparks. Geeks and Delegation: A Match Made in Hell. Last week, I was invited to join 3,000 delegates to what turned out to be the largest entrepreneurship conference in the world. The Global Entrepreneurship Congress 2012 took place in Liverpool, UK (a few words about Liverpool in a moment) and its speakers and panels were selected in order to inspire us into entrepreneurial action. Upon arriving in Liverpool on the GEC Express Virgin train, chartered for the specific occasion (welcoming speech and random encounter with Sir Richard Branson), I didn’t know what to expect. One of the first things that I found out, to my surprise, was how geeky Liverpool is! It has more scientists than Cambridge and a booming game industry (it’s supposedly second in the UK). Sir Richard Branson was the main ”attraction” for the day and who could blame the the crowd?
Q&A with Sir Richard Branson Delegation was the first skill I was forced to learn when I made the jump from a technical to a managerial position. Don’t drop the “ball”! Global Entrepreneurship Congress 2012. Digital Buzz Blog | Digital Campaigns, Online Marketing, Social & More. The 6 Habits of True Strategic Thinkers. In the beginning, there was just you and your partners. You did every job. You coded, you met with investors, you emptied the trash and phoned in the midnight pizza. Now you have others to do all that and it's time for you to "be strategic. " Whatever that means. If you find yourself resisting "being strategic," because it sounds like a fast track to irrelevance, or vaguely like an excuse to slack off, you're not alone.
This is a tough job, make no mistake. After two decades of advising organizations large and small, my colleagues and I have formed a clear idea of what's required of you in this role. Anticipate Most of the focus at most companies is on what’s directly ahead. Look for game-changing information at the periphery of your industrySearch beyond the current boundaries of your businessBuild wide external networks to help you scan the horizon better Think Critically “Conventional wisdom” opens you to fewer raised eyebrows and second guessing. Interpret Ambiguity is unsettling. Decide. Whitepapers / e-Books | Awareness, Inc. - Social Marketing Software. Why I Stopped Obsessing About Building a Huge List | Laurie Foley. EmailShare 42EmailShare Think back to when you were about nine years old, running around on the school playground.
Who would you rather have played with? The kid who was piling up rocks to see how big a pile she could make or the kid who was inviting others to play kickball or offering you the other end of the jump rope so that you could swing it and chant for others to jump in? CinderellaDressed in yellaWent upstairs to kiss her fella As coaches increasingly use the internet to market services, it’s very tempting for us to try old school internet marketing techniques.
You know the ones. They sound like magic because they promise that you can just grow your list, and money will rain down upon you. Ouch, please stop If it all sounds pretty impersonal, cult-ish or even violent, well, it is. To put it another way, here’s how I react when I’m subjected to the commonly used list building tactics: If you call me a target, I think you want to hurt me. It’s your relationships. Want proof? Can't you see? | Just another WordPress.com site. Chrisbrogan.com — Learn How Human Business Works - Beyond Social Media. Tue, 02/14/2012.
Ridejoy | Share rides with friendly people. Great by Choice: the surprising lessons of how tech startups succeed over the long term. Note: This is a pretty long article (~4000 words). You can skim it now but you might want to also bookmark it and fully review it when you have 15 mins or so. Summary: Great by Choice describes the results of a deep investigation into how young companies can survive and thrive in chaotic, turbulent environments to achieve spectacular results. The book is of great value startups and entrepreneurs seeking to build enduringly great companies. In this blog post, I look at how his concepts of fanatical discipline, productive paranoia, and empirical creativity apply to building a startup that succeeds over the long-term [1]. Introduction I just finished reading Jim Collins’ new book Great by Choice: Uncertainty Chaos and Luck—Why Some Thrive Despite Them All (GBC from here on out).
The level of research behind the book: Unlike many business books, this is not just one successful guy waxing philosophical about how he made stuff happen [2]. The companies / industries studied: Some examples: Tips for Minimizing Facebook Timeline Embarrassment. Ebda2 - Startup Financials - Omar Shawky. Stanford MobiSocial Computing Laboratory. A Complete Resource Guide to Start a Business in 2012.
Legatum Lecture Series | Legatum Center at MIT. New York, Silicon Valley teams win Startup Bus competition | SXSW. 8 Tips For Creating a Great Case Study. Here's What a Twitter Follower Costs. How to win a startup weekend | Brian Breslin's Blog. Year In Review posts on CNET. How to hook an investor in the UAE. Michael Gray – Graywolfs SEO Blog.
Popcorn | Vancouver Social Media & Promotions for Restaurants. How to Create a Million-Dollar Business This Weekend (Examples: AppSumo, Mint, Chihuahuas) The Truth About Abs: How To Make $1,000,000 Profit Per Month with Digital Products (Plus: Noah Kagan results) Open Innovation Blog. » On the Future of Books: A Discussion with Seth Godin. New Theory Explains What Makes a Video Go Viral. Systematic Innovation, TRIZ - HOME. "Design your own success." ─ revolutions. Home | Smaller Earth. Welcome to Your Big Year - Your Big Year. New book - Launch: How to Quickly Propel Your Business Beyond the Competition. How To Add 2.75 IQ Points Per Hour of Training. SEO Software. Simplified. How Search Engines Work - The Beginners Guide to SEO.
SEO Tutorial. SEO 101: Everything You Need to Know About SEO (But Were Afraid to Ask) 11 Traits of Highly Successful Entrepreneurs. Conferences. Wissam Dandan - Daytona Beach SEO and Internet Marketing Consultant. Hey, entrepreneurs, we’re living in a bubble. What are you working on? Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image. Johnson & Johnson Creates Innovation Center for Life Sciences Startups in San Diego.
Barefootexecutive.tv. View the Real-Time Marketing & PR Webinar. How To Get More Traffic And Increase Sales [Website Review with Derek Halpern] A Simple Follow Up Formula. Google Redesigns AdWords to Make Dynamic Search Ads Possible. How Startups Have Changed the Way American Business Thinks - Richard Florida - Technology. Two Weeks to Startup: Day 1. Finding the Right Fit. Amy Porterfield — Social Media Strategy Consultant. The Missing Ingredient in Your Blog Strategy: Commenting. Your Klout Score: Why You Need to Care Now. No mobile site? No more excuses! Writing.