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Isabelle Geller

How to Find and Hire Social Media Influencers. The growth of social media over the last decade has not only empowered users to connect with their friends, family, and co-workers across the globe, it’s also catapulted many into stardom—whether intentionally or not.

How to Find and Hire Social Media Influencers

True enough, these days, marketing your product or service wouldn’t quite be complete without tapping into what’s now known as social media influencers—people with a considerable number of followers who can convince people to do or buy things. A Brief History of Influencer Marketing Influencer marketing is so effective because the content is delivered by “regular people” who are relatable to a broader range of audiences. They’re not extremely pampered or wealthy like celebrities (for the most part) and they post real content on their social media feeds. That’s why 70% of teens trust influencers more than traditional celebrities. In less than ten years, the number of searches for the term “influencer marketing” has shot up exponentially. Web Design in 2020 and Beyond: A Complete Guide. Getting started with web design can be such an intimidating task – especially when you’re brand new to it.

Web Design in 2020 and Beyond: A Complete Guide

But no matter how little practical experience you have, you can always learn. Whether you’re looking to design your own website or have hired a professional but want to make sure you’re making the right decisions for your business, it’s not a bad idea to become acquainted with the basic tenets of good web design. And this guide is the perfect starting point! Covering the essential elements of good web design in 2020, we’ll teach you how to pay attention to the right aspects of your online presence. Furthermore, you’ll learn how to go further than just aesthetics and create a website that prioritizes user experience, functionality, and SEO.

What makes a good website? There are numerous opinions about what makes one website better than another. Email Marketing: The Trends That Will Emerge in 2021. The past year has been challenging in terms of commerce, communication, and everything a business uses to build meaningful relationships with its customers.

Email Marketing: The Trends That Will Emerge in 2021

The pandemic rages worldwide, still shaping the way brands and prospects interact with one another and, by extension, the tools and methods brands use to promote their products and services. And since more than most countries have effective social distancing policies in place, it’s only natural that all digital channels are being used more and more. Email marketing is one of them, and we’re here to present the trends that will emerge for 2021. A Splash of Color. Effective Delegation: 5 Rules for Entrepreneurs - Outsource Access. As a business owner, you know firsthand how responsibilities can pile up by the minute.

Effective Delegation: 5 Rules for Entrepreneurs - Outsource Access

It may be tempting to own all daily tasks yourself to ensure things are done the way you want. Unfortunately, doing so can prove to be inefficient in the long run. Besides running the risk of spreading yourself too thin, you may overlook critical business aspects. Hiring Your First VA? 5 Tips for a Successful Onboarding Process - Outsource Access. When you hire a virtual assistant (VA), your business gets access to an expert who can handle low-priority and administrative work.

Hiring Your First VA? 5 Tips for a Successful Onboarding Process - Outsource Access

Therefore, having a VA will allow you to focus on more business-critical tasks while keeping costs relatively low. While VAs are skilled enough to handle nearly anything, they will need a fundamental understanding of your company and their role within it. This is where the onboarding process comes in. The onboarding process provides your VA with the necessary knowledge of your company, the tasks that fall under their role, and the tools they will need to get those tasks done.

It ensures that both you and your VA are on the same page. Entrepreneur Burnout: Why You Should Take a Break From Work - Outsource Access. Taking up the mantle of an entrepreneur is no easy task.

Entrepreneur Burnout: Why You Should Take a Break From Work - Outsource Access

Running a business comes with many different challenges. Most can agree that owning a company is similar to raising a child—it’s a full-time commitment; it goes beyond regular waking hours, and success highly depends on one’s ability to remain focused. However, just as staying dedicated is necessary, knowing when to take breaks is just as important. As a business owner, it is tempting to continue working even after hours. You can get lost within all the responsibilities and your business’s rigid demands. What can a Financial Service Virtual Assistant Do for You? - Outsource Access. Virtual assistants (VA) are heaven-sent for entrepreneurs, no matter the industry.

What can a Financial Service Virtual Assistant Do for You? - Outsource Access

If you are a busy business owner, there are so many reasons why you should hire a virtual assistant. VAs are an excellent and cost-efficient source of help for critical tasks like answering emails, taking calls, scheduling meetings, and so much more. But did you know that they can be of great assistance in the financial services sector, too? That’s right. Local SEO Guide: How to Optimize Your Website for Local Searches. When it comes to digital marketing, small businesses have their work cut out for them.

Local SEO Guide: How to Optimize Your Website for Local Searches

Ranking for popular industry keywords on the search engine results pages (SERPs) can be a near-impossible task when you’re up against big names. So, is search engine optimization (SEO) still relevant or even worth it for small businesses? Definitely! A Complete Guide to Hiring a Virtual Assistant for Your Business - Outsource Access.

Hiring a virtual assistant (VA) can give your business an advantage.

A Complete Guide to Hiring a Virtual Assistant for Your Business - Outsource Access

A VA can take care of mundane and administrative tasks, so you and your team can focus on core functions and strategies. As a result, your business enjoys a boost in efficiency and even a long-term increase in profits. What is a virtual assistant? What Can a Real Estate Virtual Assistant Do for You? - Outsource Access.

The real estate industry moves at lightning speed.

What Can a Real Estate Virtual Assistant Do for You? - Outsource Access

You need to always stay on top of things to stay ahead of the competition. With everything involved in running and operating a real estate business, one of the biggest challenges is prioritizing tasks. 6 Statistics that Prove the Value of Hiring a Virtual Assistant - Outsource Access. Any entrepreneur can relate that launching a business can be quite taxing. In the early days, you will not just be the CEO of your dream company, but you will also be your own marketer, publicist, salesman, financier, project manager, and so much more. This means a lot will be on your plate, and you will likely take on that challenge just to ensure that things will flow smoothly in your new venture.

While this is an admirable trait, it might not really be ideal in the long run. How to Use Vitamin C Serum: A Guide for Skincare Junkies. Vitamin C is vital for your health. Adequate intake of this vitamin through foods or supplements is a must. When it comes to skin concerns like stubborn dark spots, Vitamin C can also be heaven-sent. With its antioxidant and healing properties, Vitamin C serum can significantly improve your skin’s appearance from inside out. Needless to say, maximizing the benefits you can get from Vitamin C requires knowing key aspects, such as how and when to use Vitamin C serum. A Beginner’s Guide to Topical Vitamin C: What You Need to Know.

If you’re slathering your skin with Vitamin C, you’re on the right track. With its many benefits, it should be no wonder why Vitamin C is being maximized not just for physical health but also for skin health. This nutrient can help you look your best when you use it as a brightening serum, giving your skin a spotless, glowing, and youthful complexion—practically everything you want to achieve in your skincare regimen! However, before you indulge yourself with a shot of this beauty ingredient, it’s worth getting to know Vitamin C first.

This way, you can appreciate its role in your beauty and skincare goals. Here’s your guide in uncovering the A to Zs or the characteristics, sources, forms, and benefits of Vitamin C serum. 5 Virtual Assistant Training Tips for Upskilling - Outsource Access. Whether through a physical encounter or a video recording, training your virtual assistants (VA) is an absolute must. Having a comprehensive onboarding process will help them get acquainted with your company and allow you to maximize their skills as soon as possible. Unfortunately, many entrepreneurs assume that their newly hired assistants already know what to do—such VA training mistakes inevitably leads to frustration. Training is essential for your employees in several ways. Apart from giving them a general overview of their responsibilities, letting them know your company’s way of doing things will also allow you to set expectations and build trust. 5 Virtual Assistant Training Tips for Upskilling In this article, we’ve prepared five useful tips for virtual assistant training to ensure that their adjustment goes smoothly. 1.

Training Your Virtual Assistant? Don’t Make These 6 Mistakes - Outsource Access. As an entrepreneur or business owner, getting a virtual assistant (VA) is an excellent way to take some workload off your shoulders to focus on more pressing matters for your business. Of course, hiring a VA means you need to prepare to offer some training. Properly training your virtual assistants minimizes errors and helps make your daily operations run smoothly. 26 Conversion Rate Optimization Stats to Fuel Your Blog Strategy. What’s better than racking up thousands of blog pageviews? Converting those pageviews into leads, or even better, a sale. A Beginner’s Guide to Micellar Water: What You Need to Know. If you take a look at the top shelf or medicine cabinets of your favorite beauty influencers, models, celebrities, and makeup artists, chances are, you’ll find a bottle of micellar water in there. Micellar water is a skincare must-have for anyone as it helps in thoroughly cleansing one’s face.

A Deep Dive into Micellar Water: How Does it Work? French women are known for their au naturale beauty and glowing skin, and one game-changing product to thank for it is micellar cleansing water. Ever since it made its way into French pharmacies’ shelves, Parisian women no longer have to wash their face with the city’s naturally harsh tap water. They can now use this miracle product without rinsing with water and leave their skin clean and hydrated. A Beginner’s Guide to a Successful Website Migration. Skincare A-Z: Essential Terms & Ingredients You Need to Know. Everyone wants to achieve smooth and flawless skin. A face free from blemishes doesn’t only give you that radiant shine; it’s also a big confidence booster that will help you be your best self. Everything You Need to Know About Social Commerce and Shoppable Posts - Spiralytics Inc. 6 Types of Facial Cleansers: Which is Best For Your Skin Type? You may be asking yourself, “what exactly does a facial cleanser do?”

An MSME's Guide to a Winning SMS Marketing Campaign - Mobile360. Around 5 billion people in the world—nearly 65% of the world’s population—can send and receive SMS messages. While smartphones and digital marketing may be on the rise, SMS messages have a massive potential for marketing efforts. In fact, consumers who receive SMS marketing messages are 40% more likely to convert. 7 Types of Text Messages You Should Be Sending Your Customers - Mobile360. More and more brands are now incorporating modern marketing strategies, such as social media marketing, email marketing, and pay-per-click advertising, to boost their business and drive customer engagement. However, some are missing out on one crucial channel, thinking that it has gotten out of date: SMS marketing. 5 Marketing Lessons from Lady Gaga - Spiralytics Inc. Lady Gaga has officially introduced her new era of “Chromatica” last May 29 around the world.

With a little hiatus from her last full-length album “Joanne”, Gaga is back with a new sound from previously released singles such as “Stupid Love”, “Rain On Me”, and “Sour Candy”. “Rain On Me” hit number one on the Billboard Hot 100 breaking records for both Lady Gaga and Ariana Grande. While it’s no surprise that her song is performing well, this success was built by months of detailed marketing. With an already huge social media presence (81.6 million Twitter followers, and 42 million Instagram followers), it’s important to know how to maximize this huge reach and engagement online.

To be able to stand out in such a saturated market like the music industry, marketers have applauded Gaga’s way of building and maintaining her brand. There are a few lessons that the whole digital marketing industry can learn from her. 1. Gaga is out of the box. The Marketing Power of FB Messenger and Viber: 19 Facts & Figures - Mobile360. Perks of Being Bilingual: Why Kids Should Learn Another Language. A Complete Guide to E-Commerce Success - Spiralytics Inc.

The Ultimate Guide to Facial Serums: What It Is & How to Use It. Beauty and Skincare: Facts & Statistics that Will Blow Your Mind. How to Use EAT to Outrank Your Competitors on Google - Spiralytics Inc. 3 Ways to Successfully Use Storytelling in the Sales Process - Spiralytics Inc. Using Social Media to Lift Spirits During a Global Crisis - Spiralytics Inc.

How to Effectively Map Content to the Customer Journey - Spiralytics Inc. Anchor Strategy 101: 4 Tips for Link Building - Spiralytics Inc. Content Moderation: 4 Tips to Protect Your Brand Online - Spiralytics Inc. 7 Steps to Building an Effective E-Commerce Store - Spiralytics Inc. The Marketer’s Guide to E-Commerce Website Optimization - Spiralytics Inc. Entrepreneurship Amidst COVID-19: Challenges and Opportunities - Mobile360. E-Commerce Tools: Which Ones Do You Really Need? - Spiralytics Inc. A Huge List of Free Online Learning Resources for Kids [Games, Apps, Videos, Tools and More!] Swimming Safety Tips: How to Keep Your Infant or Toddlers Safe. How to Compare, Apply for, & Use Your First Singapore Credit Card. 6 Video Marketing Tactics to Improve Your Lead Generation - Spiralytics Inc. The Ultimate Guide to Creating a Winning B2B Influencer Marketing Strategy - Spiralytics Inc.

Want to Increase Digital Marketing ROI? Here's Why Tracking is Imperative - Spiralytics Inc. 7 Underrated Content Marketing Tips for New Websites - Spiralytics Inc. 6 UX Strategies for More Leads and Conversions (with Examples) - Spiralytics Inc. The Online Classroom: 17 eLearning Statistics You Should Know. 11 Digital Marketing Buzzwords and What They Actually Mean - Spiralytics Inc. How to Optimize Your Marketing for the Voice Search Revolution - Spiralytics Inc. Learning English for Tourism: 40+ Essential Terms and Phrases - Welcome to The Lingua Group. A Guide to Your Infant or Toddler's First Swimming Lessons: FAQs. 5 Health Benefits of Swimming for Your Infant or Toddler. How to Learn English Grammar Fast. (Part 1) - Welcome to The Lingua Group. Customer Service KPIs: 9 Key Metrics and How to Improve Them - SuperStaff BPO. 7 Ways the Future of Work Will Change the Role of HR - SuperStaff BPO. 4 Types of Customer Feedback and How to Collect Them - SuperStaff BPO.

6 Best Practices to Ace Your Social Media Customer Support - SuperStaff BPO. 5 Tips to Handle Your Business Amidst the Coronavirus Outbreak - SuperStaff BPO. Step Up Your Recruitment Marketing this 2020, Here’s How - SuperStaff BPO. Business Continuity: 6 Disaster Preparedness Tips for Entrepreneurs - SuperStaff BPO. 7 Reasons You Should Outsource Customer Service to the Philippines - SuperStaff BPO. The Ultimate Checklist for First-Time Condo Buyers — PropertyAccess. 5 Hottest Smartphones Coming Out in 2020 And How to Afford Them. How to Beat a Culture of Reactive Hiring Practices - SuperStaff BPO. 6 Key Trends and Statistics to Drive Your Recruitment Strategies - SuperStaff BPO. How to Turn Your Condo Unit Into an Income-Generating Rental Property — PropertyAccess. 7 Crucial Recruitment Metrics You Should Be Tracking ASAP - SuperStaff BPO. 6 Best Practices to Ace Your Social Media Customer Support - SuperStaff BPO.

8 Worst Customer Service Mistakes and How to Avoid Them - SuperStaff BPO. How to Handle Customer Support During the Holidays - Super Staff BPO. 6 Shopping Mistakes to Avoid this Holiday Season. 6 Tell-Tale Signs You Need to Outsource Your IT Support - Super Staff BPO. Chat Support vs. Phone Support: What are the Differences? - Super Staff BPO. How to Book Flights Without A Credit or Debit Card. Factors You Should Consider When Choosing An RPO Provider. 4 Must-Have Kitchen Appliances and How to Afford Them. Customer Service Statistics Every Small Business Needs to Know - Super Staff BPO. Outsourcing vs. In-House Recruitment: Which is Better? Why Every Mother Needs Health Insurance to Feel Secure. How to Protect Your Brand’s Graphic Design Assets. How to Shop Cashless Without A Credit Card. How to Get Faster Approval on Your Personal Loan. Condominium Jargon Demystified: 10+ Terms Every Unit Buyer Must Know.

Personal Finance Basics: The Definitive Guide to Financial Literacy. 5 Surefire Ways to Increase Your Home’s Value. How Filipinos' English Language Communication Skills Become a Strategic Business Advantage. 9 Clever Room Divider Ideas for Your Studio Unit. Here’s How to Buy the iPhone Xs Without A Credit Card. Financial Inclusion Around the World: A Data Visualization. SSS, Pag-IBIG, and GSIS Loans: Everything You Need to Know.

Design Pricing Models: Which is Right for the Project You’re Outsourcing? Why Outsourcing is Key to Scale Your Marketing Efforts. Animation vs. Live Action Videos: Which Is Best for Your Business? Practical Investments for Your Long-Term Life Goals - Pursuit of Passion. 7 Video Trends and Statistics for Content that Stands Out in 2019. A Complete Guide to Using Infographics for Lead Generation. Insights from Analyzing Linkable Content with 200+ Links [Study] Everything You Need to Know When Looking for a Creative Agency: A Checklist.