background preloader

Blogs Content Curation

Facebook Twitter

8 Pinterest Boards Worth Creating for Your Business. Overview of Services. Solving the Content Marketing Challenge with User-Generated Content. 2012: The Year Of New Ebook Tools. Ten Steps To The Art Of Launching. Taking the first steps towards developing your first product can be both exciting and daunting.

Ten Steps To The Art Of Launching

Exciting because you are creating and putting your best work out there for people to buy and daunting, well because there is so much to do! Never fear though, with some planning and breaking things down into actionable steps, you’ll be sharing that awesome product with the world in no time. Here are the key lessons I learned during my first digital product launch last year: Nathalie Lussier. Firstport. Facebook’s business model. Startups usually succeed because of a single major product or business innovation.

Facebook’s business model

Google is unusual in that they succeeded because of two major innovations: their core search product, and their keyword advertising business model. Back in 2000, when Google was wildly popular but generating no revenue, the conventional wisdom was that their business model was uncertain. Then Overture invented keyword advertising and Google adopted the same model. This turned out to be both wildly profitable and also, remarkably, created a better experience for both advertisers and users. Facebook relies on an old internet business model: display ads. The good news for Facebook is there is a lot of room to target ads more effectively and put ads in more places. Start With Why. How to Use Facebook Ads to Get More Quality Leads and Attract More Blog Traffic. Are you ready to get more traction out of the new Timeline for Facebook Pages?

How to Use Facebook Ads to Get More Quality Leads and Attract More Blog Traffic

Without a default landing tab, the new challenge for Page admins is how to drive traffic to some other spot within Facebook to collect leads—in this case, to a custom app. In my last post, I gave you an overview on how to create custom apps to drive engagement. But the next step in this process is to dig a little deeper and leverage Facebook ads to really super-charge your custom apps’ traffic and conversion rates. By offering value-added content via a custom app and bringing traffic from Facebook onto that app’s URL, you can jump-start the process of collecting leads and, hopefully, re-charge your community of potential “Super Fans” in the process.

Alison Zarrella. Concho Valley Angel Network. Picking the collective brain. A coworking space is a gathering point for a wide variety of creative and motivated individuals.

Picking the collective brain

Several spaces around the world are experimenting with ways to turn this diverse pool of talent into a collective brain. In Vancouver and Melbourne, spaces invite members to consult on projects for outside bodies. Engaging coworkers as consultants may be a way for spaces worldwide to draw out the most valuable aspect of their communities. Hive Mind - structured brainstorming. Chad Mureta - Letting Tech Work For You. Video Marketing 101: 5 Quick Lessons. Bloomberg Businessweek First Annual 'How To' Guide: How To Be a Mentor. Andy Grove Corporate mentoring programs are a charade.

Bloomberg Businessweek First Annual 'How To' Guide: How To Be a Mentor

The intent behind them is good, but like everything the professionals get a hold of, they turn it into an incredibly complex and counterproductive routine. I suspect the reason these programs exist is so HR can beat you up and have something they can brag about. The moment someone says "mentor" or "mentee," I get waves of nausea. Why Britain needs a mentoring eco-system for entrepreneurs. January 11, 2012 Joining up the dots In No Straight Lines some of the dot joining I do is based upon how participatory cultures can really enable increased capability in teams and organisations when knowledge is shared intensively.

Why Britain needs a mentoring eco-system for entrepreneurs

Part of this is achieved through mentoring – in the book I describe the challenge we face in creating more start-ups / more companies and explain the quality of these organisations is not entirely defined by how much capital they raise – it is more defined by how they perceive their business and execute. How video marketing powers SEO. While there is plenty of disagreement among marketers as to the best method to improve your search rankings, there is one specific strategy that is sure to benefit your business.

How video marketing powers SEO

What’s the secret sauce? Believe it or not, leveraging your online videos is often key to increasing search rankings. We all know that the search engines use social signals as a factor in their overall ranking algorithm, and as the role of social signals becomes increasingly important, so will the role of online video in your overall search and social strategy. This year, the number of consumers viewing videos online is predicted to reach 169.3 million in the US alone.

With numbers that significant, what marketer would argue against the tremendous opportunity video can offer to enhance online presence search rankings? Request Invitation. » Six Questions Every Startup Must Answer the awesome culture blog. I just finished reading one of the most pragmatic and thoughtful books I’ve ever read about building companies (and I’ve read quite a few).

It’s called The Advantage: Why Organizational Health Trumps Everything Else in Business . In it, author Patrick Lencioni describes an organization as healthy “when it’s whole, consistent and complete; when its management, operations, strategy and culture fit together and make sense.” Healthy organizations have “minimal politics and confusion, high degrees of morale and productivity, and very low turnover among good employees.” He points out that most organizations are way too focused on being smart, and not nearly focused enough on being healthy. التخلص من المحتوى المكرر… جوجل باندا. Think Insights with Google. MaRS Discovery District. Higher interest in entrepreneurship & social development in MENA despite Arab Spring. said that the majority of survey respondents state that the Arab Spring has resulted in deteriorating employment conditions.

Higher interest in entrepreneurship & social development in MENA despite Arab Spring

An online survey conducted by, the Middle East’s number one jobsite, in partnership with the Program on Arab Reform and Democracy at Stanford University's Center on Democracy, Development, and the Rule of Law as well as research and consulting organisation YouGov, has revealed that while the Arab Spring had an immediate negative impact on the economy in the MENA region, its effect has been positive in driving higher interest in both economic and social development. The majority of survey respondents state that the Arab Spring has resulted in deteriorating employment conditions. Personal economic situations are also perceived to be negatively affected by the Arab Spring.

TechSparks. Geeks and Delegation: A Match Made in Hell. Last week, I was invited to join 3,000 delegates to what turned out to be the largest entrepreneurship conference in the world.

Geeks and Delegation: A Match Made in Hell

Global Entrepreneurship Congress 2012.  Digital Campaigns, Online Marketing, Social & More. The 6 Habits of True Strategic Thinkers. In the beginning, there was just you and your partners.

The 6 Habits of True Strategic Thinkers

You did every job. You coded, you met with investors, you emptied the trash and phoned in the midnight pizza. Awareness, Inc. - Social Marketing Software. Why I Stopped Obsessing About Building a Huge List. EmailShare 42EmailShare Think back to when you were about nine years old, running around on the school playground. Who would you rather have played with? The kid who was piling up rocks to see how big a pile she could make or the kid who was inviting others to play kickball or offering you the other end of the jump rope so that you could swing it and chant for others to jump in?

CinderellaDressed in yellaWent upstairs to kiss her fella As coaches increasingly use the internet to market services, it’s very tempting for us to try old school internet marketing techniques. Just another site. — Learn How Human Business Works - Beyond Social Media. Tue, 02/14/2012.

Research & Education

Share rides with friendly people. Great by Choice: the surprising lessons of how tech startups succeed over the long term. Note: This is a pretty long article (~4000 words). You can skim it now but you might want to also bookmark it and fully review it when you have 15 mins or so. Summary: Great by Choice describes the results of a deep investigation into how young companies can survive and thrive in chaotic, turbulent environments to achieve spectacular results. The book is of great value startups and entrepreneurs seeking to build enduringly great companies. In this blog post, I look at how his concepts of fanatical discipline, productive paranoia, and empirical creativity apply to building a startup that succeeds over the long-term [1]. Tips for Minimizing Facebook Timeline Embarrassment.

InShare15 December 20, 2011 - Posted by Shama Kabani There’s been buzz about the Facebook Timeline profile since September, but it was only available to developers until last week. The Timeline shows a detailed overview of everything you’ve ever done on Facebook. Depending on how you’ve previously used Facebook, this concept falls somewhere on a spectrum between “awesome” and “terrifying”. Now that the major redesign is available to all Facebook users, we’ve compiled some basic information to help make your transition easier – and to keep you from accidentally embarrassing yourself. 1. You’ll notice that along with updating your status, adding a photo, or checking into a place, there’s a new menu option: adding a life event. These life events are divided into five categories. 2. On the top right side of your profile, just across from your profile picture, there’s a dropdown menu with a “view as…” option.

Ebda2 - Startup Financials - Omar Shawky. Stanford MobiSocial Computing Laboratory. A Complete Resource Guide to Start a Business in 2012. Legatum Lecture Series. New York, Silicon Valley teams win Startup Bus competition. 8 Tips For Creating a Great Case Study. Here's What a Twitter Follower Costs. How to win a startup weekend. Year In Review posts on CNET.

How to hook an investor in the UAE. Tomorrow's exclusives tonight: Industry Insights e-newsletter Stay ahead of the pack and get the pick of the premium Business content straight to your inbox. Sign up. Michael Gray – Graywolfs SEO Blog. Vancouver Social Media & Promotions for Restaurants. How to Create a Million-Dollar Business This Weekend (Examples: AppSumo, Mint, Chihuahuas) Noah Kagan built two multi-million dollar online businesses before turning 28.

The Truth About Abs: How To Make $1,000,000 Profit Per Month with Digital Products (Plus: Noah Kagan results) Open Innovation Blog. » On the Future of Books: A Discussion with Seth Godin. New Theory Explains What Makes a Video Go Viral. Systematic Innovation, TRIZ - HOME. "Design your own success." ─ revolutions. Smaller Earth. Welcome to Your Big Year - Your Big Year. New book - Launch: How to Quickly Propel Your Business Beyond the Competition. How To Add 2.75 IQ Points Per Hour of Training. SEO Software. Simplified. How Search Engines Work - The Beginners Guide to SEO.

SEO Tutorial. SEO 101: Everything You Need to Know About SEO (But Were Afraid to Ask) 11 Traits of Highly Successful Entrepreneurs. Conferences. Wissam Dandan - Daytona Beach SEO and Internet Marketing Consultant. Hey, entrepreneurs, we’re living in a bubble. What are you working on? Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image.

Johnson & Johnson Creates Innovation Center for Life Sciences Startups in San Diego.

Tools View the Real-Time Marketing & PR Webinar. How To Get More Traffic And Increase Sales [Website Review with Derek Halpern] A Simple Follow Up Formula. Google Redesigns AdWords to Make Dynamic Search Ads Possible. How Startups Have Changed the Way American Business Thinks - Richard Florida - Technology. Two Weeks to Startup: Day 1. Finding the Right Fit. Amy Porterfield — Social Media Strategy Consultant. The Missing Ingredient in Your Blog Strategy: Commenting. Your Klout Score: Why You Need to Care Now. No mobile site? No more excuses! Writing.