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TCCI - Licence Pro - Commerce International - Université de Cergy (CYU)

Documents & Presentations TCCI 2021

Personal Branding. Fundamentals. Content Marketing. Brands. Market Research. International Marketing. Neuromarketing. MOOCs. Digital Marketing. How to create a Newsletter. Conférences TCCI. Mr. Potato Head is not being canceled, Hasbro CEO says. Bienvenue dans l'Ère du Switch. ‎Le Joboscope sur Apple Podcasts. NOS PODCASTS - JUPDLC. The Secret Life of the Supermarket Shopper. Whether or not consumers use a shopping list, and the structure of their list, affect shoppers’ motivation. | Reuters/Charles Platiau The average American shops for food twice each week, and collectively we spend about $600 billion a year at the checkout.

The Secret Life of the Supermarket Shopper

The immense scale of the grocery business makes retailers increasingly interested in consumer motivation — from how well we stay on track in our search for necessities to the way we contemplate choices before tossing items into our carts. Your Brand Needs Social Engagement. Decoding Decisions: The purchase behaviour. Category heuristics: Short descriptions of key product specifications can simplify purchase decisions.Power of now: The longer you have to wait for a product, the weaker the proposition becomes.Social proof: Recommendations and reviews from others can be very persuasive.Scarcity bias: As stock or availability of a product decreases, the more desirable it becomes.Authority bias: Being swayed by an expert or trusted source.Power of free: A free gift with a purchase, even if unrelated, can be a powerful motivator.

Decoding Decisions: The purchase behaviour

These biases formed the basis for our large-scale shopping experiment with real in-market shoppers simulating 310,000 purchase scenarios across financial services, consumer packaged goods, retail, travel, and utilities. In the experiment, shoppers were asked to pick their first and second favourite brands within a category, and then a range of biases were applied to see if people would switch their preference from one brand to another. Creapills - Le média des idées créatives et de l'innovation marketing. Sauriez-vous synthétiser la valeur unique de votre projet à un investisseur potentiel en quelques minutes ?

Bien loin de moi l’idée de me lancer dans un cours magistral sur la meilleure façon d’élaborer un business plan. Nous le savons tous, c’est le chemin de croix de toute start-up qui cherche son chemin ou qui essaye de convaincre des partenaires financiers de lui faire confiance. Je vous ferai donc grâce de la définition du business plan, que vous pouvez trouver un peu partout sur le web et notamment ici pour ceux qui sont intéressés. Real world marketing case studies.

Artificial Intelligence in Marketing. Is that artificial intelligence or can I throw it away?

Artificial Intelligence in Marketing

If you listen to the press, politicians and business leaders, you might think that AI is the best "since sliced bread". But then why do only 7% of the marketing managers in DACH use AI in their daily work? Apparently there is a difference between wish and reality. The Espresso course therefore answers the most important questions that marketing managers currently have about AI in a pragmatic way: Why is AI suddenly felt to be so important in business and the press? What do I learn? What you always wanted to know about artificial intelligence - practical and tangible.

For which target group is this course designed? The course is aimed at marketing professionals, people responsible for digitalisation and students in the field of marketing, PR, and advertising. What previous knowledge do I need? The Vampire Effect: Sucking attention away from content - The latest Voice of Customer and CX trends. Impact of Celebrity Endorsements and the Prevalence of Vampire Effect- A Review. Keywords Endorsements, Celebrities, Advertisements, Vampire Effect, Credibility Model.

Impact of Celebrity Endorsements and the Prevalence of Vampire Effect- A Review

Introduction Today the marketing team of every organisation has been facing immense difficulties to connect with their potential market. This battle of gaining the maximum attention of the customers is becoming bigger due to the excessive flow of information into the society and people becoming more aware and selective about their needs. In order to survive in this challenging race and to stand apart from others, many marketers tend to get trapped in vampire effect of their advertisements. Advertising, Marketing, & Sales - Terms and Definitions. Internet Marketing Glossary. Dictionary AMA. Whether you're looking for an obscure phrase or your basic marketing definition, the AMA Dictionary has it all!

Dictionary AMA

Originating from the print version in 1995, we're always adding new terms to keep marketers up to date in the ever-evolving marketing profession. Browse terms related to - A. D. Little Business Profile Matrix Refer to "See Also" column to the right. A/B testing, at its simplest, is randomly showing a visitor one version of a page- (A) version or (B) version- and tracking the changes in behavior based on which version they saw. The discontinuance of a marketed product. The number of abandoned shopping carts vs. the number of completed transactions. An approach for classifying accounts based on their attractiveness. ABC inventory classification A classification scheme used to implement inventory management strategies.

Formerly known as The Mining Company, About is a guide based information portal. French to English glossary - Marketing terms. E-marketing (F) Mercator-Publicitor (F) Marketing (UK) Marketing Week (UK) AdAge - Advertising Agency & Marketing Industry News.