Build a Successful Editorial Plan: Essential Skills Your Team Needs. Content Calendars for Your eCommerce Blog: 5 Content Management ToolsSocial Commerce and Marketing guide by StoreYa.com. If you’re into content marketing for your eCommerce store (which you should be), then you should probably also be into content management tools.
Blogging for eCommerce can be difficult — it’s hard to keep track of your blog while you have so many other tasks on your mind. Why not make things a little easier for yourself? How to improve your About page without doing a redesign – GatherContent Blog. Does your About page stand out and engage your audience?
Does it tell your story in the most effective way? In this post I’m going to share some tips for making the most of your About page without having to redesign it. A four step road map for good content governance – GatherContent Blog. Governance is the vital ingredient to getting any content strategy, which is at least in part about people, off the ground.
Creating the right processes, resources, and interactions between people in order to govern content effectively is difficult. But getting started needn’t be complicated. Read on for an overview of the key steps every organisation needs to take to get a grip on its approach to content. Content: a difficult word The word “content” is an example of an abstract word used to describe many complex things. Similar in fashion to other broad category words such as “science”, “food” or “sports”, when we lift the lid on “content”, we realise that there are many possible types of intended meaning lurking beneath the abstract label. Example: when someone says they’re “into sports”, our instinctive response is often going to be something like, “Oh yeah, which sports?”.
The same is true of content. Content Strategy on every budget – GatherContent blog. In 2011 I talked about Content Strategy on a Shoestring Budget at the IA Summit, when content strategy was first gaining traction.
It was only two years after Kristina Halvorson’s Content Strategy for the Web was published. I was working for a small web development company and had made content strategy part of our process. Amazon.com: The Sense of Structure: Writing from the Reader's Perspective (9780205296323): George Gopen: Books. How to get a smile out of your transactional emails.
Marketing / Communication skills You know those system emails that get sent out when someone buys from you or subscribes to your blog?
Chances are they represent opportunities you’re not taking advantage of. Transactional emails are the emails that automatically get sent out by businesses to their customers and/or subscribers. You will have encountered them yourself: everything from receipts and confirmations to password resets and renewals. They are necessary and functional, and also present an incredibly important opportunity to communicate better with your customers, drive action and enhance your brand. In order to illustrate my point, first let me give you some examples of a business NOT making the most out of these (typically) system generated emails. I subscribed to the mailing list of a business I’d heard about recently and received these two emails: and then…. Your application to join our website has been approved.
Wow. Hi, thanks for subscribing to our database. That’s it! Comments. Why content strategy is everyone’s business. Most people don’t come to a website and go — “wow look at this design”, or “wow like at this information architecture”, or “wow look at this UX!”
Users come to a site for the content. They come for information. Content strategy. Stop underestimating content production for web projects — Lagom Strategy. Tip: you may not yet be sure exactly what content your new site will have and therefore what you're designing a process around.
I say: still better to go with what you know, rather than miss this step or wait until it is too late in the project. BTW: Don't ignore or underestimate the effort to 'migrate' existing content from an old site to a new site. That content probably needs to be reviewed, updated, and uploaded again. Calculating the production of high-quality content - GatherContent: A blog about content strategy and development. I spend quite a bit of my working life helping clients through content production challenge on web projects.
And sometimes that strays into project management/resource planning territory. And why not? Content production is a massive deal on web projects so it deserves time under the project manager’s spotlight. For a while I’ve had my own little spreadsheet with some variables and formulas that helps me to work out the scale of their content challenge and out of that I can make smarter recommendations around timescales, resource gaps, expectation setting, and approach, e.g. phased content rollouts. 13 content questions to kick-off your website redesign project - GatherContent: A blog about content strategy and development. If you’re working on a website redesign, you need to put content front of mind (where it belongs).
Asking a few content focused questions at the start of your project can make the reality of your content challenge known. This process will allow you to identify content risks nice and early. When working through the questions, it’s ok not to have exact answers at this early stage. Content Modelling: A Master Skill. In “Tinker, Tailor, Content Strategist,” which runs concurrently in this issue, I asked you about content strategy master skills, which hardly seems fair if I don’t share one of my own favorites.
More and more I find that the content model is one of the most important content strategy tools at my disposal. It allows me to represent content in a way that translates the intention, stakeholder needs, and functional requirements from the user experience design into something that can be built by developers implementing a CMS. Content Modeling Phases · An A List Apart Blog Post. Article Continues Below Most of my projects involve building content models, and I have a deep and abiding love for the process. I like teasing out the patterns and relationships in a big mess of content, then creating a structure that marries development, design, and business needs. I find it very satisfying, like putting together perfect rows in Tetris. Why and how you should conduct a content storytelling audit - GatherContent: A blog about content strategy and development.
Storytelling is more than just another marketing buzzword. A good story, told well, brings order and clarity to the chaos of our world. Stories can summon forth meaning where there was once confusion; communicate complex concepts in relatable terms; and elevate a solid argument on a well-worn subject into a compelling, inspirational address. Facts get forgotten, stories get repeated. In this sense, every content strategist, regardless of the industry they work in and the nature of content they’re working with, is a story strategist. Because all content is communication and storytelling is the most powerful form of communication that exists. We’re hardwired to understand ourselves and others through stories A story, once broken down, is a series of cause and effect events.
We’re all constantly weaving our own little narratives all day long. In her book How to Stay Sane, Psychotherapist and writer Philipa Perry explains: We are primed to use stories. Key takeaways: Maya Angelou once said: Alyce Currier on Content Strategy for Video and Content Marketing - GatherContent: A blog about content strategy and development. Alyce Currier is a content strategist at Wistia, part of the Earmilk team, and one of the more prolific voices in industry talking about video content in relation to content strategy and its cousin, content marketing. As content strategist at Wistia, Alyce has filled the Wistia blog with smart content advice for getting started with video.
We got the chance to sit down with Alyce and discuss content strategy for video, college projects, and the rise of brand journalism. To start with, can you tell me a little about you and some of the notable things you’re working on right now? Right now, the most interesting thing going on for me at Wistia has been some changes in the way our marketing team is structured. We’re trying out designated “squads” around “core audience”, “new audience”, and a few other areas within marketing. A Guide to Getting Started with Agile in your Content Marketing Efforts. You are here: Home / Blog / B2B Marketing / A Guide to Getting Started with Agile in your Content Marketing Efforts Posted by Shelly Kramer on August 18, 2014 · 6 Comments Marketers everywhere are struggling to get their arms around the beast that is content marketing.
How to do it in general, how to do it well, and how to get it done on time without going crazy (and often with few resources) are questions that most of us wrestle with. That’s precisely why thinking about your content planning with an agile approach might just save your sanity. A Guide to Getting Started with Agile in your Content Marketing Efforts.