Dictionary AMA Whether you're looking for an obscure phrase or your basic marketing definition, the AMA Dictionary has it all! Originating from the print version in 1995, we're always adding new terms to keep marketers up to date in the ever-evolving marketing profession. Browse terms related to - A. D. Little Business Profile Matrix Refer to "See Also" column to the right. A/B testing, at its simplest, is randomly showing a visitor one version of a page- (A) version or (B) version- and tracking the changes in behavior based on which version they saw. The discontinuance of a marketed product. The number of abandoned shopping carts vs. the number of completed transactions. An approach for classifying accounts based on their attractiveness. ABC inventory classification A classification scheme used to implement inventory management strategies. Formerly known as The Mining Company, About is a guide based information portal. Absolute URLs use the full-path address, such as 1.
Glossary of Internet & Web Jargon The URL of this page is Buttons in most browsers' Tool Button Bar, upper left. BACK returns you to the document previously viewed. FORWARD goes to the next document, after you go BACK. If it seems like the BACK button does not work, check whether you are in a new browser window; some links are programmed to open a new window. Each window has its own short-term search HISTORY. BLOG or WEB LOG A blog (short for "web log") is a type of web page that offers a series of posted items (short articles, photos, diary entries, etc.). All major web browsers include a way to store links to sites you wish to return to. To create a bookmark, click on BOOKMARKS or FAVORITES, then ADD. An alternative method is to store your bookmarks on a website, such as delicious or digg, that lets you access them from any computer on the Internet and see what others have bookmarked. See -REJECT TERM and FUZZY AND. CRAWLER or WEBCRAWLER Same as Spider.
INTRODUCTION | Online Marketing in 60 MinutesOnline Marketing in 60 Minutes | En nog een WordPress site E-marketing (F) s Glossary of Internet Terms The URL of this document is: which is where you can look for the latest, most complete version. Feel free to make links to that URL. Back to Index 1xRTT -- (Single Carrier (1x) Radio Transmission Technology) A wireless communications protocol used for connections to networks by devices such as laptop computers. 1xRTT has the capability of providing data transfer speeds of up to 144 thousand bps. 1xRTT is a built on top of another widely used protocol, CDMA and is also called CMDA2000. See also: bps, CDMA, Network, Protocol ADN -- (Advanced Digital Network) Usually refers to a 56Kbps leased-line. See also: bps, Leased Line ADSL -- (Asymmetric Digital Subscriber Line) A DSL line where the upload speed is different from the download speed. See also: Download, DSL, SDSL, Upload Ajax -- (Asynchronous JavaScript and XML) Often (but not always) the data fetched by the javascript code is in XML format. See also: JavaScript, Web page, XML Anonymous FTP See also: FTP
Frankwatching - Online trends, tips & tricks Fijn dat je er bent ;-) Je ziet het goed: Frankwatching zit achter een cookiewall. Dat doen we niet omdat we met cookies inbreuk maken op je privacy. We gaan achter de wall omdat de wet over cookies zo complex en tegenstrijdig is, dat dit de enige werkbare en betaalbare oplossing is om aan de wet te kunnen voldoen. Op Frankwatching vind je functionele, analytische en advertising cookies. Functionele cookies zorgen ervoor dat de site goed werkt. Denk bijvoorbeeld aan cookies voor onze zoekfunctie. De cookiewetgeving Op 5 juni 2012 is de Nederlandse cookiewet in werking getreden. Cookies op Frankwatching Sommige cookies plaatsen wij (first party cookies), andere worden door partijen geplaatst waarvan er content op Frankwatching getoond wordt, zoals bijvoorbeeld social media sites en adverteerders (third party cookies). Op Frankwatching worden vier soorten cookies gebruikt. 1. Dit zijn cookies die noodzakelijk zijn om de site te laten functioneren. 2. 3. 4. Cookies uitzetten Geen button?
Le Business Canvas : à quoi ça sert ? - MI4 Sauriez-vous synthétiser la valeur unique de votre projet à un investisseur potentiel en quelques minutes ? Bien loin de moi l’idée de me lancer dans un cours magistral sur la meilleure façon d’élaborer un business plan. Nous le savons tous, c’est le chemin de croix de toute start-up qui cherche son chemin ou qui essaye de convaincre des partenaires financiers de lui faire confiance. Je vous ferai donc grâce de la définition du business plan, que vous pouvez trouver un peu partout sur le web et notamment ici pour ceux qui sont intéressés. Le Business Canvas : quésaco ? Pour faire simple, le Business canvas est une synthèse schématique de votre business plan. Besoins client : à quel besoin votre offre répond-elle ? A quoi ça sert ? Si votre business plan est clairement établi, sur le papier et dans votre tête, remplir ce business canvas sera un jeu d’enfants. Voici un exemple de Business Canvas simple : Vous êtes convaincus d’avoir les idées très claires concernant votre business model ?
How To Fix Your Stuff - Fixing Computers Check Out Dean's "Technically Inclined" IT Blog Category: Fixing Computers Fix MagicJack Problems by Tweaking and Changing Your Proxy Settings The MagicJack has changed the game for people wanting cheap phone service. At $39.99 for the device and first year of service, it is hard to find a flaw with the model. However, things that sound too good to be true, frequently are, but through research and experimentation, I've found ways to optimize your MagicJack connection and fix some common problems. more... Tips on Testing Your Hard Drive For Problems One of the basic requirements of keeping your PC in good working order is to ensure that its hard drive doesn't have any problems. PC Repair Tips For When You Can't Uninstall AVG Today, one of the basics for any PC is a good antivirus. Is There Any Way To Fix A Defective Pixel? Does My Computer Need More Memory or RAM? How Can The CompactFlash Expansion Plus Improve My iPAQ? Why Do I Need an External Antenna for My PocketPC? Help! Enjoy!
Social Media in de Detailhandel | Centre for Applied Research on Economics & Management (CAREM)Centre for Applied Research on Economics & Management (CAREM) Social media zijn momenteel het gesprek van de dag. In slechts enkele jaren tijd hebben social media sites als YouTube, Facebook en LinkedIn een miljoenenpubliek aan zich gebonden. En het aantal consumenten en bedrijven dat gebruik maakt van deze online platformen groeit nog steeds sterk. Hoewel er dagelijks nieuwe cijfers verschijnen over het gebruik van social media is er vooralsnog weinig bekend over de adoptie van social media door bedrijven. Middels dit boek willen de onderzoekers van het lectoraat Online Ondernemen van de Hogeschool van Amsterdam een bijdrage leveren aan het opvullen van deze kennisleemte door het social media gebruik binnen de detailhandel in Nederland in kaart te brengen. Het boek bevat de resultaten van een onderzoek naar gebruik van de social media sites Hyves, Facebook, LinkedIn, YouTube, weblogs, Twitter en fora door (web)winkels en consumenten in Nederland. Referentie: Weltevreden, J., De Berg, E., Boels, H., De Boer, R., Adelaar, T., Krawczyk, A. (2011).
Marketing Examples | Real world marketing case studies Kimball's Biology Pages Artificial Intelligence in Marketing Is that artificial intelligence or can I throw it away? If you listen to the press, politicians and business leaders, you might think that AI is the best "since sliced bread". But then why do only 7% of the marketing managers in DACH use AI in their daily work? Apparently there is a difference between wish and reality. The Espresso course therefore answers the most important questions that marketing managers currently have about AI in a pragmatic way: Why is AI suddenly felt to be so important in business and the press? What do I learn? What you always wanted to know about artificial intelligence - practical and tangible. For which target group is this course designed? The course is aimed at marketing professionals, people responsible for digitalisation and students in the field of marketing, PR, and advertising. What previous knowledge do I need? What is included in this course? What our users have to say about the course. ''AI in Marketing" is presented in a simple and understandable way.
Stop using the lens of your preconceptions : Pharyngula 3.6 Beta Well. There’s another paper out discussing science blogs, which is a good thing, I suppose. I just find the conclusion a bit disappointing. Where the author loses me is with this summary. To become a tool for non-scientist participation, science blogs need to stabilize as a genre or as a set of subgenres where smaller conversations may facilitate more meaningful participation from members of the public. We don’t need to ‘stabilize’ on anything: the virtue of this medium is unfettered diversity. I also think I am pretty aware of my audience, and if you look at the comment threads here, they aren’t just scientists. I can’t help but think that the author had some preconceptions about how a science blog should be (which usually means antiseptic, pure, aloof, esoteric, and technical) and found that they are rarely that way at all.
Impact of Celebrity Endorsements and the Prevalence of Vampire Effect- A Review Keywords Endorsements, Celebrities, Advertisements, Vampire Effect, Credibility Model. Introduction Today the marketing team of every organisation has been facing immense difficulties to connect with their potential market. Famous celebrities have been used as attention getting devices to endorse many different types of products and merchandise like food, textile, sports, electronics and many more. In today's era identity for a brand is very important and in this process companies use many more devices to make the advertisement reach the consumer. Advertisements actually create a mind-set of imitating the celebrity used. A lot of people are worrying on whether the large amount of investments made on celebrities would bring in suitable returns. Huge research has been done on various aspects related to advertisements and marketing but still this aspect of vampire effect is still lacking in much researched literature. Literature Review And Analysis One model is the Source Credibility Model.