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March 2018

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Sidekicks. Lessons from trying to build the world's most inclusive brand from scratch. April Fool's Day 2018: The brands that shared in the LOLz. TBWA’s Lee Clow, Author Seth Godin and MetLife’s Esther Lee Inducted Into American Marketing Association New York Marketing Hall of Fame® NEW YORK--(BUSINESS WIRE)--The American Marketing Association New York today announced three industry leaders responsible for outstanding contributions to the field of marketing as 2018 inductees to the Marketing Hall of Fame®.

TBWA’s Lee Clow, Author Seth Godin and MetLife’s Esther Lee Inducted Into American Marketing Association New York Marketing Hall of Fame®

Lee Clow, Esther Lee and Seth Godin named 2018 inductees to American Marketing Assoc. New York Marketing Hall of Fame @MarketingHoF @NewYorkAMATweet this This year’s inductees are creative legend Lee Clow, Chairman, TBWA\Media Arts Lab and Director of Media Arts, TBWA\Worldwide; Seth Godin, best-selling business author and speaker; and Esther Lee, Executive Vice President, Global Chief Marketing Officer, MetLife, Inc. They will be celebrated at the Marketing Hall of Fame induction ceremony on May 17, 2018 at the NY offices of R/GA. Why do adults play with Lego? DMN on LinkedIn: “To capture a person’s true… 11 must-see TED Talks. Renovate or innovate? How Carlsberg is revitalising its 'sleeping giants' Carlsberg is making actor Mads Mikkelsen the global face of the brand as it follows up the success of its Carlsberg Export rebrand with new strategies for ‘sleeping giants’ including Tetley.

Renovate or innovate? How Carlsberg is revitalising its 'sleeping giants'

The brewer launched the £15m Carlsberg Export rebrand, which included a new marketing campaign and product redesign, last year, and it claims the revamp has dramatically improved consumer perceptions and boosted sales. At a media briefing on Monday (26 March) the brewer revealed that the Export campaign drove sales across the on- and off-trade by 20% and has increased purchase consideration by 8% since its launch last April. According to Millward Brown data cited by Carlsberg, 71% of consumers agree that Export is ‘good to be seen drinking’ and over the past 12 months there has been a 4% uplift in the number of people who thought that the beer ‘tasted better’, despite the fact the recipe remains the same. The Carlsberg strategy: innovation vs renovation. Renovate or innovate? How Carlsberg is revitalising its 'sleeping giants'

Fossbytes. Last year in June, when Facebook CEO Mark Zuckerberg gave the company a new mission statement, it was too late for him to try to change how things worked at Facebook’s offices.


While it wasn’t made public, Cambridge Analytica had already used data from millions of users for voter profiling and other purposes. In the wake of the recent data misuse revelation, Facebook founder and CEO Mark Zuckerberg has resigned from the company. Www.forbes. Think with Google on LinkedIn: “Forget mass marketing. Brands must… All of Google's jokes for April Fools' Day 2018. 5 Customer Experience Books Worth Putting That Novel Down For. Joe Queenan, author of “One for the Books,” has read at least 6,000 books in his lifetime.

5 Customer Experience Books Worth Putting That Novel Down For

When asked why people read, Queenan quipped, “Because they hate their job.” Fernando Augusto Almeida Neves on LinkedIn. Créer un planning avec Excel 2016. How-to-download-a-copy-of-everything-google-knows-about-you. Etienne BONNEROT on LinkedIn. Anastasia Morozova on LinkedIn: “The funny video about my… Nike adds a video game experience to shoe shopping. Influencers are getting long-term contracts that treat them more like traditional talent. CMOs Are Shifting Strategy To Bring Services In-House According To New Survey.

CMOs are taking more marketing services in-house, according to a new study released by media and marketing consultancy NewBase (formerly Publicitas International).

CMOs Are Shifting Strategy To Bring Services In-House According To New Survey

“The Evolving Marketer” survey, released Wednesday, explores the marketing strategies of 120 CMOs and found that brands prefer to keep certain advertising elements close to the chest. Unsurprisingly, marketing strategy is performed in-house by 86 percent of CMOs. Likewise, 76 percent of survey respondents indicated that product marketing is performed in-house compared to 20 percent shared responsibility with an outside firm and five percent delegating out-of-house.

“There are some critical functions that need to remain in-house and require the day to day control and management of the marketing team, and these tend to relate to strategy, pricing, product and customers,” wrote NewBase in the survey. Behavioral science in business: Nudging, debiasing, and managing the irrational mind. Behavioral science has become a hot topic in companies and organizations trying to address the biases that drive day-to-day decisions and actions.

Behavioral science in business: Nudging, debiasing, and managing the irrational mind

Although humans are known to be irrational, they are at least irrational in predictable ways. In this episode of the McKinsey Podcast, partner Julia Sperling, consultant Magdalena Smith, and consultant Anna Güntner speak with McKinsey Publishing’s Tim Dickson about how companies can use behavioral science to address unconscious bias and instincts and manage the irrational mind. Employing techniques such as “nudging” and different debiasing methods, executives can change people’s behavior—and have a positive effect on business—without restricting what people are able to do. Audio Podcast transcript. Discussions in digital: What’s a marketing ecosystem and what does it mean for marketers?

Marketing ecosystems are creating new professional opportunities—and making new demands.

Discussions in digital: What’s a marketing ecosystem and what does it mean for marketers?

Here’s how today’s marketing leaders are adapting. Marketers are no strangers to managing complex relationships and campaigns. But as digital ecosystems (of vendors, platforms, agencies, business, etc.) expand and the lines between sectors blur, marketers are rethinking how to build value and their own roles. In our latest Discussions in Digital podcast, Brian Gregg, a senior partner who coleads the marketing service line, explores how marketing leaders can make ecosystems work for them.

Participating in the discussion are David Morgan, CEO of Simulmedia, Brian Goffman, vice president and senior solutions-group leader at McKinsey, and cohost Dianne Esber, who coleads McKinsey’s West Coast Consumer Tech practice. Selena Gomez's Puma Collaboration. Renovate or innovate? How Carlsberg is revitalising its 'sleeping giants' Renovate or innovate? How Carlsberg is revitalising its 'sleeping giants' Google Ateliers Numériques - Formez-vous au marketing en ligne – Cours gratuits dispensés par Google.

Authenticité, transparence, engagement… : les nouvelles attentes des millenials vis-à-vis des marques. Génération fascinante et mystérieuse à la fois, sujette à nombreux fantasmes (et tant de généralisations hâtives et de stéréotypes), les 18-38 ans représenteront en effet sous peu plus de 50% de la population active mondiale (d’ici 2020) et pas moins de 75% en 2025 !

Authenticité, transparence, engagement… : les nouvelles attentes des millenials vis-à-vis des marques

Bataillons aux profils hétérogènes, ils pèsent déjà d’un poids prépondérant dans les achats de biens de grande consommation et davantage encore dans les perspectives de développement de certains pans d’activité. 85% de la croissance du secteur du luxe leur serait notamment imputable, d’après une étude récente réalisée par Bain & Company¹. Et il n’est pas une entreprise qui n’ait déjà réfléchi, ou ne soit en train de réfléchir à toutes les adaptations fonctionnelles et managériales à mettre en oeuvre pour s’adapter à cette nouvelle population de salariés hyperconnectés et exigeants… Mais quelles sont exactement les croyances, valeurs et attentes communes à une classe d’âge aussi large ?

Dear brands, you can't #hipster or #millennial your way to #innovation. #PSA #AdobeSummit #tuesdaythoughts #tuesdaymotivation #lol… Proof that great customer experiences are good for business. #Forrester #AdobeSummit. Kering Confirms Stella McCartney Split. PARIS, France — Kering is selling its 50-percent stake in fashion label Stella McCartney back to the namesake designer after a 17-year partnership, confirming previous reports by BoF.

Kering Confirms Stella McCartney Split

The news follows a report by BoF on February 23 revealing that a formal transition process was already in motion and an announcement was imminent. “It is the right moment to acquire the full control of the company bearing my name," said Stella McCartney. Bailly Chloé on LinkedIn: “[ MOTEUR.... ÇA TOURNE !… Consommation d'aujourd'hui et demain, le poids des influenceurs  Adioma - Infographic Maker With Timelines, Grids and Icons.

Brand Experience Defined: Lessons From BXP Live! In the world of branding, singular touchpoints can no longer be considered in isolation as consumers are looking for a holistic, seamless experience.

Brand Experience Defined: Lessons From BXP Live!

As such, the publication formerly known as Package Design Magazine, and their annual conference went through their own rebranding to align with the industry shift to being brand experience-led. BXP Magazine’s first event, BXP Live! Conference, was recently held in Bonita Springs, Florida. Nestlé Invests Small To Find Next Big Ideas. Every CPG/FMCG giant is discovering that it could use a boost when it comes to innovation to help it catch up with the seachange in the food and beverage market and better meet consumers’ evolving tastes. The landscape is changing so quickly that no one solution will be enough. Alibaba and Ford Launch China’s First Tmall Car Vending Machine. Tmall on Monday unveiled China’s first “auto vending machine,” partnering with American carmaker Ford Motor for the first phase of a larger push to upgrade the test-drive experience for Chinese consumers.

The “Super Test-Drive Center,” in Guangzhou, offers three-day test-drives to potential buyers researching their next purchase, allowing them to choose from more than 100 vehicles, including the Explorer SUV, Mustang, Edge and Everest models. “We are looking for ways to simplify customers’ lives and give them the ultimate try-before-you-buy experience,” said Dean Stoneley, vice president of marketing at Ford Asia Pacific, at a launch event. The launch is the pilot collaboration between Alibaba Group, which owns Tmall, and Ford since they announced a partnership last December. They plan to leverage artificial intelligence, cloud computing, the Internet of Things and e-commerce to “redefine the consumer journey and user experience for automobiles,” the companies stated. How brands are experimenting with digital audio advertising.

Adioma - Infographic Maker With Timelines, Grids and Icons. Le restaurant ultime des fans de Pokémon vient d'ouvrir à Tokyo. Top 100 Neuroscience Blogs & Websites for Neuroscientists. 1. Neuroscience News - Brain, Psychology, AI, Neurology and Cognitive Science Research Houston, TX About Blog Neuroscience News provides research news for neuroscience, neurology, psychology, brain science and cognitive sciences. Frequency about 42 posts per week Website Follow Facebook fans- 117,294 .

Nike's Acquisition Shows They're Serious About Marketing Personalization. Nike’s acquisition of consumer data analytics firm Zodiac is another step toward the brand’s goal of creating personalized marketing campaigns. The strategic move, announced Thursday, is part of Nike’s Consumer Direct Offense initiative set into motion last year. 2016. The 2016 report shows how brands that are leading in innovation have disrupted conventional ways of doing business. Some innovative brands have risen to the top of the ranking and others have just made the list. We also demonstrate how strong brand value helps brands stay in the Top 100 year after year.

This year we’ve taken a look at the B2B brands in the Global Top 100. See our analysis on how B2B brands differ from B2C brands and what they can learn to better promote their brands to drive growth and attract top talent. 10 Lessons from 10+ Years of Insight about Brand Growth. 2018. 2018. Laurent Lecardonnel on LinkedIn. Neuro-Insight's Heather Andrew: why laughter can be the best medicine for ads too.

Ces tablettes de chocolat donnent l'illusion d'être des livres de poche. En Macédoine, Oliver Marinkoski est un artiste très singulier, devenu maître dans le photomontage, qui s’amuse à mixer des objets du quotidien avec des parties du corps humain pour un résultat des plus inquiétants. McDonald's Global Climate Action: Cut Greenhouse Gas Emissions. McDonald’s is taking a stand on climate change by becoming the first global restaurant company to set approved science-based target to reduce greenhouse gas emissions.

The company’s climate action plan will see it partner with franchisees and suppliers to reduce greenhouse gas emissions related to McDonald’s restaurants and offices by 36% by 2030 from a 2015 base year in a new strategy to address global climate change. Kraft Heinz Springboard Accelerator Inspires New and Refreshed Brands. Moxy Hotels Set To Bring More Opportunities For Play To New York City With Two New Hotels By End Of. BETHESDA, Md., March 20, 2018 /PRNewswire/ -- Moxy Hotels, Marriott International's playful, experiential hotel brand for the next generation of travelers, expects to welcome two New York City hotels to its roster this year, bringing the brand to a total of three properties in the city by the end of 2018. Google closes on $2.4 billion Chelsea Market purchase in NYC. Athleta Earns B Corp Certification.

SAN FRANCISCO--(BUSINESS WIRE)--Celebrating its 20th anniversary, Athleta announced today it has earned B Corp Certification from the nonprofit B Lab, becoming one of the largest apparel companies in the world to certify as B Corp. B Corp Certification requires a holistic review of a business’ social and environmental performance, accountability and transparency, and is based on a vision of creating a community of for-profit companies committed to redefining success in business.

How brands can engage with customers after checkout. Homepage. IKEA Launches Place AR App On Android With YouTube Game Show.