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Why influencers are not programmatic. Why engagement trumps reach when measuring influencer marketing impact. Fake influenceurs ou comment éviter de dépenser inutilement son budget sur les réseaux sociaux ? - MyDigitalWeek. Neuromarketing Careers - Neuromarketing. Forget B2B and B2C; the future of marketing is P2P. Zeeger Vink on LinkedIn: “Effective BRAND PROTECTION requires reaching… Analysis: Building Ikea – the world’s biggest furniture retailer. Analysis: Building Ikea – the world’s biggest furniture retailer. Teens are turning their backs on Nike. Dive Brief: The styles and icons of the 1990s are capturing the attention of U.S. teenagers, and that’s just one of the factors influencing their preferences and purchases, according to investment bank and asset management firm Piper Jaffray’s 34rd semi-annual "Taking Stock With Teens" research survey.

Teens are turning their backs on Nike

The Brand Relevance Index. Why rank brands based on relevance?

The Brand Relevance Index

Because we believe the strongest brands are the ones that are relentlessly relevant and making a difference in consumers’ lives. We created the Prophet Brand Relevance Index (BRI) to help companies measure brand relevance and understand how it can unlock growth. In fact, the most relevant brands on our Index have outperformed the S&P 500 average for profitable growth by 12% over the last decade. We measure relevance across 4 pillars: – customer obsession – pragmatism – inspiration – innovation In 2016, we expanded our study to include consumer brand relevance rankings for the United Kingdom, Germany and China. If You Are Not Working On Customer Experience, You're Working On the Wrong Thing. Consumer expectations are constantly being reset, and with digital technologies and new data-driven value propositions disrupting markets seemingly on a daily basis, it can be hard to determine what is working for successful businesses today.

If You Are Not Working On Customer Experience, You're Working On the Wrong Thing

But when we take a hard look at what is helping companies achieve sustainable growth, we see one common characteristic: a focus on delivering a better customer experience. How Nielsen Is Helping Marketers Measure the Impact of Packaging Design. Does packaging design directly increase sales?

How Nielsen Is Helping Marketers Measure the Impact of Packaging Design

Like any marketing tool… it depends. At forceMAJEURE, we believe that design plays a central role in a product’s success. Proving that belief, however, is another story. As is true for many elements of product development and marketing, it’s difficult to measure the precise ROI of packaging design. Marketing Data and GDPR Compliance cartoon. I just returned from a two week book tour with marketers in the UK and Norway.

Marketing Data and GDPR Compliance cartoon

If there was one topic that overshadowed most marketing conversations, it was GDPR. The EU’s General Data Protection Regulation (GDPR) is the sweeping new EU regulation on marketing data that will impact any company that offers goods or services to EU residents or tracks them for analytics or advertising purposes. That’s basically every global business. The regulation goes into affect in May 2018 and penalties are severe (up to 4% of annual global revenue). 5 utilisations inspirantes de réalité augmentée. The Reptilian Brain: 7 Ways to Engage Your Customer's Inner Lizard. This Skincare Business Has Been Around Since 1851. What's the Secret?

Www.ladn. C’est en s’inspirant des médias qu’adidas a conçu sa newsroom à Paris.


Composée de 12 profils pluridisciplinaires avec à leur tête Benoît Menard, transfuge de Canal+, l’équipe raconte chaque jour l’histoire de la marque au sens large : publication sur les plateformes sociales d’adidas, celles des athlètes, des partenaires, des partenaires médias, gestion de l’open source (notamment par les appels à contribution, et la co-création), travail avec les influenceurs parisiens dans la mode et le sport, etc.

Ces architectes du storytelling sont à l’initiative d’une rentrée particulièrement créative sur la scène parisienne pour donner vie à la plateforme #heretocreate (ici pour créer) de la marque. Luxury on Demand: 'Porsche Passport' Tests Auto Subscriptions. We can subscribe to food, diapers and clothes, so why not luxury cars?

Luxury on Demand: 'Porsche Passport' Tests Auto Subscriptions

Porsche is adapting to the non-ownership impulses of upscale millennials by offering “Porsche Passport,” a new sports-car and SUV subscription program that affords flexible access to Porsche vehicles via a mobile app. The pitch for this luxury spin on the sharing economy: “The Porsche Passport monthly subscription is an alternative to owning or leasing—drive a Cayenne SUV today and a Cayman sports car tomorrow.” For $2,000 a month, under its “Launch” plan, Porsche will make available initially to 50 people in the Atlanta area on-demand access to eight models including the 718 Boxster and Cayman S, as well as the Macan S and Cayenne. For another $1,000 a month, “Accelerate” includes on-demand access to 14 more model variants including the 911 Carrera S, the Panamera 4S sports sedan and the Macan GTS.

Nurture Their Nature: Fisher-Price Finds Purpose in Play. Fisher-Price’s latest campaign celebrates kids—what makes them unique—and how parents can best nurture that inherent nature.

Nurture Their Nature: Fisher-Price Finds Purpose in Play

The campaign is intentionally purpose-driven as Fisher-Price expands the purpose-driven brands portfolio for parent Mattel. Branson Joins The Believers As Hyperloop One Rebrands With Virgin 10/13/2017. With Sir Richard Branson climbing on board, the high-speed transportation concept being developed in the Nevada desert — with the goal of moving humans and their creations in magnetically levitated pods at speeds approached 700 mph — has been rebranded Virgin Hyperloop One.

Branson Joins The Believers As Hyperloop One Rebrands With Virgin 10/13/2017

“You may first have heard of the original hyperloop name through Elon Musk and SpaceX’s white paper back in August 2013. Hyperloop technology has been explicitly open-sourced and others have been encouraged to take the ideas and further develop them. Virgin Hyperloop One are leading the way in these efforts and are working on exciting projects in the Middle East, Europe, India, Canada, and the U.S.,” Branson writes in a blog post that explains his enthusiasm for both the concept and this particular iteration. advertisement “Hyperloop One has risen to the forefront of those companies, with another, Hyperloop Transportation Technologies, not far behind. 15 Powerful Examples of Neuromarketing in Action - iMotions. Luxury Daily. Retail October 13, 2017 Many consumers feel that brands are doing a poor job of relating to them personally.

Luxury Daily

Image credit: YouGov By Danny Parisi. SweetFit Tech Video. 7% des Américains pensent que le lait chocolaté est produit par des vaches marron. En poursuivant votre navigation sur ce site, vous acceptez nos CGU et l'utilisation de cookies afin de réaliser des statistiques d'audiences et vous proposer une navigation optimale, la possibilité de partager des contenus sur des réseaux sociaux ainsi que des services et offres adaptés à vos centres d'intérêts. Pour en savoir plus et paramétrer les cookies...

IKEA is releasing a version of its iconic Frakta shopping bag made from potato chip wrappers — Quartz. Senate Republicans are currently revising the proposed new law that would overhaul the American health care system, equivalent to about a sixth of US economic production. They won’t tell anyone what’s in it. Hypothetically, bills in Congress go through an open process of discussion and amendment in committees, and then another period of debate and amendment on the floor of the legislature. These norms have been watered down and abused over the years, but especially for major legislation, they are often an important way to build public understanding and support of the law.

Republicans were pretty mad about the process that produced the Affordable Care Act (ACA) in 2010, under president Barack Obama. At the time, Republican Senate leader Mitch McConnell warned Obama that Democrats would lose elections if they tried to “jam” a bill through Congress. German Discount Grocer Aldi Sets U.S. Expansion Plan - WSJ. Khanacademy. Moments of Vision 10 - Jessica Oreck. From their practical beginnings to ubiquitous items as comfortable in the world of high fashion as they are as an everyday throw-on, jeans are a key icon in American pop culture. In his cultural history of jeans, James Sullivan terms them “the American uniform.”

Check out some stats that testify to their enduring popularity here. Levi Strauss’ story appeals to nostalgic notions of the American Dream, with its connotations of innovation and entrepreneurship as well as an egalitarian attitude to clothes. Infographie : la mémorisation dans les apprentissages. Hasbro Shares Its Content Strategy Behind Launching a Brand on YouTube.

2. Tailoring promotion of the content to the channel Our attention spans are limited, and there are endless distractions in today’s media landscape, so we believe that you must build the story based on the channel and the audience that’s there. We’ve seen the best results when we tailor content to context. About - Marketing Week. Introduction to 100 disruptive brands Russell Parsons, Editor, Marketing Week The definition of disruption reads as a “disturbance or problems which interrupt an event, activity or process”. But what does this mean in the context of business and why do we spend so much time talking and thinking about disruptors? For as long as there have been people charging for products and services, others have been looking ahead to identify answers to problems. 100 Disruptive Brands - Marketing Week. How Guinness and R/GA made a VR tasting experience for all five senses.

Marketers set to accelerate spend on experiential. One thousand chief marketing officers and brand managers in Europe, North America and Asia were polled by brand experience agency Freeman and data solutions and research provider SSI about where they expect to direct their resources. Globally, 51% said they would spend more than a fifth of their budget on experiential in the next three to five years, compared to just 31% who do so currently. The bulk of these – 37% of those polled – said they expected to spend between 21% and 50% of their budgets on experiential. McDonald's France teste à Paris la livraison à domicile. Réinventer le (super)marché, on y est presque ! - MyDigitalWeek. Par Laurent Bouteiller, Regional Sales Manager de Sitecore. Pinterest. Techcrunch. At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.

Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and feedback, Google aims to make the tool attractive to marketers that feel last-click models don’t sufficiently explain customer behavior. A panacea for attribution is not a new construct in the world of marketing. Companies like Adobe and startups like BrightFunnel and Bizible have been developing tools for years that allow marketers to break the old last-click paradigm. Up until recently, most marketers would credit any sale to the last touchpoint their company had with a customer. New machine learning-powered methods enable marketers to model the relative contribution of disparate advertising efforts. Sign Up. MAP Brand Platform. EXCLUSIF ! Transformation numérique : Etat des lieux selon FORRESTER - MyDigitalWeek.

Building a Brand Platform. Zeez - Startup - StartupOnly. Decode ScienceUpdate 1 2017.