Trying to Increase your social media engagement? Digital marketing strategy: how to get started. One of my specialisms is digital strategy.
So I read a lot about strategy, and digital, and digital strategy. In doing so I consistently find that the term has many interpretations in the digital world, meaning that digital marketing discussion forums are full of people asking where to start with crafting their own strategy. Those same discussion forums are often flooded with responses that are blatant and biased sales tactics rather than genuinely helpful pointers. So, here’s my advice (without ulterior motive!) For where to begin. First, a word on digital strategy Just a quick word as this is a topic that could keep us here all day, but the context is important. Publications The Moneyballing Of The CMO 01/08/2014. Limited by the indefinite and imprecise results of traditional marketing, CMOs of the past could not realize meaningful metrics to measure success.
But today’s technology has ripened, enabling sophisticated and precise decision-making. CMOs have adapted and thrived accordingly, so much so that they will soon lead not just marketing, but companies in their entirety. The CMO as Billy Beane Michael Lewis’ Moneyball (W. W. Marketing is experiencing a similar revolution now. That has all changed. Enter the Moneyballer CMO Today’s Moneyballer CMO plans her marketing initiatives the way Billy Beane built the Oakland A’s. Business development for startups 2013. The Seven Deadly Sins of Startup Storytelling. 14 Tips for Developing a Smart Marketing Strategy in 2014.
Did you have a good holiday?
Got some well-deserved rest and relaxation with your family and friends? Managed to break your email and texting addiction for a few days? Well, it’s time to shake off the “Egg Nog Fog” and get back in the swing of things! We recommend that you start off by gathering your sales and marketing team together for a series of planning sessions to get everyone aligned and going in the same direction. The Ultimate Guide to Startup Marketing. Why Content Strategy Is Foundational To Real-Time Marketing. When the curtain went up on the Emmy Awards, HBO was ready.
As usual, the cable network was nominated for a plethora of awards. Naturally, there was no way of knowing who, or what programming, would win which categories. At the same time, there were plenty of knowns: those shows, actors, directors and talent who were nominated in each category. So, the social media team, led by VP of Digital and Social Media Sabrina Caluori, sprang into action weeks before the actual event. Five Ways to Develop a Cross-Channel Brand Story. Stories have always been vehicles via which we communicate and perceive truth.
But more than ever before, stories are taking center stage in the consumer marketplace, enabling brands to forge meaningful, lasting connections with generations of customers. One of the key challenges for today's marketers is the creation and delivery of cross-channel brand stories. Five reasons marketers should code (and how to start) It's no use letting your ignorance, laziness, or even shame, stand in the way of learning to code.
I possessed all three in abundance, until this week I took myself along to a Coding for Digital Professionals course (shock horror, it's run by Econsultancy in London). The stuff I learned, and the geocities-eat-your-heart-out website I created, got me thinking about all the points in a marketer's life where coding knowledge comes in handy. Top Hacks from a PM Behind Two of Tech's Hottest Products. What is native advertising and why do you need it? To begin I'm going to repeat a headline I read last week: 'Facebook is more popular for native advertising than Twitter'.
This headline derives from Hexagram’s latest report on native advertising. The report elaborates: Facebook is the third most-popular channel for native advertising, with Twitter still lagging far behind. However… if you’re anything like me, you might not know what native advertising actually is, and all of the above information may just merge into the background of data white noise. As a relative newcomer to the digital marketing world, I've decided to begin a series of 'beginner's guides' to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.
So if you're tired of being the person nodding and smiling at the back of the room, feeling increasingly powerless in the face of overwhelming jargon, come with me and we'll embark on a voyage of discovery together. The Art of the Simple Blurb. Every week or so, I get asked by a startup founder to make an intro to an investor.
Normally these startups are pre-funding, so the founders are inexperienced about talking about their company. So their descriptions of their companies suck, which makes it really hard to make an intro even if they’re working on something interesting. This advice is mainly for founders looking for investor intros, but probably works for any kind of business development. First things firstMark Suster has great advice in general on the ins and outs of making intros. If you’re requesting an intro from someone, read his posts first: 5 Smart Steps To Building Your Brand The Right Way. Almost all the entrepreneurs and founders I've had the pleasure of working with are brilliant in their own unique way.
They see a problem or gap in the market, and they create a compelling product, technology, or service for an unmet need; and then with passion, vision, courage, and conviction they set out to build a company to solve those needs. They're part of a fearless and inspiring bunch. By the time they come to us, they've usually got a solid idea about the problem they want to solve or the product they want to build.
12 surefire ways to increase conversions on mobile devices. Smartphone conversion rates are typically lower than on desktop and tablet due to a number of factors, not least screen size and a perceived lack of functionality.
However as with all areas of ecommerce there are steps that site owners can take to improve the user experience and increase conversions from mobile devices. For an in-depth look at the intricacies of m-commerce download our Mobile Commerce Compendium, but to get you started here are 12 ways to boost mobile conversions... 4 Guidelines For Improving Your Marketing.
About every four-to-six months our company goes through the cathartic process of reviewing our marketing performance. Like many companies, we use a variety of marketing techniques, platforms, and processes for generating leads that bring in new customers. Our results have improved considerably over time as we've changed and implemented new strategies, but, like most companies, we still want to get better. Customer Behavior, Big Data And Little Insights. Every time I step out of New Zealand and into a big economic region, the two things I notice are the crowds and the scale. Looking out over row after row of A380s parked on tarmacs, wrestling for room on a crowded street in a busy Asian city or seeing the world go about its business in a towering CBD, the immensity of humanity and the pace at which life operates is immediately apparent. Recently I was struck by something else.
Quite literally, at the other end of the scale. Micro-failures and the future of marketing. There is a seismic shift occurring in marketing as startups, for various reasons, are forced to discover new ways to grow their user bases. I’d rather not bore you with another philosophical rant about how everything is changing (even though it is), so instead, I'll share with you one of the underlying insights that is at the core of this new marketing ethos, micro-failures. In the past, a new marketing push was equivalent to game day, there was massive preparation. The team would diagram plays, practice the strategy, talk about the plan, and quite literally obsess over the whole ordeal. This was necessary because substantial resources were being thrown at these endeavors, and the details mattered because you couldn’t take a mulligan. The marketing push in question might be an ad buy, bringing an affiliate system online, orchestrating a social media campaign, or a number of other possibilities.
10 Things Content Marketing ISN'T. How Your Editorial Content Can Fuel Big Data Insights. How to measure your content marketing campaign. By Kristin Piombino | Posted: August 28, 2013 Content marketing is all the rage these days, and for good reason. It helps tell your company’s story, and makes your brand more relatable and interesting to customers. Brand Advocates Drive Word Of Mouth. Brand advocates are vital to social media marketing strategies because of the word of mouth (WoM) they generate. Positive WoM is the most coveted form of marketing because of the inherent credibility that comes with it. When satisfied customers tell other people how much they like a business, product, service, brand, or event, they put their reputations on the line every time they make a recommendation. Overcoming Complex Brand Architecture Issues. We regularly answer questions from marketers here on Branding Strategy Insider. Establishing Credibility - Communication Skills Training From MindTools.
Inspiring Trust in Others. Why Your Business Shouldn't Be On Social Media. Good Companies Are Storytellers. Great Companies Are Storydoers - Ty Montague. By Ty Montague | 1:00 PM July 16, 2013. Good Companies Are Storytellers. Great Companies Are Storydoers - Ty Montague. .@neilblumenthal: Don't Underinvest in Branding - The Accelerators.
Brand Loyalty: 4 Ways Brands Get It Wrong. Vala Afshar: SAP's CMO: 10 Ways To Architect A Digital, Social Business. Build a Brand Content Empire: What You Can Learn From LEGO. Five ways to create marketing worth sharing. It’s not often that brands are willing to share the mistakes that occurred during their social media campaigns, even though those are often the most valuable insights. 15 Keys To Brand Building Online. One can use the Internet to: 1. How to Get New Content Hires Up to Speed. Transformation in digital marketing: five ways to work. Thought Leadership Comes From Experience. Everything I Know about Online Customer Engagement I Learned in Kindergarten. Marketing automation gains momentum, but are companies making the most of it?
5 Mindset Shifts Marketing Leaders Must Make. Alison Bolen: Top ten ways to increase page views on your next blog post - Customer Analytics. 3 Tips for Revitalizing Your Buyer Personas to Keep Them Fresh. What exactly is inbound marketing? Part one: the big idea. The Marketer's Guide to Developing a Strong Brand Identity. Brand Storytelling In The Digital Age. 7 Ways To Generate Ideas From Your Customers. The New Rules for Marketing. Brand Programming Is The New Marketing And Advertising.
The 12 Trends That Will Rule Products In 2013. Content marketing: the Anatomy of Great Content. In Marketing, People Are Not Numbers - Sam Ford. Content And Technology Will Define The Future of Marketing. Infographic detailing the significance in a logo's color. Can You Measure The Value Of A Single Touchpoint? If You Love Your Brand, Set It Free. Blog Archive » The 5 Questions Every Company Should Ask Itself. 5 ways brands overshare on social media. Five ways to elevate your game as a marketer. 12 things to expect from a PR firm.
Why you don’t need a Facebook strategy. Three Elements of Great Communication, According to Aristotle - Scott Edinger. How to Build a Community Around Your Startup. 8 Marketing Habits of Highly Effective Businesses « Innovations in Piping Systems. Comparing Traditional and Social Media. How Should You Address Reporters in a Pitch? Pawan Deshpande: The Top 10 Trends Lead-Generation Marketers Should Know About in 2013. Active vs. Passive Content Marketing. How to Budget for Marketing. Transform Your Website Into a Customer Attraction Force Field with Magnetic Content. How to Write Agile Marketing User Stories. Five Ways to Hold the Right Kind of Attention - John Hagel III and John Seely Brown - John Hagel III and John Seely Brown. A more realistic diagram of the B2B marketing funnel. How To Help First-Time CEOs Understand The Value Of Marketing.
The Brand Defined. Find and Define Your Audiences. 10 SlideShare Strategies that Will Boost Your Content's Value. The 5 Cs of a Great Patient Experience. The 8 parts of speech—do you know them? Want to Find More Fans? The #1 Place You Need to Be (And It’s Not Facebook) Better Business English: 16 Confusing Words and Phrases Clarified « human being. Marketing Is Dead - Bill Lee. Is your business providing a commodity service or building a brand? « The Muse Boxx. 7 Ways To Educate Your Way Into Making The Sale. Info.thewholebraingroup.com/Portals/167787/docs/WBG_SocialMediaChecklist_v2.0_Printable.pdf.
The Female Economy - Sponsored by SAS. Ditch these 5 business writing mistakes. FTC’s New Dot Com Disclosures: What Every Online Marketer Needs to Know. Best Times to Tweet or Post on Facebook. How To Get Beyond The Social Buzz. The Social Life of Brands. 5 B2C Pinterest Marketing Examples from Top Online Retailers. 23 Social and Digital Services Agencies Should be Selling. The four P’s of marketing to win leads through website content : Blog.
21 Types of Content We Crave. Insights Into the Modern CMO. 7 Universal Truths for Ensuring Brand Relevance. Strategy. How To Identify Your Customers, Make Them Love You, And Keep Them Hooked. Recruiting Season: A Marketing Dream Team. Publications Face-to-Face Look And Listen Critical To Business Communications 05/10. How To Measure Social Media Marketing Performance.