background preloader

Customer Journey

Facebook Twitter

Bijlage_3FebSamenvatting_Shopper_Behavior-Shopping2020-2635.pdf. The Curse of Enterprise Search and How to Break It. The Curse Got enterprise search?

The Curse of Enterprise Search and How to Break It

Try answering these questions: Are end users happy? How Loading Time Affects Your Bottom Line. Page loading time is obviously an important part of any website’s user experience.

How Loading Time Affects Your Bottom Line

And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Unfortunately, website visitors tend to care more about speed than all the bells and whistles we want to add to our websites. Additionally, page loading time is becoming a more important factor when it comes to search engine rankings. Next week we’ll post our complementary article: “Speed Is A Killer – Why Decreasing Page Load Time Can Drastically Increase Conversions” to elaborate more on this topic. Shopper_Behavior_Rapport.pdf. Pwc-us-multichannel-shopping-survey.pdf. Can Live Chat Increase Conversions? I was recently conversing with a client who was unable to purchase a complete set of books on Amazon.com.

Can Live Chat Increase Conversions?

He was extremely frustrated that the website would only suggest one book at a time, when he knew that they should be sold as a set. He eventually abandoned his session on Amazon and purchased the set elsewhere online. The injection of a live chat system may have saved the sale in this example; it may also have prevented my client from sharing this negative experience with me. Kuno Creative published an entire article dedicated to when angry online shoppers turn to social media to vent their brand-frustrations. To e-tailers selling is becoming less about driving lots of traffic to your website or online store and more about helping prospects buy. Lieberman03enduser.pdf. Learning from South Korea's mobile-retailing boom. How much do South Koreans love their smartphones?

Learning from South Korea's mobile-retailing boom

Well, the country has the highest smartphone penetration in the world: more than two-thirds of South Koreans own one, compared with 47 percent of Americans, 57 percent of Australians, and 52 percent of Britons. South Koreans are also big users of their smartphones, with sales of goods purchased using mobile devices jumping more than fourfold since 2012 to about 10 trillion won, or $9.8 billion.

This enthusiastic adoption has put the country at the vanguard of so-called omnichannel commerce, where physical stores and online shopping are complemented by mobile (m-commerce). The majority of South Korea’s consumers already have experience with m-commerce, and on-the-go shoppers spend about as much on each mobile transaction as they do in stores. The twitter practices of the top BigCommerce stores.

Trends-in-the-photo-and-imaging-market-photokina-2012.pdf. When is shipping too fast? Order edit order cancel process. Today’s e-commerce sales have driven merchants to ship orders the same day.

When is shipping too fast? Order edit order cancel process

Shipwire is one of the few order fulfillment companies that has a Shipping Time Guarantee that includes same day shipping with money back guarantees. But is it possible that orders can be shipped too quickly? 40 Amazing Online Shopping and Ecommerce Statistics. 3 Ways to Cancel an Online Order. You aren't going to need it. (YAGNI) Commitment Schedule. Files/articles/PlanningPoker-v1.1.pdf. Wed_1100_GA_IMPC_Fair.pdf. 5 steps to keep shoppers happy. 65% of shopping moments start mobile. 2013's Booming Trend of Mobile Commerce The trend of Mcommerce has been increasing among the people as it makes human activity simpler. 2013's trend of mobile commerce that shown figures of activity done with mobile device. 90% of all media interactions are screen based.

65% of shopping moments start mobile

Potential of Live Video Chat. Customer Touchpoints Identification. Every business wants to improve customer satisfaction, but unless you have your customer in mind at every touchpoint, there’s a chance you’re dropping the ball.

Customer Touchpoints Identification

You might always deliver a great product, on time, with a smile, but a wayward touchpoint like off-target advertising, billing mistakes, or an unwieldy website can scare customers off. Fortunately, most of these touchpoints are within your control. Colors affecting purchases. B2B Mobile Use. We noted in our E-commerce Predictions for 2013 that B2B e-commerce companies lead B2C e-commerce companies in terms of revenue.

B2B Mobile Use

However, the B2B online shopping experience often comes up short in terms of a buyer’s expectations of immediacy and convenience. We also noted that mobile use will be a huge factor in e-commerce for the coming year. As B2B buyers increasingly become mobile shoppers, B2B software companies find themselves facing another optimization challenge. Shopping Cart Abandonment. 155inShareinShare An average of 67.75% of all online shopping carts are abandoned according to Baymard Institute, an independent web research company.

Shopping Cart Abandonment

Think about that for a second, for all of the work you’ve spent optimizing landing pages, pricing strategies, and perfecting your information architecture, just about 7 out of every 10 people are going to stop at the finish line. How depressing. What’s worse is that number, 67.75% is an average of 21 different studies on cart abandonment, taken over the last 8 years.