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Marketers, educators, parents, it seems that almost anyone in the Generation X or Boomer demographic is scratching their heads trying to figure out Generation Y aka the Millennial. After all, it’s the first generation to seemingly possess digital prowess as part of their DNA. And, it’s the first generation to receive both a birth certificate and a social profile or presence upon delivery into this world. A study published in 2 011 by security company AVG and Research Now surveyed 2,200 mothers from around the world and found that 81% of children under the age of two currently have some type of digital footprint. 92% of U.S. children have an online presence created for them by the time they are 2 years old. In many cases, a digital presence is born before the child, with sonograms (23%) actively published and shared on social networks and blogs.
Maria Ogneva is the director of social media at Nimble , a social relationship management solution that transforms your entire community into business opportunity by leveraging the best of customer relationship management, social media and communication tools.
Last Thursday morning, Bruce Kasanoff and I did a webinar for CustomerThink’s Thought Leadership Webinar series titled “ Disruptive Technologies vs.
This post was written by SmartBrief technology editor Susan Rush . When it comes to social media, Zappos.com just gets it. Social media is not just a business strategy, it should be part of the culture, said Zappos’ Thomas Knol l during the “Social Media in Action: Philosophies, Strategies and Tactics That Consistently Win” panel discussion at the International Consumer Electronics Show on Friday. Knoll said too much emphasis is often put on the “media” part of social media, adding that he is “a much bigger fan of the social part.”
A friend of mine recently bought a new car.
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So you think you've heard every perspective there is about social media and why companies should take notice?