Personal Data. In order to prepare for the cooking gauntlet that often occurs with the end of year holiday season, I decided to purchase a new rotisserie oven.
The folks at Acme Rotisserie include a large amount of documentation with their rotisserie. I reviewed the entire pile and was a bit surprised by the warranty registration card. The initial few questions made sense: serial number, place of purchase, date of purchase, my home address. The other questions struck me as a bit too inquisitive: number of household occupants, household income, own/rent my residence, marital status, and education level. Obviously, this card was a Trojan horse of sorts; provide registration details –and all kinds of other personal information. Companies collecting and analyzing consumer data isn’t anything new –it’s been going on for decades.
I’m a big fan of sharing my information if it can save me time, save me money, or generate some sort of benefit. Connect: "People Problems" stymie CRM initiatives. Subscribe to this blog About Author Forrester Research is a technology and market research company that provides pragmatic advice to global leaders in business and technology.
Contact Author Email Forrester To succeed in the age of the customer, business and IT professionals who support front-office business processes cannot afford failed technology initiatives. The future of customer care. National Retail Federation - NRF Retail Reference Center - Winning at Consumer Centricity. Brian Ross, General ManagerPrecimaMay 2009 is a 15 page report.
Read below or download PDF.Contents IntroductionTips for RetailersTips for ManufacturersConclusionSurvey Background The only certainty for retailers and manufacturers operating today is that it will continue to be increasingly difficult to win or even survive without a fundamental change in approach. Intense competition, growing channel blur, the explosion of brand choice, new channels and an overload of market noise have all led to the increasing power of the consumer and the decreasing effectiveness of traditional retail strategies and tactics. This has led to a relentless focus on price as the sole basis for competition, which is not a viable, nor desirable, long-term strategy for most organizations. Customer Personas: Why They are Tremendously Useful in Marketing. Blog>Marketing>Customer Personas: What Sally Can Show You By James Heaton / Oct 03, 2012.
How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did. Target has got you in its aim Every time you go shopping, you share intimate details about your consumption patterns with retailers.
And many of those retailers are studying those details to figure out what you like, what you need, and which coupons are most likely to make you happy. Target, for example, has figured out how to data-mine its way into your womb, to figure out whether you have a baby on the way long before you need to start buying diapers. Charles Duhigg outlines in the New York Times how Target tries to hook parents-to-be at that crucial moment before they turn into rampant — and loyal — buyers of all things pastel, plastic, and miniature. He talked to Target statistician Andrew Pole — before Target freaked out and cut off all communications — about the clues to a customer’s impending bundle of joy. [Pole] ran test after test, analyzing the data, and before long some useful patterns emerged. Or have a rather nasty infection… Target knows before it shows. Customer acquisition. 4 Ways You Discourage Customers From Buying. Something has happened between most companies and their customers--and it has led to a lot of lost sales.
"Mobile Is The New End Cap. Last week I spoke at Signal P&G, an event put on by P&G and Federated Media that brought a variety of tech thinkers (from Google, Facebook, Pinterest, Twitter, etc.) to the birth place of brand management to talk about the future of marketing.
Church of the Customer Blog. I'm 13 and None of My Friends Use Facebook. Why don't companies understand digital influence? This is a guest post by Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies.
He is currently applying data-driven methodologies to investigate and understand the complex dynamics of the social web. You can follow him on Twitter on @mich8elwu Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works. Reviews. This is where you get to hear what we think of these remarkable companies.
The idea here is to see what we saw and hear what we heard via what we write. This is why we think these companies are not just worthy competitors, but could be a player in the market. Social CRM ideas by Mark Tamis. Keep talking, I’m still not listening – or why Social CRM becomes relevant today. Keep talking, I’m still not listening – or why Social CRM becomes relevant today At the International Forum on Enterprise 2.0 in Milan, Mark Tamis from Net-7 and Esteban Kolsky from ThinkJar talked about “A new era of customer engagement with Social CRM”.
Their point of view on this complex matter is the following: Why is the social customer becoming an important subject these days? Simply because people trust other people – even if they do not know them or only know them from the Internet – more than any company. Instead of watching a company’s ad and then buying the product, potential customers are turning to friends to ask for advice or post a request in some relevant online forum to find out about other people’s experiences. Therefore, they say, the new business model is going to be twofold: In addition to focusing on internal Enterprise 2.0 operations, external aspects have to be included as well – namely the social CRM (client facing operations).