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In her book Ultimate Guide to Pinterest for Business , marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author describes eight types of boards you can set up in order to strengthen your brand and drive traffic. Before you begin to create new boards on Pinterest , it's smart to consider what types of boards would serve you best given your overall Pinterest marketing goals .
Do you want your leaders to support a coordinated, strategic approach to work flexibility? Do you want your managers to learn how to lead in a flexible workplace? Do you want your people to have the skills to partner with the organization and flexibly manage their work+life fit, day-to-day and throughout their career? Our transformational, yet commonsense, learning and advisory solutions get you from initiating the conversation to integrating the change!
Taking the first steps towards developing your first product can be both exciting and daunting. Exciting because you are creating and putting your best work out there for people to buy and daunting, well because there is so much to do! Never fear though, with some planning and breaking things down into actionable steps, you’ll be sharing that awesome product with the world in no time.
I’ve put together some of my most potent articles, videos, and book reviews for you. Click to reveal the latest free triple threat training available. September 2012 (4)
Startups usually succeed because of a single major product or business innovation. Google is unusual in that they succeeded because of two major innovations: their core search product, and their keyword advertising business model. Back in 2000, when Google was wildly popular but generating no revenue, the conventional wisdom was that their business model was uncertain. Then Overture invented keyword advertising and Google adopted the same model. This turned out to be both wildly profitable and also, remarkably, created a better experience for both advertisers and users.
One of the things I’ve vowed to do a lot better in 2010 is my free video training and taking better care of my YouTube channel . I’ve already gotten a head start by updating my channel and uploading new videos. (I like to come out of the gate with a bang!) And since I “vow to wow” my viewers this year, it might not be a bad idea for you to subscribe to my channel. I’ll be dropping a lot of goodies there all year related to blog marketing , SEO, content development, making money with your blog, link building and social marketing.
It can be daunting setting up on your own. There are many decisions to be made, lots of paperwork to be completed and an abundance of information online to wade through. Should you set up as a sole trader or limited company ? What VAT rate should you charge?
Are you ready to get more traction out of the new Timeline for Facebook Pages? Without a default landing tab, the new challenge for Page admins is how to drive traffic to some other spot within Facebook to collect leads—in this case, to a custom app. In my last post , I gave you an overview on how to create custom apps to drive engagement. But the next step in this process is to dig a little deeper and leverage Facebook ads to really super-charge your custom apps’ traffic and conversion rates. By offering value-added content via a custom app and bringing traffic from Facebook onto that app’s URL, you can jump-start the process of collecting leads and, hopefully, re-charge your community of potential “Super Fans” in the process.
A coworking space is a gathering point for a wide variety of creative and motivated individuals. Several spaces around the world are experimenting with ways to turn this diverse pool of talent into a collective brain. In Vancouver and Melbourne, spaces invite members to consult on projects for outside bodies. Engaging coworkers as consultants may be a way for spaces worldwide to draw out the most valuable aspect of their communities. Hive Mind - structured brainstorming
Andy Grove Corporate mentoring programs are a charade. The intent behind them is good, but like everything the professionals get a hold of, they turn it into an incredibly complex and counterproductive routine. I suspect the reason these programs exist is so HR can beat you up and have something they can brag about. The moment someone says "mentor" or "mentee," I get waves of nausea.
January 11, 2012 Joining up the dots In No Straight Lines some of the dot joining I do is based upon how participatory cultures can really enable increased capability in teams and organisations when knowledge is shared intensively. Part of this is achieved through mentoring – in the book I describe the challenge we face in creating more start-ups / more companies and explain the quality of these organisations is not entirely defined by how much capital they raise – it is more defined by how they perceive their business and execute. By looking at a number of participatory learning eco-systems which live online and offline, and are sometimes combinations of the two – we can identify an important pattern.
While there is plenty of disagreement among marketers as to the best method to improve your search rankings, there is one specific strategy that is sure to benefit your business. What’s the secret sauce? Believe it or not, leveraging your online videos is often key to increasing search rankings. We all know that the search engines use social signals as a factor in their overall ranking algorithm, and as the role of social signals becomes increasingly important, so will the role of online video in your overall search and social strategy.
"The morning of Instagram's launch." - Rod Begbie This is an analysis based on publicly available data by Lukas Fittl, who just joined Spark59 as our European outreach. All the media are abuzz with the news of Facebook acquiring Instagram for $1 billion. Lets dive into what they actually did: Zoom-in pivot : Instagram was initially “Burbn”, a check-in app where you could also add photos.
I just finished reading one of the most pragmatic and thoughtful books I’ve ever read about building companies (and I’ve read quite a few). It’s called The Advantage: Why Organizational Health Trumps Everything Else in Business . In it, author Patrick Lencioni describes an organization as healthy “when it’s whole, consistent and complete; when its management, operations, strategy and culture fit together and make sense.” Healthy organizations have “minimal politics and confusion, high degrees of morale and productivity, and very low turnover among good employees.” He points out that most organizations are way too focused on being smart, and not nearly focused enough on being healthy.
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