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Think Insights with Google – Think Insights – Google. Our Mobile Planet. Partners - Overview. Simply Measured. Google Databoard. Think Insights with Google – Think Insights – Google.

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Context: Creative disruption. This is an experimental interface for Beautiful Trouble: A Toolbox For Revolution.

Context: Creative disruption

Beautiful Trouble is a book and web toolbox that puts the accumulated wisdom of decades of creative protest into the hands of the next generation of change-makers. Each article in this book is cross-referenced with other entries weaving a network of relationships among: tactics principles theories case studies practioners You can navigate through the book using three views: The Article view displays one entry at a time and lets you navigate to related entries that are displayed on the right side. The Context view arranges all entries around a selected article; the closer the relationship to the selected entry in the middle, the closer the entries are placed around it. More Truth About Twitter. Advertiser - Effective Measure. Brand: An entity that advertises, generally to increase: product and/or brand awareness, actual purchases or intent to purchase.

Advertiser - Effective Measure

Twitter Reporting by SumAll. Consumer Surveys: Home. How Corporate Logos Evolve. Unilever Institute. South African TV Ads. Mammals, List of all Mammals, Importants Information about Mammals - Moving Planets. Archetypes as a Metaphor for a Life-Cycle at MROB. Introduction This page presents some material on human archetypes that has been adapted from mythology and literature by other authors (notably the neopagan tradition and women's human potential movements) assigning archetypes to parts of a person's life.

Archetypes as a Metaphor for a Life-Cycle at MROB

"Masculine" Archetypes For men, the archetypes I use are very close to those (of the same names) described by Robert Moore and Douglas Gillette in their books King, Warrior, Magician, Lover; The King Within, The Warrior Within, etc. (see their site [9] for the theory behind these teachings.) Masculine Initation. The 12 Common Archetypes. The 12 Common Archetypes By Carl Golden The term "archetype" has its origins in ancient Greek.

The 12 Common Archetypes

Best Retail Brands 2013 - Methodology. This measures the overall financial return to an organization’s investors, or its “economic profit.”

Best Retail Brands 2013 - Methodology

Economic profit is the after-tax operating profit of the brand, minus a charge for the capital used to generate the brand’s revenues and margins. A brand can only exist and, therefore, create value, if it has a platform on which to do so. Depending on the brand, this platform may include, for example, manufacturing facilities, distribution channels, and working capital. Interbrand, therefore, allows for a fair return on this capital before determining that the brand itself is creating value for its owner. List of Values. How to define your brand’s tone of voice. Consider the following passage of marketing text: ABC Copywriting delivers professional, premium-quality business writing services to corporations and organisations throughout the UK.

How to define your brand’s tone of voice

We’re a cheerful lot and we’re always chuffed to chinwag, so if you want to chat about your project, grab the rap-rod and give us a tinkle. With ten years’ experience of developing content for clients of all types, we are ideally placed to meet your copywriting needs. Our copy’s too bootylicious for ya baby! The problem here is not quality, but consistency. What is written tone of voice? Written tone of voice is simply the ‘personality’ of your brand or company as expressed through the written word. Branding, advertising and marketing dictionary, glossary. Brand A brand is a mixture of attributes, tangible and intangible, symbolised in a trademark, which, if managed properly, creates value and influence.

branding, advertising and marketing dictionary, glossary

"Value" has different interpretations: from a marketing or consumer perspective it is "the promise and delivery of an experience"; from a business perspective it is "the security of future earnings"; from a legal perspective it is "a separable piece of intellectual property. " Brands offer customers a means to choose and enable recognition within cluttered markets. Brand Architecture How an organization structures and names the brands within its portfolio. Brand Associations The feelings, beliefs and knowledge that consumers (customers) have about brands. Choosing a Brand Personality. You don’t want your brand to be cold and lifeless.

Choosing a Brand Personality

You want it to have personality. Imagine your company as an actual person that your target audience is meeting for the first time. Examples of Personality Traits. Before you can define who you are, you have to understand your personality.

Examples of Personality Traits

Ask yourself a question, such as “What do I like to do?” Or "who am I? " When you can answer that question, then you can use the information to discover what your personality is. Types of Personality Traits There are many different personality types, and it is sometimes difficult to classify a person into a single type as there are many different personality traits you can possess. How to Write a Brand Plan « Beloved Brands. A smart Brand Plan gets everyone in your organization on the same page, all driving against the same vision, key issues, strategies, and tactics.

How to Write a Brand Plan « Beloved Brands

Have you ever notice that those people who say “we need to get everyone on the same page” rarely have ONE page? People who use the term “few bigger bets” always seem to be fans of those small little projects that deplete resources. And, the person who says they are “good at decision-making” usually struggle when facing a decision and then try to justify both options. A smart Brand Plan should focus and organize the team. Allocation of your limited resources.