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How Premium Fashion Brands Are Maximizing Their Social Media ROI

Social media and digital technology have forever changed the retail industry. In 2011, brands and retailers have reached a tipping point, digital innovations have decentralized commerce, and real-time consumer demand for designer merchandise has forever changed retail production cycles. Many fashion brands, mocked for their inability to move with the web because of a fear of accessibility, are no longer fighting the flow. Through their embrace of social media and social commerce, fashion brands are now innovating and profiting from their online marketing strategies. Luxury and premium brands are starting to lead the way for all retailers looking to connect with their customers and build online revenue channels. Fashion Brands and Social Commerce Online shopping is becoming a socially connected event. During the past year, the luxury market experienced a digital tipping point, with many brands rolling out new e-commerce sites, social media campaigns and mobile applications.

http://mashable.com/2011/02/11/fashion-brands-social-media-roi/

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London Fashion Week 2015: From catwalk to High Street 24 February 2015Last updated at 19:03 ET By Harriet Hall BBC News Inside London Fashion Week Twice a year, London's grand neoclassical Somerset House, welcomes a tumult of fashion designers and their models dressed in their finest gladrags. The courtyard becomes the centre of London Fashion Week - a far cry from the building's sober past as home to the Inland Revenue. Fashion Brands, Social Media and Real Time Live Streaming «FMM Alexander McQueen A few announcements in the past couple of weeks have made me ponder the place that real-time social media plays in fashion events. During Toronto Fashion Week, all social media was forbidden during events and shows; organizers blamed weak ticket sales for this shortsighted decision.

5 Truths the Fast Fashion Industry Doesn't Want You to Know  The fashion industry gets a lot of flack these days. The excess, the overtly sexual advertising, the humanitarian issues, the waste, the lawsuits, the list goes on. The industry giants have dedicated millions of dollars to massive PR campaigns, going so far as to launch "conscious collections" and donate proceeds to worthy causes. Yet despite these efforts, the truth remains -- fashion is one of the dirtiest industries in the world. Louis Vuitton to Stage Instagram-Friendly ‘Series 3’ Exhibition in London LONDON, United Kingdom — From 21 September, a Brutalist former office block neighbouring London’s Somerset House will be enveloped in a fantastical confection of style, craft skills and technical spectacle, all part of a clever marketing display designed to evoke the creative soul and manufacturing nous of Louis Vuitton. In a break from the archive-based historical displays through which the French brand once reinforced its heritage, each season since the appointment of creative director Nicolas Ghesquière in 2014, Louis Vuitton has marked the arrival of its collections in retail stores with a nomadic exhibition. ‘Series 1’ for Autumn/Winter 2014 showed in Shanghai and Tokyo; ‘Series 2’ for Spring/Summer 2015 travelled between LA, Beijing, Seoul and Rome. ‘Series 3’ will launch in London during the city’s fashion week and based on figures from the previous editions, the exhibition is expected to attract some 100,000 visitors, according to the brand.

Women's Clothing Industry Market Research & Statistics Global Women’s Clothing Industry The global women’s clothing industry is expected to exceed $621 billion in 2014, marking a 12% increase in five years, reports MarketLine. Clothing retailers account for the largest share of the market at almost 65% in terms of value. The EU represents more than 35% of the global market, which encompasses formalwear, essentials, active wear, outerwear and casual wear. Major drivers of the world womenswear market include fashion, with shoppers eager to keep up with the latest trends, consumer confidence and rising income levels. Global Recession Impacts on Fashion Industry: Strategies for Survival The whole world is facing global recession. The economy is slowing, the business environment is unpredictable and the consumers are getting increasingly diverse, informed, technologically strong and demanding. The global meltdown has, in no way, spared the fashion industry. This industry, along with other textile products industry, is also feeling the pinch of financial adversity. The Fashion Industry

China Slowdown Reveals Luxury’s Online Shortcomings, Study Says BEIJING, China — Last month’s yuan devaluation dealt a blow to luxury-goods makers, and those that fail to become more Web- savvy risk further damage to their business, according to a report published Thursday. From e-mails to e-commerce, expensive brands generally fall short of customer expectations online, said Isabelle Harvie- Watt, head of Luxhub, the fashion unit of advertising company Havas SA that produced the report on how the wealthy shop. With the Web playing a part in more than 40 percent of purchases, deficiencies there equate to missed sales, she said. Before China devalued the yuan on Aug. 11, that didn’t really matter. Double-digit growth in the country swelled revenue at companies from LVMH Moet Hennessy Louis Vuitton SE to Gucci-owner Kering SA.

Richemont Slides as Chairman Says Global Economy Is ‘Precarious’ GENEVA, Switzerland — Cie. Financiere Richemont SA, the owner of the Cartier brand, fell the most in more than two months after Chairman Johann Rupert said he’s very concerned that the global economy is in a precarious position. The shares declined as much as 3.2 percent to 88.80 Swiss francs, the biggest intraday decline since Sept. 12. The stock was down 3 percent at 88.95 francs as of 1:05 p.m, giving the Geneva-based company a market value of 51.1 billion francs ($56.5 billion). “It is very, very precarious,” Rupert said at the annual general meeting in Cape Town of Remgro Ltd., where he is also chairman.

Christian Louboutin Lipstick Launch - Fall Beauty Trends When Christian Louboutin ventured into beauty, we weren’t shocked to see stiletto-like spikes atop bottles of shiny lacquer—the pièce de résistance being a blood-red polish the color of his legendary soles. Adding to the famed designer’s lineup of polishes—his Scarabée collection was one of our must-buy beauty picks for fall—are lipsticks intended to make a statement. “When a woman carries a handbag, we look at her shoulders. When she slips on a pair of heels, we observe her walk. If she applies lacquer to her nails, we admire her hands,” said Louboutin, in a release from the company. “An object that embellishes the lips—the beacon of sensuality and organ of communication—has to be fairly amazing.

UK retail sales volumes dip in June - BBC News UK retail sales volumes fell unexpectedly by 0.2% in June, after consumers bought fewer household goods, and less food and petrol. The figures from the Office for National Statistics (ONS) also showed the annual rate of sales growth slowed to 4.0% last month from 4.7% in May. That was the slowest annual growth rate since September 2014, and was below analysts' forecasts. However, the ONS said the annual growth rate was still "strong". Sales volumes in the April-to-June quarter were up 0.7% from the previous quarter. The value of online sales in June increased by 1.4% compared with May and accounted for 12.4% of all retail sales.

Economy effect on fashion Economy effect on fashion How the economy is effecting the way people shop By Sina Mamkegh, Fashion Columnist Published January 7, 2012

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