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TCCI - Licence Pro - Commerce International - Université de Cergy (CYU)

Bienvenue dans l'Ère du Switch.

Documents & Presentations TCCI 2020

Podcasts - La Boîte Numérique. ‎Le Joboscope sur Apple Podcasts. La preuve par trois : La grande diversité des générations Z en Asie. La preuve par trois : les experts de The Conversation déclinent 3 aspects d’une question d’actualité en 3 épisodes à écouter, à la suite ou séparément !

La preuve par trois : La grande diversité des générations Z en Asie

Dans cette série, Élodie Gentina, professeur à l’IÉSEG School of Management, décrit les différentes générations Z dans trois pays d’Asie : le Japon, la Chine et l’Inde. Au Japon, une génération Z économe Les catastrophes de 2011 ont poussé la jeunesse japonaise à être plus prudente, ce qui entrave ses désirs d’émancipation de la culture traditionnelle. En Chine, une génération Z plombée par la pression La politique de l’enfant unique et la culture traditionnelle rend les parents chinois très exigeants envers leurs enfants, qui tendent aujourd’hui à se réfugier dans le numérique. En Inde, une génération Z plus heureuse qu’ailleurs L’éducation des jeunes Indiens leur permet de s’épanouir malgré des inégalités persistantes.

Conférences TCCI

Personal Branding. Fundamentals. Content Marketing. Brands. Market Research. International Marketing. Neuromarketing. MOOCs. Digital Marketing. How to create a Newsletter. Decoding Decisions: The purchase behaviour. Category heuristics: Short descriptions of key product specifications can simplify purchase decisions.Power of now: The longer you have to wait for a product, the weaker the proposition becomes.Social proof: Recommendations and reviews from others can be very persuasive.Scarcity bias: As stock or availability of a product decreases, the more desirable it becomes.Authority bias: Being swayed by an expert or trusted source.Power of free: A free gift with a purchase, even if unrelated, can be a powerful motivator.

Decoding Decisions: The purchase behaviour

These biases formed the basis for our large-scale shopping experiment with real in-market shoppers simulating 310,000 purchase scenarios across financial services, consumer packaged goods, retail, travel, and utilities. In the experiment, shoppers were asked to pick their first and second favourite brands within a category, and then a range of biases were applied to see if people would switch their preference from one brand to another. Creapills - Le média des idées créatives et de l'innovation marketing.

Sauriez-vous synthétiser la valeur unique de votre projet à un investisseur potentiel en quelques minutes ?

Bien loin de moi l’idée de me lancer dans un cours magistral sur la meilleure façon d’élaborer un business plan. Nous le savons tous, c’est le chemin de croix de toute start-up qui cherche son chemin ou qui essaye de convaincre des partenaires financiers de lui faire confiance. Je vous ferai donc grâce de la définition du business plan, que vous pouvez trouver un peu partout sur le web et notamment ici pour ceux qui sont intéressés.

Real world marketing case studies. Artificial Intelligence in Marketing. Is that artificial intelligence or can I throw it away?

Artificial Intelligence in Marketing

If you listen to the press, politicians and business leaders, you might think that AI is the best "since sliced bread". But then why do only 7% of the marketing managers in DACH use AI in their daily work? Apparently there is a difference between wish and reality. The Espresso course therefore answers the most important questions that marketing managers currently have about AI in a pragmatic way: Why is AI suddenly felt to be so important in business and the press?

What do I learn? What you always wanted to know about artificial intelligence - practical and tangible. For which target group is this course designed? The course is aimed at marketing professionals, people responsible for digitalisation and students in the field of marketing, PR, and advertising. What previous knowledge do I need? What is included in this course?

What our users have to say about the course. ''AI in Marketing" is presented in a simple and understandable way. The Vampire Effect: Sucking attention away from content - The latest Voice of Customer and CX trends. Impact of Celebrity Endorsements and the Prevalence of Vampire Effect- A Review. Keywords Endorsements, Celebrities, Advertisements, Vampire Effect, Credibility Model.

Impact of Celebrity Endorsements and the Prevalence of Vampire Effect- A Review

Advertising, Marketing, & Sales - Terms and Definitions. Internet Marketing Glossary. Dictionary AMA. Whether you're looking for an obscure phrase or your basic marketing definition, the AMA Dictionary has it all!

Dictionary AMA

Originating from the print version in 1995, we're always adding new terms to keep marketers up to date in the ever-evolving marketing profession. Browse terms related to - A. D. Little Business Profile Matrix Refer to "See Also" column to the right. A/B testing, at its simplest, is randomly showing a visitor one version of a page- (A) version or (B) version- and tracking the changes in behavior based on which version they saw.

French to English glossary - Marketing terms. E-marketing (F) Mercator-Publicitor (F) Marketing (UK) Marketing Week (UK) AdAge - Advertising Agency & Marketing Industry News.