Luxe Strategy: Luxury Brands Using Social Media. Louis Vuitton - Ad Campaign How Should Luxury Brands Engage in Social Media?
This past week, Women’s Wear Daily released an extensive recap of the WWD Luxury Forum. The consensus among luxury professionals is that luxury brands and retailers need to build solid marketing foundations online and those foundations (based off of social media) should focus on building communities and keeping audiences engaged. Ogilvy Digital 360’s Rohit Bhargava and Forrester Research Analyst Jeremiah Owyang recently compiled better practice recommendations for luxury brands venturing into the social media arena. Bhargava’s and Owyang’s practices are starting points for luxury retailers who are contemplating a venture into social marketing.
Can luxury retailers venture into social marketing without losing their prestige, aspirational values and sophistication? In order for luxury brands to distinguish themselves diluting their brand, Owyang suggests that luxury brands: 1. 2. 3. Fashism.com 4. 5. British luxury goods market set to double. The British luxury market is in rude health.
In fact, it is predicted to practically double in size from 2013 – making it worth £51 to £57 billion by 2019. This intelligence comes as the result of a report conducted by Frontier Economics for British luxury trade group Walpole which has the UK's high-end and cultural industries growing at around 7.8%. The figures comprise those taken from a range of luxury brands across fashion, accessories, jewellery, timepieces, premium beauty, automobiles, wines and spirits – not least British luxury behemoths Burberry and Rolls-Royce.
The last set of data recorded in 2013 had sales within these areas totalling £32.3 billion. This forecast is extremely positive news for the industry, especially in view of decreased demand for luxury goods in the Chinese market due to its economic slowdown, and comes notwithstanding the release of weak sales figures from Burberry. Why Live Streaming Is the Future of Fashion Week. Ever since IMG, which owns NYFW, began streaming shows in 2011, viewers have been tuning in in droves.
"Streaming has become an important part of how consumers understand brands," says Matt Edelman, IMG's head of digital operations and marketing solutions. "It gives designers remarkable reach to audiences and helps build trust. It also generates a unique way to excite them beyond in-person experiences. " Years ago, Fashion Week was a private, exclusive event open only to those who worked with or wore the collections — store buyers, fashion editors, top clients, the occasional celebrity. Paper invites were sent out, and access was granted just to the names on guest lists. Photo: Vittorio Zunino Celotto/Getty Images "Fashion has always been a closed, elitist industry, and shows used to be for a very small percentage of people," notes Kelly Cutrone, founder of PR firm People's Revolution. "The stream is totally worth it to us," says Plenge.
Top 10 luxury brand digital campaigns of Q1. Fabergé 3D window display at Harrods Digital campaigns are an integral element to any brand’s marketing strategy, and many luxury brands introduced new projects to expand their digital offerings in the first quarter of 2015.
In an increasingly technology-oriented world, it is vital for brands to provide consumers with easily navigable Web sites and ecommerce platforms. Celebrities Endorsing luxury Brands. Fast Fashion for the Face. LONDON, United Kingdom — Kaleidoscopic counters of eyeshadows, foundations to suit every skin shade and a lipstick for every month of the year.
Make no mistake. This is not a beauty emporium like MAC or Smashbox. Rather, it’s what your local branch of H&M will look like in a matter of weeks. In May, the world’s second biggest high street retailer announced the launch of a 700-piece beauty collection, which will hit 900 stores worldwide and online this autumn. Consisting of three separate beauty lines — a flagship H&M beauty line, a premium line and an eco-conscious line — the range will be launched alongside a new beauty website, H&M Beauty, which will advise on the latest beauty trends and make-up tips. To keep up with today’s consumers, high street brands are launching beauty lines, stocked alongside their men’s and women’s wear, to make their stores a one-stop destination. H&M beauty products | Source: H&M Fashion and beauty have always been closely aligned. Beauty on the rise.