Gucci Among World’s Hottest Fashion Brands, While Prada Cools. LONDON, United Kingdom — Gucci has been named one of the “hottest” luxury brands, while Prada and Giorgio Armani are “cooling” fast, according to a new report by Exane BNP Paribas.
The financial services firm assessed the “brand temperature” of luxury companies, based on the ratio between the editorial coverage they receive in print magazines, and their print advertising spend. Brands are ranked as “hot” if magazines give them more editorial space than their advertising spend should warrant, meaning they have more editorial coverage than print magazine advertisements — reflecting a “hot” level of appeal and desirability — whereas brands that fall below this ratio are “cold.” Gucci’s editorial value was up more than 15 percent for the first six months of the year, compared to the same period last year. Louis Vuitton and Chanel both also ranked as “hot,” but their editorial value grew at a lower rate of between 0 and 15 percent, despite a high print advertising spend. Source: BoF. Yves Saint Laurent ad banned for using 'unhealthily underweight' model. An advert by the fashion company Yves Saint Laurent has been banned by the UK’s advertising watchdog for using a model who appeared to be unhealthily underweight.
Upholding a complaint that the model looked too thin, the Advertising Standards Authority (ASA) censured the advert, which appeared in Elle magazine, as irresponsible. What is Actually Driving the Successful Revamp of Gucci? Gucci has taken its newfound fame and capitalized on it, using celebrities as leverage.
Christina Binkley, fashion columnist for the Wall Street Journal, told us recently that Gucci is the celebrity’s go-to brand at the moment “because it’s the hottest brand around, their photos go viral when they wear it, and Gucci is brilliant about working with celebs.” This proves true as this award season saw Gucci being draped over the backs of Cate Blanchett at the Spirit Awards; Harry Styles at the American Music Awards; Nicole Kidman at the SAG Awards; Brie Larsson, Jared Leto, Lee Byung-Hun and Ryan Gosling at the Oscars; and, let’s not forget the event bigger than any red carpet in the U.S.: the Super Bowl, for which Lady Gaga wore custom Gucci.
“It’s just good business on everyone’s part,” Binkley explains. The top five designer collaborations from 2016 so far. However, they can be far more than that, allowing fashion retailers to attract new target markets, as well drumming up large amounts of media interest for the parties involved.
Drapers looks at the five of the best examples of fashion collaboration from 2016. Uniqlo x Liberty liberty london for uniqlo 008 Bringing together British floral prints and modern daywear, Uniqlo x Liberty launched on March 18 and was met with a positive response from customers. Liberty managing director Ed Burstell described the collaboration as a great opportunity to promote brand awareness, pointing to Uniqlo’s 1,700 stores and strong presence in China. Lou Dalton x River Island Lou Dalton Lou Dalton x River Island British menswear designer Lou Dalton is the most recent of a long line of designers to create a capsule collection as part of River Island’s Design Forum. LK Bennett x Bionda Castana Supreme x Stone Island stone island & Other Stories x Rodarte By Steph Dye.
Who is the Tom Ford Customer? Luxury Brands Focus On “Instagram Generation” Ultra Rich Customers. It’s a brave new world out there, though not the one Aldus Huxley envisioned.
Technology is all-pervading in more ways than we actually realize. While browsing the web you always come across headlines with celebs touting the latest and greatest. Whether it’s a reality star, a Hollywood A-lister or a singer, everyone knows what they’re doing, where they are, what they’re wearing – oh, and what they are driving. The paparazzi will soon be a thing of the past. Celebrities use social media themselves to promote…, well, themselves. To automotive company executives, it sounds like a golden opportunity. Yves Saint Laurent ad banned for using 'unhealthily underweight' model. Burberry becomes first luxury brand to personalise on Pinterest. Burberry has become the first luxury brand to offer customers a personalised experience on Pinterest, letting them create customised make-up boards to promote its new ‘Cat Lashes Mascara’ product.
The personalisation works by asking visitors three questions. Their answers, along with their initials will be combined to create the personal Pinterest board. The partnership allows Burberry to benefit from Pinterest’s features and data to cater its posts to individuals though personalised and monogrammed content. Pinterest is currently the largest beauty platform in the world, with 38.5 million unique viewers of its hair and beauty category. Content will include makeup preferences, inspirational images, ‘how to get the look’ guides, product tips and information. The move comes after Burberry said it would focus on boosting customer loyalty by expanding its “digital prowess”, after its pre-tax profits fell 10% to £415.6m for the year to 31 March 2016.