Palabra Clave - Strategies to Promote Tourism through Facebook. Estrategias de promoción turística a través de Facebook Lizette Martínez-Valerio 1 1 Universidad Complutense de Madrid, España. lmvalerio@pdi.ucm.es Recibido: 2012-04-26 Aceptado: 2012-06-12 Resumen La presente investigación analiza la aportación de las redes sociales para la promoción turística de las capitales de provincia españolas y si éstas representan verdaderamente una nueva forma creativa de entendimiento entre ayuntamientos y ciudadanos al analizar cómo los ayuntamientos han desarrollado distintos métodos creativos para comunicar el potencial turístico de las ciudades con la aparición de internet, especialmente, con la llegada de las redes sociales online, y cómo ha significado una nueva ventana a través de la cual expresarse.
Palabras clave Facebook, comunicación, ayuntamientos, turismo, España. Strategies to Promote Tourism through Facebook. 7 Ways Mobile Apps are Enriching Historical Tourism. Some of the most famous historical sites would be just another old house or pile of rubble if you didn't have any background information about their significance.
Tourists have always had options for educating themselves about what they're looking at. They can read relevant books beforehand, they can hire a tour guide, or, if everyone in the group has the patience, they can take the time to read every plaque and sign on the premises. Now, many programmers are also offering tourists the option to learn about these sites via their smartphones.
While many of the world's significant historical locations have some sort of interactive app connected to them, the seven we picked below are among the most innovative and impressive. How online guest books changed hotels. 28 September 2010Last updated at 11:27 By Andrew McFarlane BBC News Magazine Millions of travellers describe through online reviews the sort of welcome they receive at a hotel Travel website TripAdvisor is facing legal action from up to 700 hotel and guesthouse owners who complain they are victims of unfair reviews.
So how much do these peer review sites matter? Once, the power to make or break a hotel's reputation was the preserve of guide book editors and newspaper travel writers. But since TripAdvisor launched in 2000, 35 million people have put fingertips to keyboard to offer their view of accommodation the world over. For many travellers, such sites have become essential reading before booking a break. TripAdvisor attracts 40 million monthly visitors across 21 countries, including 4.5 million to the UK site launched in 2006. For some hotels, it has offered a new tourist grapevine to enhance their reputation. Despite this, Rochelle Turner from consumer group Which? Strategy. Strategy. Strategy. Free Guide to Facebook for Hotels. Do you want to begin promoting your hotel on Facebook, but need some advice on how to do this?
ReviewPro’s newest tutorial – A Hotel’s Guide to Facebook – will give you some suggestions. In this guide, you will find information and examples for the following topics: Sell rooms and packages on facebook, Facebook is another OTA, Integrate your booking engine. Www.hospitalityebusiness.com/blog/wp-content/uploads/2011/01/HeBS-Best-Practices-2011-Social-Media-Resolutions.pdf. Www.hospitalityebusiness.com/blog/wp-content/uploads/2011/01/HeBS-Best-Practices-2011-Social-Media-Resolutions.pdf. Social Media Best Practices. IN-DEPTH: Interview with Anil Aggarwal, CEO of Milestone Internet Marketing, Inc.By Ritesh Gupta – August 2010 Social Media continues to grow in importance.
It has not only become a critical tool to interact with customers, but is also a key element that impacts organic search rankings for your hotel. Hotels that take advantage of this hot trend are seeing significant benefits in terms of online placement and revenue. What the Hashtag?! 7 Travel Conversations to Join on Twitter « Radian6 - Social Media Monitoring and Engagement. Recently, I had the pleasure of chatting on Twitter with Steven Frischling (@flyingwithfish), Airline, Aerospace & Travel Social Media Consultant.
The conversation came about as a result of my recent post, 12 Tips to Talking Travel on Twitter, where the use of hashtags was my number one tip. @flyingwithfish felt it was rather generic, and he was right. It sparked this post, and possibly will contribute to future #traveltuesday posts. Why Pinterest Is A Perfect Fit For Destination Marketing?
The old adage of “a picture is worth a thousand words” must be music to the ears of individuals that work in economic development (i.e. specifically in the domain of destination marketing or tourism) who have discovered the power of Pinterest.
(By the way, you can check out Intelegia’s boards here.) For those who are not current on social media tools, Pinterest lets you organize and share images on a pinboard. According to the site, “you can browse pinboards created by other people. Where next with technology for tourism boards and destination marketing organisations? NB: This is a guest article by Mark Mattson, a former university professor who writes agile software solutions for the travel industry through TravelTools, a service for destination marketers.
In late 2010, we interviewed 650 destination marketing organizations to determine what they had in the way of tools for delivering web content to visitors. By tools, we mean utilities such as interactive maps, itinerary builders, or calendars of events. We also asked about organizational tool selection processes and who operated new tool purchases after they were acquired. Tnooz published our inventory – Rough Guide to Tourism Websites and Technology – in January 2011. Among our findings were stories that destination marketers told us about why they succeeded or failed. As we teased out our data, we found that resources made less impact than we originally estimated. Empowered by what we observed, we spent a year building a comprehensive web framework. 1. 2. 3.
The need for integrated tourism planning. Although there is evidence that some tourism destinations have developed without conscious strategic and integrated planning, many of them have experienced unforeseen consequences which have led to their deterioration.
Many reasons are offered for tourism planning, not least the advocacy that planning is the best way of extending the vital life-cycle of a destination by providing a means of anticipating changes, adjusting to the demands of change, and exploring new opportunities. Tourism British Columbia: The Vending Machine Travel industry uses Facebook and Twitter to reach customers. By Charisse Jones and Roger Yu, USA TODAY Booking a flight?
Go on Facebook. Running late to the hotel? Send a tweet. Hotels, airlines and other segments of the multibillion-dollar travel industry are aggressively tapping into social media, ramping up their use of online sites such as Facebook and Twitter to build loyalty to their brands. Facebook for Events: 5 Tools You Haven’t Heard of. Responsible tourism marketing blog. Responsible Tourism Marketing.