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Avoid magic for magicians, marketing for marketers - Christopher S. Penn Marketing Blog. One of my favorite authors in the world of magic is Darwin Ortiz.

Avoid magic for magicians, marketing for marketers - Christopher S. Penn Marketing Blog

In his landmark book Strong Magic, he talks about what makes good magic vs. bad magic, and one of the strongest criticisms is magic for magicians versus magic for laiety. Tom webster Channel definition. Social media China Data telescopes. Bots and their use. Google trends use in reality campaigns. Email's Little Secret: 18 Words to Fly or Die By.

Just 18 words.

Email's Little Secret: 18 Words to Fly or Die By

15 Proven Methods for Increasing Organic Traffic in 2017. Many business owners understand both the benefits of SEO and the sheer potential for transforming organic visitors into long-term paying customers.

15 Proven Methods for Increasing Organic Traffic in 2017

But the issue isn't so much realizing that there is a benefit as much as it is finding strategies that work. Instead of providing you with hypothetical ways that can contribute to the increase in your site's organic traffic, I asked 17 SEO experts for their proven strategies that have led to their own businesses' growth. 1. Connect with influencers Finding and building relationships with influencers in your niche can have incredible advantages. Jason Quey, a growth hacker who is known for his ability to connect with influencers and share their growth stories, says: "I build relationships with influential bloggers in my niche and find ways to authentically feature them. 2017 Podcast Market: Demographic and Listening Trends. One in four Americans has listened to at least one podcast in the past month, according to recent research from Edison Research and Triton Digital.

2017 Podcast Market: Demographic and Listening Trends

The report was based on data from a telephone survey of 2,000 people age 12 and older in the United States. Some 60% of respondents say they are aware of what podcasting is, and 40% say they have listened to a podcast. Just under a quarter (24%) of US consumers say they have listened to at least one podcast in the past month (the monthly podcast audience), up from 21% in 2016 and 9% in 2008. Social Media - Social Media Use by Generation [Infographic] : MarketingProfs Article. There will be 2.67 billion social media users worldwide by 2018, according to estimated cited in an infographic by Personal Money Service.

Social Media - Social Media Use by Generation [Infographic] : MarketingProfs Article

Social Media Is the New Television – Adweek. Year over year, marketers are finding that television events that previously saw high viewership are grossing lower ratings than ever.

Social Media Is the New Television – Adweek

The 2017 Academy Awards ratings were the lowest in nine years at 32.9 million viewers, down 4.4 percent from last year. Even the Super Bowl didn’t break any records despite the fact that it had all of the makings of a ratings blockbuster. This is how Google will collapse – Startup Grind – Medium. Google made almost all its money from ads.

This is how Google will collapse – Startup Grind – Medium

It was a booming business — until it wasn’t. Here’s how things looked right before the most spectacular crash the technology industry had ever seen. The crumbling of Google’s cornerstone Search was Google’s only unambiguous win, as well as its primary source of revenue, so when Amazon rapidly surpassed Google as the top product search destination, Google’s foundations began to falter. As many noted at the time, the online advertising industry experienced a major shift from search to discovery in the mid-2010s. While Google protected its monopoly on the dying search advertising market, Facebook — Google’s biggest competitor in the online advertising space — got on the right side of the trend and dominated online advertising with its in-feed native display advertising.

In late 2015, Apple — Google’s main competitor in the mobile space — added a feature to their phones and tablets that allowed users to block ads. Google vs. Ads weren’t forever. The Priceonomics Data Studio. Last year, we published The Content Marketing Handbook, our 30,000+ word exposition on the “Priceonomics way” of writing about information and making it spread.

The Priceonomics Data Studio

You should give it a read—or at least scan the 6 page summary version. Most companies have access to interesting data and information that is valuable to other people. The Handbook makes the case that instead of marketing your company with self-promotional and boring content, you should turn that data and information into stories and reports that entertain people and provide real value. Our approach can be summarized with this phrase: Write about information. The Platform Press: How Silicon Valley reengineered journalism. The influence of social media platforms and technology companies is having a greater effect on American journalism than even the shift from print to digital.

The Platform Press: How Silicon Valley reengineered journalism

There is a rapid takeover of traditional publishers’ roles by companies including Facebook, Snapchat, Google, and Twitter that shows no sign of slowing, and which raises serious questions over how the costs of journalism will be supported. These companies have evolved beyond their role as distribution channels, and now control what audiences see and who gets paid for their attention, and even what format and type of journalism flourishes. Publishers are continuing to push more of their journalism to third-party platforms despite no guarantee of consistent return on investment. Publishing is no longer the core activity of certain journalism organizations. This trend will continue as news companies give up more of the traditional functions of publishers. Findings News organizations face a critical dilemma.