13 lessons we've learnt from London Fashion Week so far. Hugo Boss Unveils First See Now, Buy Now Product. Hugo Boss Unveils First See Now, Buy Now Product (14 September 2016) At the label’s runway show in New York on Wednesday, Hugo Boss unveiled its first “see now, buy now” product — the Boss Bespoke Soft, a hand-painted leather bag inspired by David Hockey and available in four colours, which went on sale immediately after the runway show in select Boss stores worldwide and the brand’s website.
“I think now is the perfect time for Boss to offer new and exciting products to our consumers directly at the time they see it," Jason Wu, artistic director of Boss Womenswear, told BoF. "We are becoming even more retail driven and it makes sense to have a more customised experience in our stores and on hugoboss.com.” Michael Kors Takes A 'Hybrid' Approach to Fashion Immediacy (14 September 2016) Michael Kors Autumn/Winter 2016 | Source: Indigital "We're finding that a hybrid blend is really what works for us," he said at a collection preview in his Bryant Park showroom the day before the show. Richemont, Hermès Slump as Gloom Deepens in Luxury Industry. GENEVA, Switzerland – Richemont, the maker of Cartier jewellery, said first-half operating profit will probably decline about 45 percent, while Hermès International SCA abandoned its annual sales growth target, adding to the gloom spreading across the luxury-goods industry.
Revenue slid 13 percent excluding currency shifts in the five months through August, Geneva-based Richemont said Wednesday, missing the median analyst estimate for an 11 percent decline. Hermès said it’s no longer forecasting annual revenue growth of about 8 percent excluding currency shifts, and instead has “an ambitious goal” for growth. Hermès giving up on the forecast is a “negative read-across for the whole soft luxury industry, fueling concerns about the sector’s long-term growth potential,” Zuzanna Pusz, an analyst at Berenberg, said in a note. Hermès shares fell as much as 5.7 percent in Paris, even as first-half profit beat estimates. Richemont dropped as much as 4.3 percent in Zurich. Cartier’s $600,000 Watch Shows Risks of Extending Luxury Brands. GENEVA, Switzerland – For over a century, Cartier has sold elegant, if simple, timepieces such as the Tank, which starts around $2,500 – affordable by Swiss watch standards, and never confused with the level of technical finesse from brands like Patek Philippe.
Then a decade ago, Cartier sought to prove its own prowess, investing millions to build one of Switzerland’s largest watch factories and bringing in an industry veteran to head a fine watchmaking unit. The jeweller delved into the segment for connoisseurs known as “complicated pieces,” which sport analog mechanisms such as calendars that adjust for leap years and require painstaking hand craftsmanship. The effort culminated last year in the Rotonde de Cartier Grande Complication Skeleton, a glass-backed confection priced at more than $600,000. But then the Chinese demand that had supported the market collapsed. How Burberry is Operationalising 'See Now, Buy Now' LONDON, United Kingdom — Burberry will unveil its first ever “see now, buy now” show at London Fashion Week today, heralding a new era for the industry in which fans can get their hands on "seasonless" items immediately after they are presented on the runway.
But the new approach has significant implications for production and supply chains, which were out of sync with communications and marketing departments, and all eyes remain on the brand to see how it has executed the changes needed to adapt towards a fashion immediacy model. When the company announced its new consumer-facing concept in February, it was held up as a solution to long-standing problems with the traditional fashion calendar.
Fashion shows had long been strictly industry events for press and buyers to preview collections. The innovative concept ignited a new chapter for the global fashion industry. If any brand can make it work though, it is Burberry. Designing Sampling Burberry's latest campaign | Source: Courtesy.