Transgender Models Strike A Pose In New Barneys Ads, Catalogs: PHOTOSNewNowNext by Eric Shorey 1/30/2014 Valentijn (on left) wears Giorgio Armani. Ryley (center) wears Armani Collezioni. Leonard and Gloria wear their own clothes. Barneys has taken a progressive step forward with its new ad campaign and catalogs: Shot by legendary photographer Bruce Weber, “Brothers, Sisters, Sons & Daughters“ features some 17 trans men and women sporting high-end fashion available at the luxe retailer “I was exquisitely aware that in the last decade, the [lesbian, gay and bi] communities have made extraordinary advances, and the transgender community has not shared in that progress,” Barneys marketing exec Dennis Freedman, formerly the creative director of W magazine, told the New York Times. The models are depicted interacting with family members and loved ones (while still looking devastatingly gorgeous) and their personal stories are being shared on a Barney’s mini-site, The Window. One of the participants, Valentijn de Hingh, was impressed Barneys looked beyond the bottom line:
How "smart mirrors" are boosting clothing sales Fitting rooms haven't exactly kept up with the times. Many are dingy, with bad lighting that makes almost anyone look worse for wear. But a new twist on the old fitting room basic is changing the way people shop for clothing, with upscale retailers finding so-called "smart mirrors" are actually boosting sales. The mirrors take videos and photos of shoppers in new outfits, allowing the consumers to compare side-by-side images of which ensemble is most flattering. Neiman Marcus, for one, is testing smart mirrors from maker MemoMi in three locations: Walnut Creek, California; San Francisco and Willow Bend, outside of Dallas. The new spin on the mirror comes as retailers increasingly are competing with online rivals for consumers' wallets. They can also email to friends or post their images to social media, in order to get feedback. Other retailers that are testing out new fitting room tech include Nordstrom and designer Rebecca Minkoff, according to The Associated Press.
5 Technology Trends Transforming the Fashion Industry - Fashion GPSFashion GPS By Anish Singh, CTO, Fashion GPS The innovations taking place at the intersection of fashion and technology are profoundly amazing and transformative. In many respects, the fashion industry today bears little resemblance to that of a decade ago—and will change even more in the decade ahead. Legendary businessman Peter Drucker famously said, ”Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.” He’s right, which is why I’m not going to try to predict the future here. I am, however, going to energize your imagination with five trends that will help create that unpredictable future—trends that are taking shape right now, that Fashion GPS is tracking closely, and with which all of us in the fashion industry will need to grapple in the years ahead. 1. Or, for another example, imagine fashions that seamlessly and invisibly incorporate biofeedback to support an individual’s health and wellness. 2. 4. 5.
Givenchy to Show Couture Again … Starting Today! — The Fashion Law THE FASHION LAW EXCLUSIVE - On the heels of the Versace couture show in January, Riccrado Tisci, the creative director of Givenchy revealed that he would be designing couture for the Paris-based design house again after a several-year hiatus. Well, according to Givenchy, that reintroduction to couture took place today, during its S/S 2016 menswear show (see all of the womenswear looks below). A lot has changed at Givenchy over the past several years. Moreover, the house welcomed Sebastian Suhl, who joined Givenchy in 2012 from Prada (and has subsequently left for fellow LVMH-owned brand, Marc Jacobs), as CEO. As you may know, Givenchy was founded in 1952 as a couture house. A second announcement from the house came in June 2013, when, for the second season in a row, Givenchy stated that it would not hold its couture presentation. In light of a lack of Givenchy haute couture collections, I wondered not too long ago about the house's status as a couture house.
British luxury goods market set to double The British luxury market is in rude health. In fact, it is predicted to practically double in size from 2013 – making it worth £51 to £57 billion by 2019. This intelligence comes as the result of a report conducted by Frontier Economics for British luxury trade group Walpole which has the UK's high-end and cultural industries growing at around 7.8%. The figures comprise those taken from a range of luxury brands across fashion, accessories, jewellery, timepieces, premium beauty, automobiles, wines and spirits – not least British luxury behemoths Burberry and Rolls-Royce. This forecast is extremely positive news for the industry, especially in view of decreased demand for luxury goods in the Chinese market due to its economic slowdown, and comes notwithstanding the release of weak sales figures from Burberry.
New York Fashion Week springs forward with drones and other haute tech. The drones at New York Fashion Week weren't exhausted fashion editors or undernourished models. Hovering overhead, the miniature aircraft carried cameras to film the shows of designers such as Cynthia Rowley and Rebecca Minkoff. They're not the only way cutting-edge technology is interfacing with fashion. Here are five brands that are celebrating its capabilities on the spring-summer 2016 runways. Rebecca Minkoff: With Marianne Faithfull as a muse and Intel drones as her witness, Rebecca Minkoff's show in New York crossed the miniskirts and mod jewelry of London in the 1960s with tech-cessories meant for millennials. Minkoff collaborated with Case-Mate on small leather goods that included a wristlet folio with built-in charging capability and a collection of Apple Watch bands — available now, ahead of French brand Hermes' options that debut in October. The embrace of Periscope coincides with Ralph Lauren's debut of a PoloTech wearable-technology smartshirt.
15 Examples of How Technology Innovates Fashion It was the great Coco Chanel who once said, “Fashion changes, but style endures.” Well, regardless of your thoughts on the matter, there’s another thing that changes along with fashion. It is technology. With the amount of innovation happening these days, it kind of makes sense to bring the two together. After all, technology opens up so much more possibilities. By combining style and functionality, there have been a few people who have taken fashion to the next level. We can’t say for certain if they’ll actually catch on but these futuristic fashion styles do look pretty awesome. Recommended Reading: 10 Upcoming Technologies That May Change The World CHBL Jammer Coat This coat is designed by an Austrian architecture company, Coop Himmelb(L)au and you can use it to disappear. Rain Palette BB. Karma Chameleon Project What if your energy could be harnessed and used to change the display of a specific fabric? Gaze activated dress This dress knows when you are looking at it. Intimacy 2.0
Christian Louboutin Lipstick Launch - Fall Beauty Trends When Christian Louboutin ventured into beauty, we weren’t shocked to see stiletto-like spikes atop bottles of shiny lacquer—the pièce de résistance being a blood-red polish the color of his legendary soles. Adding to the famed designer’s lineup of polishes—his Scarabée collection was one of our must-buy beauty picks for fall—are lipsticks intended to make a statement. “When a woman carries a handbag, we look at her shoulders. When she slips on a pair of heels, we observe her walk. If she applies lacquer to her nails, we admire her hands,” said Louboutin, in a release from the company. “An object that embellishes the lips—the beacon of sensuality and organ of communication—has to be fairly amazing. Amazing is an understatement: Resembling a delicate vial Queen Nefertiti might have treasured, this tube-meets-objet d’art takes inspiration from Babylonian antiquities with a turret-like crown cap and pointed gold base. Psst…did you hear?
Luxe Strategy: Luxury Brands Using Social Media | WHY THIS WAY Louis Vuitton - Ad Campaign How Should Luxury Brands Engage in Social Media? This past week, Women’s Wear Daily released an extensive recap of the WWD Luxury Forum. Ogilvy Digital 360’s Rohit Bhargava and Forrester Research Analyst Jeremiah Owyang recently compiled better practice recommendations for luxury brands venturing into the social media arena. Can luxury retailers venture into social marketing without losing their prestige, aspirational values and sophistication? “Luxury brands are the IDEAL brands to be using social media and that social networking, microblogging and online content creation represent big opportunities for these brands to really stand out, improve their customer loyalty, drive sales and, in fact, maintain the image they have worked hard to create for their brands”, says Bhargava. In order for luxury brands to distinguish themselves diluting their brand, Owyang suggests that luxury brands: 1. 2. 3. Fashism.com 4. 5.
Burberry turns to Snapchat before runway to debut London Fashion Week show The first look at Burberry’s latest collection won’t be seen on the runway. Instead, the fashions will be previewed on Snapchat in what the designer is calling “the first ever" Snapchat fashion show. The luxury brand famous for its trench coats will give fans an inside look at its newest styles on its Snapchat account Saturday. It’s a big play for Burberry to get the young adults and teenagers who dominate Snapchat to interact more with the brand. Snapchat has had a big digital presence during this week’s New York Fashion Week. The National Football League, Univision and Live Nation have also struck agreements with Snapchat to help promote their events. Burberry’s announcement included a rare statement from Snapchat Chief Executive Evan Spiegel, whose style preference is usually fashionable kicks, black jeans and a V-neck shirt. “Burberry is an iconic brand, and it's a thrill for us to give our community the first look at their new collection,” Spiegel said.
5 Tech Trends Transforming the Fashion Industry By Anish Singh, CTO, Fashion GPS The innovations taking place at the intersection of fashion and technology are profoundly amazing and transformative. In many respects, the fashion industry today bears little resemblance to that of a decade ago—and will change even more in the decade ahead. Legendary businessman Peter Drucker famously said, ”Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.” He’s right, which is why I’m not going to try to predict the future here. I am, however, going to energize your imagination with five trends that will help create that unpredictable future—trends that are taking shape right now, that Fashion GPS is tracking closely, and with which all of us in the fashion industry will need to grapple in the years ahead. 1. Or, for another example, imagine fashions that seamlessly and invisibly incorporate biofeedback to support an individual’s health and wellness. 2. 4. 5.